How a Pet Brand got 11m Social Followers with BarkBox’s Stacie Grissom

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EPISODE SUMMARY In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover, and dog mom to Pimm , she runs a succeful cocktail channel on Instagram called roof top cocktail garden connoisseur and is the Director of Content @BarkBox. EPISODE NOTES Henrik Werdelin gets coffee, with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover and dog mom to Pimm , roof top cocktail garden connoisseur and Director of Content @BarkBox. Produced by: Henrik Werdelin Henrik: twitter.com/werdelin and hellohenrik.com Prehype: prehype.com