Max Conversions vs. Max Conversion Value

PPC with YRV Dynamics

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הוסף לפני one שנה

תוכן מסופק על ידי CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

1
Gary Sinise: Doing More for Our veterans with the Gary Sinise Foundation 27:29

לפני 10 ימים27:29

הפעל מאוחר יותר

רשימות

לייק

אהבתי

27:29

Gary Sinise is an award winning actor, on the stage, TV and big screen. He is best known for playing Lieutenant Dan in Forrest Gump. Inspired by this role and his family members, Gary is now the head of the Gary Sinise Foundation, which offers support for service members who need help with mental wellness, trauma, physical recovery, and loss. He Also plays concerts worldwide for our nation’s defenders and their families, boosting morale and offering gratitude for their sacrifices as part of the Lt. Dan Band. Jay and Gary discuss the changing needs of American service members and their families, the many services the Gary Sinise Foundation provides, how Gary’s work helped him through personal loss and much more. Today's episode was produced by Tani Levitt and Mijon Zulu. To check out more episodes or to learn more about the show, you can visit our website Allaboutchangepodcast.com. If you like our show, spread the word, tell a friend or family member, or leave us a review on your favorite podcasting app. We really appreciate it. All About Change is produced by the Ruderman Family Foundation. Episode Chapters (0:00) intro (1:11) Veterans’ changing needs over the past half century (7:57) Veterans’ appreciation of Gary’s portrayal of Lt. Dan (10:25) By helping others, we step out of ourselves (11:46) The Lt. Dan Band (15:29) How the death of Gary’s son Mac impacts his activism (17:33) Bringing services to American heroes wherever they are (19:45) Accurate portrayals of veterans in film and TV (20:58) How can people get involved with the Gary Sinise foundation (24:24) Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at ⁠⁠www.jayruderman.com⁠⁠ .…

לפני שנה 6:34

MP3•בית הפרקים

Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising. takeaways

Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of consumer engagement.
Max conversion value leads to high-quality customers.
Learning happens best with maximized conversions before switching to value.
Campaigns should be fully learned before switching to conversion value.
Push for higher conversions with TROAS after learning phase.

titles

Maximized Conversions vs. Conversion Value Explained
Understanding TCPA in Digital Marketing

Sound Bites

"ATC is the first level of hand raising."
"Push for higher conversions with TROAS."
"TROAS optimizes for higher-priced items."

keywords: maximized conversions, conversion value, TCPA, TROAS, digital marketing, campaign optimization, e-commerce, advertising strategies Chapters 00:00 Maximized Conversions vs. Conversion Value 02:26 Understanding TCPA and Its Role 05:23 Transitioning to TROAS for Higher Value

109 פרקים

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

Max Conversions vs. Max Conversion Value

PPC with YRV Dynamics

published לפני שנה

שתפו

MP3•בית הפרקים

Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of consumer engagement.
Max conversion value leads to high-quality customers.
Learning happens best with maximized conversions before switching to value.
Campaigns should be fully learned before switching to conversion value.
Push for higher conversions with TROAS after learning phase.

titles

Maximized Conversions vs. Conversion Value Explained
Understanding TCPA in Digital Marketing

Sound Bites

"ATC is the first level of hand raising."
"Push for higher conversions with TROAS."
"TROAS optimizes for higher-priced items."

109 פרקים

#Business #Marketing #CEO and Founder of YRV Dynamics, Yousaf Yunes #CEOs #Founder Of YRV Dynamics #Yousaf Yunes

כל הפרקים

1
Skill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete 11:49

לפני יומיים11:49

11:49

Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis. takeaways Yousaf shares insights from his experience with Google Marketing and enhanced conversions. He emphasizes the importance of cleaning up data signals for better conversions. AI tools like ChatGPT can significantly aid in learning complex topics. Courses may be becoming less relevant as self-learning and mentorship rise. Hands-on experience is crucial for mastering digital marketing skills. Yousaf highlights the complexity of conversions and the need for foundational knowledge. He discusses the potential of AI in designing learning programs. Mentorship remains a key component in effective learning. The conversation touches on the future of digital marketing education. Yousaf reflects on the challenges of learning advanced conversions. Sound Bites "Courses are really going away." "AI can only teach you so much." Chapters 00:00 Exploring Google Marketing and Enhanced Conversions 03:05 The Role of AI in Learning and Skill Development 06:09 The Future of Courses and Mentorship in Digital Marketing 08:49 Understanding the Complexity of Conversions and Data Analysis keywords: Google Marketing, Enhanced Conversions, AI Learning, Digital Marketing, Data Analysis, GTM, GA4, Conversion Linker, Mentorship, Online Courses…

