How To Create A High Ticket Offer

Podcast Powertrain – Build A Dominant Brand

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What do you have to offer to your community of listeners? Ask yourself, what do you have of the most value to offer? There are so many ways to build out a marketing funnel. Try using your podcast to build a relationship with your audience, then use it to sell your product or offering. Give your audience a direct call to action that leads to your offering.

It simply comes down to talking to the right person and having the right offer for that person. If you keep getting people that can’t afford your services, chances are you’re talking to people that can’t afford your services. Make sure you’re really talking to the person that you actually want to draw in. It’s important to get crystal clear on who your ideal listener is. At Podcast Powertrain, we often talk to clients about how people on social media aren’t necessarily your demographic. Social media users have about a 7-second attention span when scrolling, while podcast listeners that start an episode will almost always follow it through to completion. Podcast listeners also tend to be wealthier than social media users.

Not only do you have to hone in on your listeners, but you have to constantly remind yourself who you’re talking to. It’s easy to slip away and talk to somebody else. When it comes to your offering, you have to know what your listeners want with their lives. What are their dreams? What do they fear? Get in the mind of the people you’re trying to help. Tell them how you can legitimately improve their lives. Speak about the problem you're solving first, and then tell them what you’re giving them to solve it.

You should also know and understand how your clients spend money. Say you’re looking for the person who has a successful business, whose time is very valuable. They’re the type that spends money on elite coaching and mastermind courses. Then ask yourself what do they need? Show them how you’re the bridge from where they are to where they want to be. Show them how your service is the thing they need.

Another trick is to throw in social proof right around the checkout area. Post positive reviews and testimonials. It will further show people that there are real people like them implementing this successfully. So, again, come up with your high ticket offer first. For us, at Podcast Powertrain, it’s us managing and producing your whole podcast for you. Now that we’ve mastered what we’re offering, we can turn it into courses to sell to the average Joe.

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Learn how to use podcasting to build a dominant brand and share your voice with the world. Do you want to learn how to start a podcast? Tune in every week to new episodes about the art of being a podcast host. Why should you start a podcast? Podcasting is one of the most authentic forms of media in the world today. On a podcast, you can have real conversations with real people, and you don’t need to worry about being censored by the mainstream media and social media platforms. Do you have a powerful message to share with the world? There has never been a better time to join the podcasting movement than right now as we move into 2022. You’re probably wondering where to start creating a podcast, right? You’re in the right place… Subscribe to Podcast Powertrain now and learn how to build your dominant brand by launching a top-rated podcast to the world. Tune in today to start your podcasting journey now. Go to podcastpowertrain.com to learn how to work with the team to grow your online show.