From Zero to One: Learnings From the First Steps in a Founding Journey| PAP#152

Project A | The Operational VC

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The Big Pitch with Jimmy Carr

1
Romesh Ranganathan Pitches a Tearjerker with a Curse, a Meet Cute, and an Orangutan! 33:06

לפני 12 ימים33:06

הפעל מאוחר יותר

רשימות

לייק

אהבתי

33:06

Our guest this week is Romesh Rangathan! And his subgenre is… BRB Crying. Will Romesh deliver a beautiful and moving film pitch that makes Jimmy break down crying? Or will his idea be a fever dream of orangutans, ancient curses and having sex in front of animals? Listen in to find out! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel. The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Kit Hall Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole Images supplied via Getty Images…

לפני 3 שנים 40:30

MP3•בית הפרקים

How do you find your co-founder? When do you start talking to investors? What frameworks do you use for ideation and validation? Andrea Fernandez, Co-Founder of Vitamin, shares her learnings and insights from the early days of building her company.

158 פרקים

#Business #Project A | The Operational VC #Projects In Knowledge

From Zero to One: Learnings From the First Steps in a Founding Journey| PAP#152

Project A | The Operational VC

published לפני 3 שנים

שתפו

MP3•בית הפרקים

158 פרקים

#Business #Project A | The Operational VC #Projects In Knowledge

כל הפרקים

1
Talks with a CMO: The Unconventional Path to Hypergrowth with Revolut | PAP#164 20:29

לפני 2 years20:29

20:29

In our first episode of our “Talk to the CMO” podcast series, Luke Costley-White, Head of Acquisition at Project A sits down with Wiktor Stopa, Head of Growth DACH at Revolut, one of Europe’s fastest-growing startups. Luke and Wiktor discuss the transition from a hyper-growth startup to a global scaleup and the strategies you should be using to make this transition as seamless as possible.…

1
42 Answers Leonie Althaus from traide AI | PAP#163 39:08

לפני 2 years39:08

39:08

In this episode, Leonie Althaus, co-founder and CEO of traide AI shares her experience of building a company that combines cutting-edge AI technology with the expertise of long-standing customs professionals.

1
The rise of RevOps as a discipline: landscape, trends, and professional skills | PAP#162 33:57

לפני 2 years33:57

33:57

How much sales and marketing knowledge do you need to get into Revenue Operations? What are the latest trends in RevOps? In this episode, Evan Dunn, Director of Growth Marketing at Syncari, answers these questions and talks about the RevOps discipline and what it can do for an organization.

1
Fundraising for out-of-network entrepreneurs and technical founders 28:12

לפני 2 years28:12

28:12

How do you build a business as an out-of-network and technical founder in a foreign country without a support group? Alina Bassi, CEO of Kleiderly and Co-Founder at Founderland shares her experiences and tips on how to navigate such circumstances with a 360° lens.

1
The role of brand and marketing in the investment and wealth management space | PAP#160 26:18

לפני 2 years26:18

26:18

In this episode, Florian Heinemann, Founding Partner at Project A, welcomes Christian Schneider-Sickert, Founder and CEO of LIQID Investments. In the conversation with Florian, Christian talks about LIQID's mission and culture and the role of marketing and branding in the wealth management space.

1
42 Answers Tim Schumacher from World Fund | PAP#159 46:44

לפני 2 years46:44

46:44

In this episode we welcome Tim Schumacher, Managing General Partner at World Fund, angel investor, and multiple times founder. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Tim shares his insights and experiences from over 20 years of experience founding and investing in startups, and explains why he focuses on ESG investing.…

1
42 Answers Fabian Niedballa from Sharpist | PAP#158 1:12:36

לפני 2 years1:12:36

1:12:36

In this episode we welcome Fabian Niedballa, co-founder of Sharpist, a coaching-based, results-oriented people development platform. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Fabian talks about why he believes company culture is an ongoing project that needs to be recalibrated and explains why and when the product or engineering team should take the lead in a founding team.…

1
We need to talk about RevOps | PAP#157 38:55

לפני 2 years38:55

38:55

In this episode, David Kübler, Senior Sales Consultant - Revenue Operations at Project A, welcomes Alicja Arts, Head of Sales Operations at Sennder, to discuss the emerging topic of Revenue Operations and how RevOps roles can help organizations scale.