1
How Are Sales? 15:21

לפני 5 ימים15:21

15:21

Yousaf discusses the importance of effective communication with clients regarding sales metrics and the need to translate data into actionable insights. He emphasizes the necessity of building a resource network to support clients' needs and highlights the value of networking with competitors to foster business growth. The dialogue provides practical advice for digital marketers and agency owners on how to navigate client relationships and enhance revenue generation. takeaways Sales conversations should start with asking about leads and sales. Regular check-ins with clients are essential for accurate data assessment. Understanding the reality of sales performance is crucial for client retention. Data must be translated into meaningful insights for clients. Building a resource network is vital for providing comprehensive services. Being a 'Swiss army knife' means having diverse skills and resources. Networking with competitors can lead to mutual referrals and business opportunities. It's important to have reliable contacts for SEO, email marketing, and creative services. Always be prepared to recommend trusted professionals to clients. Maintaining good relationships with competitors can enhance business growth. Chapters 00:00 Understanding Client Communication and Sales Metrics 04:38 Translating Data into Actionable Insights 10:42 Building a Resource Network for Success 15:07 The Importance of Networking with Competitors keywords: client communication, sales metrics, data insights, resource network, networking, digital marketing, SEO, email marketing, conversion tracking, advertising…

1
Impression Share Deconstructed: From my YouTube Channel 11:08

לפני 11 ימים11:08

11:08

Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance. takeaways Impression Share is crucial for understanding ad visibility. Lead generation strategies differ from e-commerce strategies. Owning specific keywords in targeted areas is essential. Ad rank is influenced by cost per click and quality scores. A good impression share for brand terms is 75-80%. Conquering brand terms is a cost-effective strategy. High impression share without conversions indicates an issue. Campaign adjustments should focus on long-term goals. Absolute top of page positioning is vital for brand campaigns. Quality scores matter less when focusing on conversions. Click here to view the video from the YouTube channel Sound Bites "Impression Share is the way to go." "This is definitely an exception." Chapters 00:00 Understanding Impression Share 02:55 Strategies for Lead Generation 05:45 Analyzing Ad Rank and Budget Impact 09:10 Optimizing Campaigns for Brand Terms…

1
$100 a Week Consultants SUCK! 9:26

לפני 13 ימים9:26

9:26

In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcomes through effective client engagement and robust marketing practices. takeaways The best arrangement for client relationships is a retainer. Consultants often provide limited value compared to retainers. Charging low fees undermines the perceived value of services. Effective marketing requires understanding complex metrics like ROAS. Consultants often lack the ability to conduct meaningful experiments. Retainers should involve multiple ongoing experiments to optimize results. Creative capabilities are essential for effective marketing strategies. Businesses should not rely solely on paid advertising for success. A retainer should reflect the level of work and expertise provided. Understanding the client's business is crucial for delivering value. Sound Bites "Consultants are just small time." "I just completely baffles me." Chapters 00:00 The Importance of Client Relationships 03:14 Consultants vs. Retainers: The Revenue Model Debate 06:03 The Impact of Consultants on Business Performance keyword: sclient relationships, retainers, consultants, business growth, marketing strategies, revenue models, ROAS, experiments, agency work, consulting…

1
Anyone Can Do Meta Ads after June and Scale Easily? 18:49

לפני 19 ימים18:49

18:49

Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and the ongoing demand for professional assistance in managing ad campaigns. takeaways John Moran is a respected figure in the advertising industry. Meta's Advantage Plus will change how campaigns are run. Creative strategy is crucial for successful Meta ads. AI can assist but cannot replace expert knowledge. High converting creative is more important than audience targeting. Navigating the advertising platform requires skill and understanding. The barrier to entry for media buying is lowering. Clients often struggle with effective ad creative. There is still a strong demand for agency support in advertising. The conversation around advertising strategies is ongoing and evolving. titles Navigating the Future of Meta Advertising The Evolution of Media Buying Sound Bites "Meta has changed the game." "This is an evolving conversation." "Nobody wants to do those ads." Chapters 00:00 Introduction to John Moran and MetaAdvantage Plus 02:33 Meta's Advantage Plus Sales Campaigns 05:17 The Importance of Creative in Meta Ads 08:2 Navigating Meta Ads: The Role of Agencies 10:54 AI in Media Buying: Opportunities and Challenges 13:31 The Future of Meta Ads and Agency Support keywords: MetaAdvantage Plus, advertising strategies, media buying, creative strategy, AI in advertising, PPC, digital marketing, social media ads, advertising trends…

