147 Closing the Chapter: Reflections on Twitter Resharing Groups in Podcast Promotion

Podtastic Audio: Crafting Compelling Content with Crystal Clear Audio for Indie Podcasters

In this episode of Podtastic Audio, I reflect on the early days of podcast promotion with my first podcast, "The Kris and Kristine Show," back in mid-2020. We utilized Twitter resharing groups as a marketing tool, where podcasters would share new episodes within the group, and members were expected to reshare each other's content. However, recent observations revealed a shift in behavior. Many podcasters began using these groups solely as personal billboards, neglecting the reciprocity that once defined them. Disheartened by this trend, I've made the difficult decision to close down all Twitter groups associated with both podcasts, marking the end of an era in our promotional strategies. Join me as I discuss the evolution of podcast promotion and explore new avenues for audience engagement and growth.

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