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How Every Company Became a Health Company with MM+M’s Larry Dobrow
Manage episode 435278533 series 2994589
תוכן מסופק על ידי Eric Chemi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Eric Chemi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
How does one navigate a career that began with a law degree and settled in B2B medical marketing and media? For Larry Dobrow, editorial director at MM+M, it was all in mastering the art of the pivot.
After the pandemic, more companies, including big brands like Apple and Lululemon, became health companies. Even if these companies didn’t realize it then, Larry saw a similar pattern of pivoting. But a well-intentioned pivot hasn’t always guaranteed a media placement.
Tune into this episode to learn critical advice from a seasoned editor about successfully landing your media relations and pitching efforts. Plus, Larry discusses how marketing leaders from heavily regulated industries, such as big pharma, have and continue to stand out.
To read Larry’s latest editorial work, visit https://www.mmm-online.com/author/larry-dobrow-1/.
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