1
Group M’s Big Move: What It Means for Agencies, Clients & Media Buying 11:51

לפני 25 ימים11:51

11:51

Yousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these changes in the advertising industry. takeaways Group M is merging agency brands into a single P&L. The role of agency brands is evolving to house dedicated client teams. Centralizing buying can reduce operational costs. Larger clients are increasingly bringing marketing in-house. Smaller agencies are becoming more appealing to clients. Digital marketing strategies are shifting towards internal management. The need for traditional media buying remains strong. Agencies must adapt to the changing landscape of client needs. The consolidation of agencies may lead to job reductions. The future of advertising will see a blend of large and small agency roles. Sound Bites "A lot of clients are going internal." "TV buying will never go away." Chapters 00:00 The Shift in Agency Operations 03:05 Centralizing Buying and Its Implications 06:05 The Rise of Smaller Agencies 08:57 The Future of Digital Marketing and Agency Roles keywords: agency world, GroupM, media buying, centralized buying, smaller agencies, digital marketing, client teams, agency structure, advertising industry, market trends…

1
Google Ads Acceleration Tips for E-Commerce & Lead Gen 9:15

לפני 26 ימים9:15

9:15

Yousaf Yunes discusses strategies to accelerate the Google Ads learning process, focusing on maximizing conversions and effectively using conversion value. He shares insights on e-commerce and lead generation, emphasizing the need to consider data sources and conversion strategies carefully. Takeaways: Speeding up the Google Ads learning process is crucial. Using max conversions helps attract high-quality traffic. Switching to max conversion value can enhance performance. Turn off max conversion value after achieving 30 conversions. Max conversions should always be the first strategy. PMAX effectively utilizes retargeting for abandoned carts. Be cautious with Google My Business leads due to potential spam. Identifying conversion value for each step is essential. Location assets can improve visibility on Google Maps. Always prioritize max conversions before switching to conversion value. Chapters 00:00 Accelerating Google Ads Learning 04:46 Maximizing Conversion Strategies 09:03 Lead Generation Insights keywords: Google Ads, conversion strategies, e-commerce, lead generation, marketing techniques summary…

1
When Deals Fall Through 14:08

לפני 27 ימים14:08

14:08

Yousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to reflect on their own experiences with failed deals and to learn from them. Think about why deals fall through and reflect on your role. Transparency in pricing can filter out unsuitable clients. Document your work even if a deal doesn't go through. It's important to maintain a strong negotiating position. Not all deal failures are your fault; external factors play a role. Establish safeguards to protect your business interests. Client expectations can be unrealistic, especially in tough economies. Learn to identify red flags in potential clients. Offering help to those who can't afford your services can build goodwill. Life isn't fair; focus on what you can control. Sound Bites "I throw out my price." "You can't work like that." Chapters 00:00 Understanding Deal Failures 03:05 The Importance of Transparency in Negotiations 06:07 Navigating Client Relationships and Expectations 08:51 Establishing Safeguards in Business Deals keywords deal failures, negotiation strategies, client relationships, transparency, business safeguards…

1
Never Pay for a Meta Blueprint Course 9:18

לפני 5 weeks9:18

9:18

Yousaf Yunes discusses the importance of the Meta Blueprint certification for marketers, emphasizing its difficulty and the value it adds to one's professional credibility. He shares his methodical approach to passing the exam through practice tests and understanding the underlying concepts rather than rote memorization. Additionally, he expresses frustration over individuals who monetize similar advice without proper attribution, highlighting the ethical considerations in knowledge sharing and the impact of charging for services on client engagement. takeaways Meta Blueprint certification enhances marketing skills and credibility. The exam is challenging and requires a deep understanding of concepts. Practice tests should be taken methodically to ensure comprehension. Understanding the reasoning behind answers is crucial for success. Yousaf's method involves taking multiple practice tests in a structured manner. He emphasizes the importance of free knowledge sharing in the marketing community. Monetizing educational content can lead to ethical dilemmas. Clients often respond better to paid services than free advice. Yousaf's frustration stems from others profiting off his methods without credit. The conversation highlights the balance between free advice and the value of paid services. Keywords: Meta Blueprint, certification, marketing, exam preparation, ethical marketing, knowledge sharing, monetization, online courses, practice tests, marketing strategies, Facebook Blueprint, Meta Blueprint certification Chapters 00:00 The Value of Meta Blueprint Certification 03:51 The Process of Passing the Meta Blueprint Exam 08:13 Ethics in Sharing Knowledge and Monetization…

