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How to adapt to PPC ad platform automation | PPC Town Hall 60
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תוכן מסופק על ידי Frederick Vallaeys. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Frederick Vallaeys או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Performance Max. Responsive Search Ads. Smart Bidding. Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results. As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts. In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts. Tune into this episode to learn: - How PPC teams are using automation layering? - How should a PPC marketer evolve their skillset due to ad platform automation? - What strategies and tactics to implement and when? and more. Our expert guests: - Inderpaul Rai, ufurnish.com - Christina Brauer, Capital C - Ashwin Balakrishnan, Optmyzr ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing
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