Uncover Your Customers' Hidden Needs In 4 Steps with the Jobs-To-Be-Done Framework

Product Management Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/uncover-your-customers-hidden-needs-in-4-steps-with-the-jobs-to-be-done-framework.
The ultimate guide to understand what your customers truly want. Including free access to a customized JTBD GPT and printable checklist
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⛔️ If you don't focus on customer discovery, you are failing before even starting. Whether building a feature, founding a startup, or creating an online course, uncovering unmet customer needs is the first essential step. The good news is that there is a proven framework that can help you uncover those unmet needs - it's called Jobs to Be Done (JTBD). I've put together an exhaustive, step-by-step JTBD guide - the result of extensive research, experiments, and insights from creator Tony Ulwick himself. This guide features: 👉 A step-by-step tutorial with examples 👉 A downloadable checklist for easy reference 👉 Access to my custom GPT Jobs-to-Be-Done AI coach (improved version) This isn't just a tool; it's your personal coach for tailoring the JTBD framework to meet your unique needs.