1
My Love Hate Relationship with Impression Share 12:46

לפני 5 weeks12:46

12:46

Yousaf Yunes discusses the complexities of ad relevancy and impression share, emphasizing the differences between local and national advertising strategies. He highlights the importance of quality score, landing pages, and conversion optimization, providing practical tips for managing traffic and improving ad performance. takeaways Ad relevancy is crucial for effective advertising. Impression share can vary significantly between local and national campaigns. Single themed ad groups can help mitigate competition. Quality score impacts ad rank and overall performance. Landing pages play a vital role in conversion rates. Regular A/B testing of landing pages is essential. Dynamic keyword insertion can enhance ad relevancy. Unclicking unknown traffic can improve targeting accuracy. Local businesses have more flexibility in ad strategies. Understanding the metrics in the dashboard is key to success. Sound Bites "Use single themed ad group." "Unclick unknown traffic." keywords ad relevancy, impression share, local advertising, national advertising, quality score, landing pages, conversions, traffic management, single keyword ad group, dynamic keyword insertion Chapters 00:00 Understanding Ad Relevancy and Impression Share 03:09 Local vs National Advertising Strategies 06:02 The Importance of Quality Score and Landing Pages 08:57 Optimizing Conversions and Traffic Management…

1
Post Tax Evaluation for PPC Freelancers and Agencies 8:32

לפני 6 weeks8:32

8:32

Yousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for proper medical insurance and the importance of timely tax preparation to avoid last-minute stress. takeaways The next most important person you hire is an accountant. It's crucial to find an accountant you feel comfortable with. Paying taxes is not fun, but it's worth it. Building a relationship with your accountant can lead to better tax strategies. Incorporating can reduce the likelihood of audits. Social Security is going off a cliff, so plan accordingly. Contributions to an IRA can lower your taxable income. Always ensure you have good medical insurance. Timely tax preparation can reduce stress. Regularly consult with your accountant for better financial management. Chapters 00:00 The Importance of Hiring an Accountant 02:52 Finding the Right Accountant 05:48 Tax Strategies and Deductions keywords: accountant, taxes, small business, tax strategies, deductions, financial advice, freelance business, tax preparation, IRA, medical insurance summaryIn this conversation,…

1
Tariff & Small Businesses 12:18

לפני 8 weeks12:18

12:18

Yousaf Yunes discusses the current state of tariffs and their significant impact on businesses, particularly in the automotive and manufacturing sectors. He shares personal anecdotes about clients affected by tariffs, highlighting the challenges and opportunities they present. The discussion also touches on the broader implications of trade policies and the importance of adapting supply chains in response to changing economic conditions. takeaways Tariffs are currently a hot topic in economic discussions. The U.S. operates at a significant trade deficit with several countries. Some businesses are thriving due to increased tariffs on imports. Manufacturers in the U.S. are seeing a resurgence as tariffs make imports more expensive. Businesses relying on Chinese imports are facing severe challenges. It's crucial for businesses to promote their 'Made in the USA' products. Supply chain management is critical in a tariff-heavy environment. Future trade policies will likely continue to evolve and impact businesses. Companies should prepare for potential shifts in manufacturing locations. Understanding tariffs is essential for small business owners and e-commerce operators. titles The Tariff Tug-of-War: Business Impacts Navigating Tariffs: Opportunities and Challenges Sound Bites "This is gonna be a big thing." "It's affecting me and my clients." "Give me a call, I'd love you for life." Chapters 00:00 Understanding Tariffs and Free Trade 04:11 Impact of Tariffs on Businesses 09:11 Navigating Supply Chain Challenges 11:01 The Future of Trade and Economic Policies keywords: tariffs, trade, business impact, supply chain, economic policies, import-export, manufacturing, USA, China, e-commerce summaryIn this conversation,…

1
First Look on Demand Gen Beta 6:39

לפני 8 weeks6:39

6:39

Yousaf Yunes discusses the significance of DemandGen in the PPC landscape, emphasizing its role in traffic generation and conversions. He explores the unique features of DemandGen, including the ability to target specific placements and utilize lookalike audiences. The discussion also touches on the future of PMAX and its integration with DemandGen, highlighting the importance of understanding ad performance and the potential shift away from standard shopping feeds. takeaways DemandGen is crucial for building traffic and frequency. First visits rarely lead to purchases without prior awareness. Lookalike audiences can enhance targeting effectiveness. Paid Gmail ads offer a unique advertising opportunity. Understanding ad performance is essential for effective marketing. PMAX serves as a powerful remarketing engine. Trusting algorithms can improve conversion rates. Standard shopping feeds may become obsolete. The ability to cherry-pick placements is a game changer. Engagement with the audience is key for success. titles Unlocking the Power of DemandGen Maximizing Traffic with DemandGen Strategies Sound Bites "PMAX is a remarketing engine." "Feel free to give me a call." "I love you for life." Chapters 00:00 Introduction to DemandGen and Its Importance 02:48 Exploring DemandGen Features and Capabilities 06:05 The Future of PMAX and DemandGen Integration keywords: DemandGen, PPC, advertising, conversions, PMAX, marketing strategies, Google Ads, traffic generation, lookalike audiences, email marketing…

