Case Study: Redesigning a Website to Reflect Your Business with Rebekah Jordan

Process to Profitability

In this episode of Process to Profitability, Samantha Mabe interviews Rebekah Jordan, an education consultant and owner of Crossbridge Education Consulting. Rebekah shares her experience working with Samantha to redesign her website, reflecting her unique personality and services. They discuss the importance of websites in business, Rebekah's role as an education consultant, and the challenges she faces in helping families find the right school placements for their children. Rebekah highlights the transformational impact of the website redesign and the value it brings to her business.

Timestamps:

[00:00:00] Introduction to the podcast and guest, Rebekah Jordan.

[00:02:31] Rebekah describes her role as a therapeutic educational consultant and her work with families in mental health crises.

[00:03:46] Rebekah shares her planned transition from schools to consulting and the timeline of starting her website.

[00:04:27] Rebekah explains the DIY approach she took to create her initial website using Squarespace.

[00:05:11] Rebekah discusses the shift in her business focus and the changing needs of families during the pandemic.

[00:06:49] Samantha inquires about Rebekah's decision to work with Lemon and the Sea in a VIP Day.

[00:08:14] Samantha asks Rebekah about her experience with the VIP Day process and the transformation of her brand and website.

[00:10:20] Samantha asks Rebekah if she had a favorite part of the process.

[00:11:18] Samantha explains her experience and expertise in distilling information and translating it into a design.

[00:13:13] Communication and trust are key in the creative process. Provide and receive feedback positively, focus on the positives, and prioritize nailing website copy.

[00:21:53] Accessibility and user-friendliness key in website design

Key Points:

• Rebekah Jordan is an education consultant specializing in therapeutic placements for students facing mental health challenges.

• Rebekah started her business in 2020 and initially created her website on her own.

• The pandemic brought significant changes to the education landscape, altering Rebekah's focus from homeschool builds to therapeutic placements.

• Referrals are the primary way families find Rebekah, emphasizing the importance of a strong website to make a positive impression.

• Rebekah chose to work with Samantha based on her podcast, emails, and design aesthetic, establishing trust and compatibility.

• The VIP Day process facilitated a quick and effective website redesign, providing a significant visual transformation.

• Rebekah enjoyed the anticipation of receiving the mockup design and was thrilled with the outcome.

• Samantha's skill in distilling clients' essence and turning it into a design was crucial in the successful website transformation.

Resources:

• Rebekah’s Website

• Rebekah’s Instagram