1
42 Answers Marius Hepp from Junto | PAP#156 28:49

לפני 2 years28:49

28:49

In this episode we welcome Marius Hepp, Co-Founder of Junto, a B2B upscaling platform empowering young talents to learn from work-class operators. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Marius shares his learnings from founding a company in the EdTech space and talks about the importance of a strong technological infrastructure to scale successfully.…

1
42 Answers with the leadership team at Project A | PAP#155 1:20:36

לפני 3 years1:20:36

1:20:36

In this special edition of our 42 Answers from founders to founders, our Operating Partner & MD Rainer Berak sits down with our leadership team at Project A. From People, Tech, and Growth all the way to Data and ESG, our Project A experts answer the questions every founder wants to know on how to grow a company successfully.…

1
Growing up the funnel | PAP#154 43:13

לפני 3 years43:13

43:13

In this episode, we welcome Paul-Christian Brenndörfer, Strategic Lead at Jung von Matt START. In the conversation with Simon Walter, Chief Brand Officer at Project A, Paul shares his experience working with early-stage startups and discusses how startups and brands can successfully grow up the funnel.…

1
42 Answers Malte Bedürftig from JoinImpact | PAP#153 45:02

לפני 3 years45:02

45:02

In this episode, we welcome Malte Bedürftig, Co-founder & CEO of JoinImpact, a joint group of startups that help people take a positive role in society through activism, volunteering, community building, and entrepreneurship. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Malte shares his learnings as a founder in the ESG space and explains how in purpose-driven companies, culture often builds itself from the common goal that unites every team member.…

1
From Zero to One: Learnings From the First Steps in a Founding Journey| PAP#152 40:30

לפני 3 years40:30

40:30

1
42 Answers Sven Lackinger from Sastrify | PAP#151 38:07

לפני 3 years38:07

38:07

In this episode, Sven Lackinger, Co-Founder of Sastrify, a virtual SaaS procurement service, shares his learnings from running a company that is 100% tech. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Sven shares why Sastrify is not based on product-led growth, and how a remote-first approach has a positive impact on the company’s culture, diversity, and even environmental footprint.…

1
42 Answers Till Faida from eyeo | PAP#149 34:58

לפני 3 years34:58

34:58

In this episode, we welcome Till Faida, Co-Founder and former CEO of eyeo, an ad-filtering technology that aims to create a better value exchange between users, publishers, and advertisers on the internet. In his conversation with Rainer Berak, Operating Partner & MD at Project A, Till shares his learnings from founding a profitable company since the first year and explains why his first hires were self-taught talents who had previously contributed to creating open source projects.…

Project A | The Operational VC

1
42 answers: Hans Scheffer from Helloprint | PAP#134 45:46

לפני 3 years45:46

45:46

In our new episode, Hans Scheffer, CEO & Founder of Helloprint, the #1 marketplace for customised print products in Europe, shares his enthusiasm for company culture. Hans explains to Rainer Berak, Operating Partner at Project A, why he believes there is no silver bullet for organisational structure and for what reason founders should never compromise on culture.…

Project A | The Operational VC

1
42 answers: Sophie Chung from Qunomedical | PAP#133 38:24

לפני 3 years38:24

38:24

In our latest episode, Sophie Chung, CEO & Founder of Qunomedical, a digital health platform making healthcare accessible and effortless worldwide, deep dives into why she believes that data is the basis of success. Together with Rainer Berak, Operating Partner at Project A, Sophie explores the meaningful role trust plays in her company. An inspiring listen for everyone interested in learning more about what it’s like to shape the future of healthcare.…