1
Prepare for Disappointments in Business 20:55

לפני 8 weeks20:55

20:55

Yousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the significance of emotional intelligence and the need to build bridges rather than burn them in the face of adversity. takeaways Disappointment is a universal truth in relationships. Prepare yourself for disappointment to mitigate its impact. Channel negative emotions into creative outlets like content creation. Finding balance through nature and loved ones can be therapeutic. It's essential to identify what levels you after a disappointment. Understanding that anger often masks deeper feelings of hurt is crucial. Building bridges is more therapeutic than burning them in relationships. Contracts serve as protective measures in business dealings. Emotional healing is as important as physical healing. Maintaining connections with friends can provide support during tough times. titles Navigating Disappointment in Life and Business Transforming Anger into Creative Energy Sound Bites "You're gonna be disappointed." "Get ready for this." "I was so fucking mad." "Your contract is your Bible." Chapters 00:00 The Reality of Disappointment 05:51 Channeling Anger into Creativity 11:56 Finding Balance and Healing 18:10 Building Bridges, Not Burning Them keywords: disappointment, business, relationships, anger, creativity, healing, personal growth, emotional intelligence, coping strategies, friendship summary…

1
YouTube is the #1 Platform on Connected TVs 13:52

לפני 9 weeks13:52

13:52

Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies. YouTube leads in connected TV usage, surpassing traditional networks. Subscription numbers are less relevant than actual views. Content consumption patterns are shifting towards user-generated content. Businesses should leverage YouTube for visibility and engagement. YouTube's algorithm favors video completion rates over subscriptions. The importance of having a presence on multiple platforms, including YouTube and Instagram. User-generated content is becoming increasingly valuable in media. Traditional media companies need to adapt to the digital landscape. YouTube serves as a powerful search engine for businesses. Content quality is crucial for audience retention and engagement. Sound Bites "Subs are bullshit. It's all about views now." "UGC is in, that's where it is." Chapters 00:00 The Rise of YouTube in TV Usage 05:54 The Shift in Content Consumption 12:09 The Future of User-Generated Content keywords: YouTube, TV usage, media consumption, streaming, user-generated content, digital marketing, social media strategy, content creation, audience engagement, video marketing…

PPC with YRV Dynamics

1
YouTube Shorts Has Just Changed the Lead Gen Game 16:58

לפני 9 weeks16:58

16:58

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube. takeaways YouTube Shorts has reconfigured the view threshold for videos. Views are now counted as soon as a video starts playing. The changes are a response to TikTok's regulatory challenges. Creating engaging content is crucial for gaining views. Shorts can be a powerful tool for organic lead generation. Investing in content creation can lead to YouTube investing in you. Regularly posting shorts can enhance visibility. Understanding your audience is key to content creation. Algorithm manipulation can significantly increase views. Diversifying content types can attract a broader audience. Sound Bites "You get the view right away." "You should be doing shorts, like period." "YouTube will invest in you, right?" Chapters 00:00 YouTube Shorts: A Game Changer for Organic Lead Generation 05:48 The Impact of TikTok's Regulatory Challenges 12:03 Maximizing Views with YouTube Shorts 14:59 Creating Engaging Content for Shorts Keywords: YouTube Shorts, organic lead generation, TikTok ban, viewer engagement, content creation, social media strategy, digital marketing, video marketing, audience growth, online presence…

PPC with YRV Dynamics

1
Client Contracts: Designed so You Don't Get Ripped Off 13:28

לפני 9 weeks13:28

13:28

Yousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively. takeaways Organic marketing is more sustainable than paid advertising. Building a strong online presence through content is key. Contracts are more valuable than leads in business. Understanding client needs is crucial for success. Expertise in the industry is essential for effective marketing. Many lead generation services do not deliver quality leads. A well-structured website is important for attracting clients. Effective communication is vital in business relationships. Investing in organic strategies can yield long-term benefits. The digital marketing landscape requires constant learning and adaptation. Sound Bites "Organic is a great salesman." "The industry needs experts." Chapters 00:00 Introduction to Lead Generation Challenges 03:13 The Power of Organic Marketing 05:56 Understanding Client Needs and Expectations 08:48 The Importance of Contracts Over Leads 11:52 Expertise in the Industry keywords: lead generation, organic marketing, client expectations, contracts, expertise, digital marketing, SEO, business strategy, content creation, marketing funnels…

PPC with YRV Dynamics

1
60% of All Job Listings Are Fake 14:20

לפני 9 weeks14:20

14:20

Yousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of job listings, suggesting that many are misleading and that personal connections are often more effective for securing employment. takeaways The job market is challenging, especially for those over 40. Owning a small business can provide more opportunities than traditional jobs. Many job listings are misleading and may not lead to actual employment. Networking is crucial for finding job opportunities. Leadership involves elevating those around you, not just personal success. Job seekers should not rely solely on online listings for employment. Creating an LLC can provide flexibility and options in uncertain job markets. The economy is currently unfavorable for job seekers. It's important to have a backup plan in case of job loss. Personal connections often yield better job prospects than online applications. Sound Bites "Stay where you are for a while." "It's a shitty economy right now." Chapters 00:00 The Job Landscape Today 05:09 The Reality of Job Listings 12:41. Navigating Employment with an LLC keywords: jobs, small business, job listings, employment, LLC, networking, leadership, agency life, job market, career advice…

