No Excuses, It's Time to Get Started on Social Media | EP 001 | Prime Branding

Prime Branding with Mark Hicks

Transcribed from: https://youtu.be/yvaDaj1UxqY
What's up guys, it's Mark from Prime Branding, and welcome to the first video on the channel. What's more appropriate on a first video than I wanna talk to you about getting started?
I do a lot of videos and content creation for customers, and I'm always encouraging people to market in general, more specifically lately there's been a lot of market on YouTube, market in Facebook video and I get a slew of responses. I get a slew of excuses and that's exactly what they are, they're just excuses. Most of them aren't valid. They're things we tell ourselves to prevent us from actually taking those first steps.
I want to address a few of those in this video. And as this channel grows, I wanna do things in a way that, I'm gonna do my channel the way that I would promote to you to do your channel and the steps that you should take. And it's gonna start off super simple. And as we increase in viewership and in exposure and content, we'll also grow in terms of equipment.
Being there, the number one thing that I hear about is, "I don't have time. Mark, I can't do this. My busy days are just so busy, I don't know what to do." If that's your excuse, that's your excuse. I'm telling you, if you go through and you take note of what you're doing in a day, you can squeeze out five minutes, 10 minutes to create a video. "Well, I, I, but I don't have the editing software. I don't have what I need to actually make it the way I want it to look." Well, not off the get go, not off at the beginning, not when you start. I am doing this on my phone, most of us have a smartphone nowadays. I'm not gonna edit it, I'm not gonna stick a intro at the beginning, I'm not gonna stick an end card other than maybe what YouTube will let me throw on, but I'm not gonna do any fancy graphics to this, 'cause I wanna show you what you can do and that the message and just doing some kind of content is more important than all the flashy stuff later on.
The next thing that I hear all the time is, "I'm not comfortable in front of a camera." Nobody is to start. It's experience, it's taking the time. The first videos are always gonna be rough. Maybe you don't show the first videos to anybody, film them for yourself, put your camera on your desk and just turn it on while you're working so it's running and look at it and talk to it every now and then. And you never show anybody those right? Or they become cool outtakes for 10 years from now when you look back and you're like, "Wow, I was so awkward on camera the first time. I stuttered for 15 minutes and I don't do that now now I turn the camera on, take a pause to con... " See I'm screwing up already and I'm leaving it in there. Take a second to gather my thoughts and get going. If you gotta write notes, write notes. If you can do it off the top of your head, do it off the top of your head, but just start doing something and you'll get more comfortable as you go. Maybe by video five, you'll have your rhythm down, maybe by video 10, maybe it takes a year, I don't know what. If it's not for you, personally, your personal brand, but it's maybe for your business, then maybe find another employee that is more comfortable in front of the camera than you are and let them be the face of the business for awhile, let them be the spokesperson.
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Mark Hicks
Prime Branding, LLC.
P.O. Box 1229
Royal Oak, MI 48068
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