Project A | The Operational VC

1
Scaling your organisation successfully: Learnings from Zalando, N26, and Uber | PAP#132 39:01

לפני 3 years39:01

39:01

In our new episode, Anna Brandt, Founder of Invested and Global Talent Leader, shares her learnings from scaling ventures from seed through hypergrowth. With 15+ years of experience in Talent Acquisition at Zalando, N26, and Uber, Anna brings a wealth of knowledge and Charlotte picks her brain on the do’s and don’ts.…

Project A | The Operational VC

1
42 answers: Lubomila Jordanova from Plan A 🌳 | PAP#131 58:06

לפני 3 years58:06

58:06

In our new episode, Rainer Break, Operating partner at Project A, welcomes Lubomila Jordanova, CEO & Co-founder at Plan A, a science-driven SaaS platform for carbon accounting, carbon reduction and ESG reporting. Lubomila gets to the bottom of why data is everything for Plan A and shares for what purpose it is so important to stand behind your values. Tune in now to take a look behind the scenes of an ESG company.…

Project A | The Operational VC

1
42 answers: Philipp Glöckner from Lollipod 🍭🎧 | PAP#130 32:01

לפני 3 years32:01

32:01

In this episode, Philipp Glöckler, Co-host of Doppelgänger TechTalk Podcast and Co-founder of Lollipod, shares insights on his recent journey in founding Lollipod, a marketplace for podcast advertising. Philipp explains to Rainer Berak, Operating partner at Project A, why he believes success is behind every failure. An episode not to be missed by anyone interested in learning more about building product-first companies.…

Project A | The Operational VC

1
Fail Faster - Running Experiments with your digital product | PAP#129 45:12

לפני 3 years45:12

45:12

In this episode, Markus Müller, ex Head of Product at N26, Circ, Lector and Coach shares his learnings about running experiments that help us to evaluate digital product ideas before they were built.

Project A | The Operational VC

1
42 answers: Benedict Kurz | PAP#128 30:49

לפני 3 years30:49

30:49

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. This week's guest: Benedict Kurz, Co-founder at Knowunity…

Project A | The Operational VC

1
42 answers: Markus Wübben | PAP#127 45:18

לפני 3 years45:18

45:18

Project A | The Operational VC

1
Pricing as a validation for product-market-fit | PAP#126 30:08

לפני 3 years30:08

30:08

In this episode, Jakob Knutzen, CEO at Butter, shares his learnings of introducing pricing for his community-led workshop platform. Charlotte picks his brain on the do’s and don’ts and what Jakob would do differently next time. A mandatory listen for everyone looking to monetise their community.

Project A | The Operational VC

1
42 answers: Pia Frey | PAP#125 35:49

לפני 3 years35:49

35:49

Project A | The Operational VC

1
42 answers: Lina Arnold | PAP#124 50:09

לפני 3 years50:09

50:09

Rainer Berak, Operating Partner at Project A has worked with plenty of founders over the past years. And thanks to Project A’s network, he’s in touch with hundreds more. Every founder and every company is different, but all startups have to tackle the same 5 topics if they want to build a successful company: Growth, Tech, People, Data and ESG. Rainer is asking a standard set of 42 questions to all of them. Their answers are as individual as they are, but together they provide great guidance for all those who have decided to be entrepreneurs themselves. Listen in, become part of this exchange and who knows: maybe you’ll be next to share your 42 answers.…

Project A | The Operational VC

1
Generalist vs. Specialist - How to start your Career | PAP#123 42:51

לפני 3 years42:51

42:51

In our latest podcast episode Florian Heinemann and Rainer Berak talk with Project A's VP Talent Acquisition, Andrea Althaus about career opportunities for young talents. How do I make a career in management? Does it require more generalist or specialist capabilities nowadays? They also discuss how you can benefit from startup experience and why operational work can be useful for a career in management.…

Project A | The Operational VC

1
Digitization of the art market | PAP#122 48:20

לפני 3 years48:20

48:20

In this episode we’ll discuss how business and technology changes the art market and what NFTs have to do with it. Tamer’s guest for this topic is Kerstin Gold, Art Market Strategy Consultant and co-founder of the Art+Tech Report. Learn more about the forces and the reactions of an industry that is changing rapidly.…