PPC with YRV Dynamics

1
In-House vs Agency PPC Jobs: How They're Structured 14:18

לפני 10 weeks14:18

14:18

Yousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing career, the value of agency experience, and offers practical advice for aspiring marketing professionals. takeaways In-house marketing roles are increasingly valuable. Protecting corporate strategies is crucial for companies. Agencies are losing clout due to digital marketing changes. Training is a key strength of agencies. In-house teams often have fewer layers than agencies. Agency experience can be beneficial for in-house roles. Understanding both agency and in-house dynamics is important. Surviving in an agency shows resilience and adaptability. Career progression in marketing often involves starting at an agency. Networking and competitions can enhance marketing skills. keywords:marketing career, in-house marketing, agency model, career advice, marketing director, corporate strategies, digital marketing, media buying, training in marketing, marketing dynamics titles Navigating Your Marketing Career Path Sound Bites "The agency model makes sense." "Good luck to you, my friend." Chapters 00:00 Navigating Career Choices in Marketing 02:51 The Rise of In-House Marketing 05:58 Agency vs. In-House: Understanding the Dynamics 09:11 Building a Successful Marketing Career 12:06 Final Thoughts and Advice…

PPC with YRV Dynamics

1
2025 Job Realities: This Economy is Tough 21:32

לפני 10 weeks21:32

21:32

Yousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of negotiating salaries. Yousaf encourages listeners to consider side hustles as a viable option for financial stability and emphasizes the need for content-driven business strategies in today's economy. takeaways The economy is not as strong as portrayed by media. Job seekers face intense competition in the current market. Corporate practices often exploit job seekers' vulnerabilities. Freelancing platforms are contributing to wage depression. Negotiating salaries is increasingly challenging for new graduates. Building a reputation takes time and effort in business. Content marketing is more effective than traditional advertising. Many job postings may not be genuine or worthwhile. Side hustles can provide additional income and security. Investing in business growth is essential for success. titles Navigating the Economic Landscape Job Market Realities: A Deep Dive Sound Bites "We're 40% behind almost in movie revenue." "The best lead generation is content." "It's really sad to see low-paying jobs." "It's an employer's market right now." keywords: economy, job market, freelancing, corporate practices, salary negotiation, side hustle, employment trends, wage depression, business strategies, economic challenges Chapters 00:00 The Current Economic Landscape 02:53 Job Market Challenges and Trends 05:58 The Impact of Corporate Practices on Employment 08:49 Freelancing Platforms and Wage Depression 12:09 Negotiating Salaries in a Tough Market 14:58 Building a Sustainable Business in Adversity 17:49 Exploring Side Hustles as a Solution…

PPC with YRV Dynamics

1
Busy is Good 18:57

לפני 10 weeks18:57

18:57

Yousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take action and start their own businesses or side hustles, highlighting the fulfillment that comes from working hard for oneself. takeaways Busy is good; it signifies growth and opportunity. To succeed in business, one must be an expert in their field. Hard work and dedication are essential for business success. Outworking your competition can set you apart. Adversity often breeds opportunity for growth. Building something from scratch brings immense pride. The world needs great businesses, not just average ones. Starting a side hustle can change your perspective on work. You must be willing to learn and adapt in business. True fulfillment comes from working hard for yourself. Sound Bites "Busy is good." "Are you an expert?" "Start a side hustle." Chapters 00:00 The Joy of Hard Work 03:46 Becoming an Expert in Your Field 07:58 The Importance of Outworking Your Competition 12:01 Turning Adversity into Opportunity 15:50 The Pride of Building Something New…

PPC with YRV Dynamics

1
Google Ads Shopping: Targeting 13:33

לפני 11 weeks13:33

13:33

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through reviews, SEO, and free shipping. takeaways Targeting is crucial for effective shopping campaigns. PMAX shopping feeds are more efficient than standard shopping. Audience segments can enhance ad performance. SEO plays a vital role in product visibility. Including customer reviews can significantly boost conversions. Free shipping is an essential factor for customer satisfaction. Campaign priority helps manage multiple products effectively. Using presence in targeting ensures reaching the right audience. Regularly auditing product descriptions can improve search rankings. Transparency in shipping policies builds customer trust. titles Mastering Shopping Campaigns: Strategies for Success Unlocking the Power of PMAX Shopping Feeds Sound Bites "It's really intuitive" "This one never gets used" "Feel free to check into that" Chapters 00:00 Introduction to Shopping Campaigns 02:59 Setting Up Standard Shopping Campaigns 05:53 Exploring PMAX Shopping Campaigns 08:57 Boosting Conversions: Strategies and Tips…

