Ep 64: Sync Warrior Mike Genato is BACK to discuss Micro Licensing

Produce Like a Boss - with Kris Bradley

Today I have SYNC WARRIOR Mike Genato back on the show to discuss “Micro-Licensing” which in short, is direct to consumer licensing.

Mike has credits including advertising campaigns for Lexus, Infiniti, Nissan, Nike, Adidas, and Mountain Dew; promos and show open for HBO, SYFY, MTV, and BET. He has also worked with such heavy hitters as Netflix, Discovery Networks, Viacom, SOUTH, Elias, Massive Music, MAS, and Expansion Team.

We discuss everything from the definition of micro-licensing, to how to set your rates, how to handle transactions, what terms you need to put in your contracts, to how to set up your website, to how to find libraries/agents that will represent your catalog for you so you don’t have to be your own “sales rep”.

This entire episode is chock full of GOLD so I would TAKE NOTES!!

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