Project A | The Operational VC

1
Closing the experience gap through conversational commerce | PAP#121 40:01

לפני 4 years40:01

40:01

Fabian Furtmeier and Dominik Unützer are co-founders of Amazd, a personal conversational storefront which set out to overcome the current flaws of today’s online customer journey. Often customers have to spend time on tedious research, sifting through incomplete product information to then be faced with the sheer agony of choice. Amazd helps customers make better purchase decisions by virtually connecting them with real human product experts. Listen to their story and how they plan to change the online shopping experience with Amazd for good.…

Project A | The Operational VC

1
Data, Dev Tools, Open Source: Why Project A is Doubling Down on Software Infrastructure | PAP#120 27:41

לפני 4 years27:41

27:41

In this episode Uwe and Leo chat about various topics, including Leo’s personal journey into VC, the state of Crypto in 2021, why Project A’s is doubling down on data infrastructure, investing in Open Source, competing against US investors in Europe and many others.

Project A | The Operational VC

1
42 Answers Alex Melzer from Zolar | PAP#150 45:09

לפני 3 years45:09

45:09

In this episode, Alex Melzer, Founder & CEO of Zolar, a digital platform for residential solar systems, shares his experience from founding a company in the ESG sector. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Alex shares why he believes that having strong company values and a common goal is crucial for Zolar’s success and explains how tech enables his customers to make an impact against climate change.…

Project A | The Operational VC

1
42 Answers Emilia Theye from clare&me | PAP#148 34:43

לפני 3 years34:43

34:43

In this episode, we welcome Emilia Theye, Co-Founder of clare&me, an early-stage startup offering mental health support through artificial intelligence. In her conversation with Rainer Berak, Operating Partner & MD at Project A, Emilia shares her learnings from running a young company with a small team and explains why it is so important for early-stage startups to be close to the audience at a product level.…

Project A | The Operational VC

1
42 answers Jochen Engert from Flix | PAP#147 58:32

לפני 3 years58:32

58:32

In this episode, Jochen Engert, Co-Founder of Flix, one of the largest long-distance mobility networks worldwide, shares his learnings from growing a small German startup that within 10 years has become the market leader in the field. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Jochen talks about the impact that tech and data have on Flix’s day-to-day operations and how he believes that business, product, and tech need to work closely together for any company to succeed.…

Project A | The Operational VC

1
42 Answers Kimberly Breuer from Likeminded | PAP#146 41:24

לפני 3 years41:24

41:24

In this episode, Rainer Berak, Operating Partner & MD at Project A welcomes Kimberly Breuer, Co-Founder & Co-CEO at Likeminded, a mental health platform that operates in the B2B context. Kimberly talks about how her company aims to break the stigma around the topic of mental health by offering companies support for their employees, and how a strong data and product team are essential to bring forward a successful, user-friendly mental health platform.…

Project A | The Operational VC

1
42 Answers David Nothacker from Sennder | PAP#145 45:10

לפני 3 years45:10

45:10

In this episode, Rainer Berak, Operating Partner at Project A, welcomes David Nothacker, Co-Founder & CEO at Sennder, Europe's leading digital road freight forwarder. David deep dives into why data is so important for logistics and how their environmental footprint can be significantly reduced by being a data- and tech-enabled company.…

Project A | The Operational VC

1
42 answers Henryk Seeger from GNIW | PAP#144 45:45

לפני 3 years45:45

45:45

In this episode, Dr. Henryk Seeger, Founder and Managing Director at GNIW, shares his learnings from founding a company in the real estate field with a very unique target audience. Together with Rainer Berak, Operating Partner at Project A, he talks about the significance of employee satisfaction and company culture, the importance of empowering fellow colleagues, and much more.…