PPC with YRV Dynamics

1
Wall Street Journal: AI Taking over Ad Buying, My POV 9:50

לפני 11 weeks9:50

9:50

Yousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert oversight. The discussion also touches on the future of ad buying and the necessity of human operators in the process. takeaways AI will dominate ad buying, but expertise is crucial. 80% of digital media buys may be AI-directed by 2030. Most ad campaigns fail due to lack of expertise. High school students can set up Google Ads with minimal training. PMAX campaigns are outperforming traditional ad methods. Conversions are more valuable than mere clicks. Effective campaigns require understanding of conversion funnels. AI can assist but cannot replace human oversight. Max clicks strategy leads to poor quality leads. There will always be a need for human operators in ad buying. titles AI's Impact on Advertising The Necessity of Expertise in Digital Marketing Sound Bites "AI is not the sole answer." "You shouldn't be doing max clicks, man." "I think it was a very interesting article." keywords: AI, ad buying, digital marketing, PMAX campaigns, expertise, Google Ads, marketing strategies, conversion rates, media buying, advertising Chapters 00:00 The Rise of AI in Ad Buying 02:37 The Role of Expertise in Campaign Success 05:22 Understanding AI Limitations and Marketing Strategies 08:14 The Future of Ad Management and Human Oversight…

PPC with YRV Dynamics

1
"How Exactly Do I Set Up Add to Carts" 10:04

לפני 11 weeks10:04

10:04

Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape. takeaways The question about ATC is more insightful than it seems. Shopify is recommended for its ease of use and integration. Building a website from scratch can be counterproductive. CAPI (API) facilitates communication between platforms. Connecting Shopify to Google services is straightforward. Organic traffic is crucial before relying on paid ads. New businesses should focus on building awareness first. Don't rush into paid advertising without a proven model. Investing in organic growth can yield better long-term results. Patience is key in digital marketing success. Sound Bites "How does ATC work?" "Purchases are not magic." Chapters 00:00 Understanding ATC and E-commerce Platforms 02:56 The Importance of Shopify for E-commerce Success 05:49 Building Organic Traffic Before Paid Ads…

PPC with YRV Dynamics

1
Caught a Conversion Thief In-The-Act Pt. II 7:57

לפני 11 weeks7:57

7:57

Yousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversation also highlights the ethical responsibilities of freelancers in the digital marketing space and the need for vigilance in managing client accounts. takeaways Always ensure that your business manager connections are secure. Data theft can occur through improper pixel connections. Freelancers must uphold ethical standards in their work. Confronting unethical practices is essential in business. Understanding the technical aspects of digital marketing is crucial. Never take advantage of clients, regardless of payment. Proper training and certification can help prevent issues. Communication with clients about their accounts is vital. Data integrity is key in digital marketing campaigns. Always verify connections before launching campaigns. Sound Bites "What an adventure" Chapters 00:00 Confronting the Data Thief 02:45 Understanding Business Manager Connections 06:09 Lessons Learned and Best Practices…

PPC with YRV Dynamics

1
I Caught a Conversion Thief In-The-Act 11:24

לפני 12 weeks11:24

11:24

Yousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign management, ethical practices in digital advertising, and the need for businesses to keep their data within their own accounts. He concludes with lessons learned and best practices for managing digital marketing campaigns effectively. takeaways The best kind of client is one who returns. Many marketing philosophies are outdated and ineffective. Never delete advertising campaigns; they provide valuable data. Unethical practices in advertising can severely impact results. Proper campaign management is crucial for success. Siphoning data from other accounts is unethical and harmful. Each business line should have its own pixel for tracking. Question the setup of your advertising accounts regularly. Learning from past campaigns is essential for improvement. Maintaining data integrity within accounts is vital. Sound Bites "This is my first week." "It's total thievery." keywords digital marketing, advertising, unethical practices, campaign management, retargeting, meta ads, google ads, marketing strategies, business ethics, advertising mistakes Chapters 00:00 The Painful Experience of a Marketing Mishap 02:49 Unethical Practices in Digital Advertising 06:05 The Importance of Proper Campaign Management 08:56 Lessons Learned and Best Practices…

