Socio-cultural Environment

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)