PPC with YRV Dynamics

1
Forming Sincere Bonds With Your Community: Not for Direct Profit 15:03

לפני 12 weeks15:03

15:03

Yousaf Yunes discusses the importance of community and collaboration in business, reflecting on his experiences with influencers and the evolution of services in the industry. He emphasizes the need for a supportive learning environment and critiques the high barriers to entry in certain business networks. Yousaf also shares his thoughts on the impact of AI on business practices and the importance of genuine connections in the entrepreneurial journey. takeaways We often look up to influencers who may not know us. Expanding service offerings can enhance business value. Community-driven solutions can foster growth. High costs can create barriers to entry in networks. Learning on the job can hinder industry expertise. Building a supportive community is essential for growth. AI is changing the landscape of business services. Affordable access to resources can empower more entrepreneurs. Collaboration can lead to innovative solutions. Maintaining genuine connections is crucial in business. Sound Bites "I want to know you guys." "AI is even doing some buys lately." "I was really annoyed." Chapters 00:00 Connecting with Influencers 03:13 The Evolution of Services in Business 05:55 The Value of Community and Collaboration 08:45 Barriers to Entry in Business Networks 11:54 Building a Supportive Learning Environment keywords: influencers, business evolution, community, collaboration, learning environment, Google ads, mastermind, AI, networking, entrepreneurship…

PPC with YRV Dynamics

1
LAYOFFS: The "L" Word 11:56

לפני 12 weeks11:56

11:56

Yousaf Yunes, discusses the current state of layoffs and job stability, reflecting on the changing landscape of employment, particularly in government and education sectors. He shares his personal experience of being laid off and how it led him to start his own business. Yousaf emphasizes the importance of being prepared for unexpected job loss, advocating for side hustles and continuous skills development to remain competitive in the job market. takeaways Layoffs are a growing concern in today's economy. Job stability, especially in government and education, is declining. Starting a business can be a positive outcome of being laid off. It's crucial to have a side hustle or backup plan. Networking and keeping your resume updated is essential. Do not rely solely on unemployment benefits. Continuous skills development is necessary to stay competitive. Being prepared for job loss can ease the transition. Having an LLC ready can expedite recovery after layoffs. Embrace entrepreneurship as a viable career path. Sound Bites "Always have your network going." "Do not depend on unemployment." Chapters 00:00 The Reality of Layoffs 03:10 The Shift in Job Stability 06:02 Embracing Entrepreneurship 08:53 Preparing for Uncertainty 10:46 Skills for the Future keywords: layoffs, job stability, entrepreneurship, career advice, economic uncertainty, side hustle, skills development, job market, networking, personal finance…

PPC with YRV Dynamics

1
Google Ads: Conversion Rates Are the Keys to Success 14:41

לפני 13 weeks14:41

14:41

Yousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing pages and improve conversion rates, ultimately aiming for a more effective advertising strategy. takeaways Creative is crucial for ad performance. Conversion rates are influenced by landing page quality. Audience targeting is only one part of the equation. Max clicks traffic is often low quality. A/B testing landing pages is essential for optimization. Focus on conversions, not just clicks. Quality traffic leads to better conversion rates. Dynamic keyword insertion can enhance ad performance. Engaged sessions on landing pages are important. Iterating landing pages can improve overall ad effectiveness. keywords: Google Ads, Meta, advertising, conversion rates, creative, landing pages, traffic optimization, A/B testing, audience targeting, digital marketing Sound Bites "Creative is what makes Meta go." "Max clicks is garbage. It's filth." Chapters 00:00 The Unspoken Hero of Google Ads 03:04 The Importance of Creative in Advertising 05:56 Conversion Rates: The Key to Success 08:54 Optimizing for Quality Traffic 12:14 A/B Testing for Landing Pages…

PPC with YRV Dynamics

1
How to Get Into Digital Marketing - Real Deal Answer 14:04

לפני 13 weeks14:04

14:04

Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in the industry. takeaways The journey to becoming an expert in digital marketing is long and requires self-reflection. Identifying your superpower in marketing is crucial for success. Getting an agency gig is a great way to start in digital marketing. AI simplifies some aspects of advertising but doesn't replace the need for expertise. Understanding the technical aspects of ads is essential for effective marketing. A-B testing and optimization are key to successful campaigns. Running ads on autopilot is a misconception; active management is necessary. Certifications like Google Ads and Meta Blueprint can enhance your credibility. Investing in mentorship can accelerate your learning process. Experts charge expert rates, reflecting their level of knowledge and experience. titles Mastering Digital Marketing: Your Path to Success Unlocking Your Marketing Superpower keywords digital marketing, business, SEO, paid ads, email marketing, AI in advertising, Google Ads, Meta Blueprint, certification, marketing expertise Sound Bites "Get an agency gig." "You have to do that." "Get Google Ads certified." Chapters 00:00 Introduction to Digital Marketing Journey 02:59 Understanding Your Superpower in Marketing 05:51 The Role of AI in Advertising 09:05 Certification and Learning Paths for Success 12:08 The Importance of Commitment and Expertise…

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