Project A | The Operational VC

1
42 answers Verena Hubertz from Kitchen Stories | PAP#143 46:32

לפני 3 years46:32

46:32

In this episode, Verena Hubertz, Founder and former Managing Director at Kitchen Stories, shares her learnings from founding her own company at a young age and her experiences in her recent career shift from the startup world into politics. In the conversation with Rainer Berak, Operating Partner & MD at Project A, Verena explains why she believes that brand is more important than ever, both in the B2C and B2B landscape, and why often a company’s approach to data should be data-informed instead of data-driven.…

Project A | The Operational VC

1
42 answers: Kristina Prokop from Eyeota | PAP#142 57:52

לפני 3 years57:52

57:52

In this episode, Kristina Prokop, Co-founder and CEO at Eyeota, shares her top three pieces of advice for early-stage founders and explains why building a network and turning to it for mentorship and guidance can benefit any early-stage founder. In her conversation with Rainer Berak, Operating Partner & MD at Project A, she also explains why she firmly believes that leading by example is the foundation for a successful company culture.…

Project A | The Operational VC

1
42 answers: Boris Lokschin from Spryker | PAP#141 41:44

לפני 3 years41:44

41:44

In our new episode, our guest is Boris Lokschin, Co-Founder & CEO of Spriker, a composable commerce company targeting big enterprises such as Siemens, Toyota, and Aldi. In the conversation with Rainer Berak, Operating Partner at Project A, Boris shares his learnings from running a successful company in the B2B landscape and explains why he believes that time is the most important KPI of all.…

Project A | The Operational VC

1
“What got us here won’t get us there”: How revenue operations help you scale | PAP#140 38:38

לפני 3 years38:38

38:38

In our new episode, Toni Hohlbein, Co-founder and CEO at Growblocks, shares his insights and best practices on being a commercial market leader, and how a leadership position in this field has evolved over the past years. With his background in operations and revenue, Tobi brings his knowledge to the table and talks with Charlotte, our Head of Venture Development, about go-to-market strategies, product limitations, and target setting.…

Project A | The Operational VC

1
42 answers: Steffen Kiedel from Superlist | PAP#139 43:43

לפני 3 years43:43

43:43

In our new episode, Steffen Kiedel, Co-Founder and CEO of Superlist, shares his passion for productivity and gives insights into what it’s like to build the future of work organization. Steffen discloses to Rainer Berak, Operating Partner at Project A, how the product is leading everything they do and elaborates on the vital role of branding.…

Project A | The Operational VC

1
42 answers: Caroline Weimann from JoinPolitics | PAP#138 38:16

לפני 3 years38:16

38:16

In our latest episode, Caroline Weimann, Founder and Managing Director at JoinPolitics, shares her learnings from running a non-profit organization that supports new political talents with seed capital, network, and knowledge. She explains to Rainer Berak, Operating Partner at Project A, how transparency, integrity, and fairness are three fundamental values that should drive any organization, especially in the ESG sector.…

Project A | The Operational VC

1
Supporting our Portfolio Companies during the Economic Crisis | PAP#137 27:05

לפני 3 years27:05

27:05

In this episode, Florian Heinemann, Co-Founder and General Partner at Project A sits down with our very own Simon Walter, Chief Brand Officer, Thuy-Ngan Trinh, Chief Marketing Officer, and Raul Porojan, Director of Sales & Customer Success. They dial in from Tuscany during the Project A offsite, to discuss how the current economic recession is affecting some of our portfolio companies, how we can support them better during these uncertain times, and how our operational team is adapting to the current circumstances.…

Project A | The Operational VC

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42 answers: Anna Alex from Planetly | PAP#136 36:11

לפני 3 years36:11

36:11

In our latest episode, Anna Alex, Co-Founder of Planetly, a leading climate tech company helping businesses to achieve their net zero targets, opens up about what it’s like building a for-profit climate tech company. In the conversation with Rainer Berak, Operating Partner at Project A, Anna shares her favourite sentence “Culture is eating strategy for breakfast” and elaborates on why setting a good company culture in the beginning is so important.…

Project A | The Operational VC

1
The journey from 0 to 1 billion: Meet Project A Fund IV | PAP#135 45:47

לפני 3 years45:47

45:47

Project A just raised its 375m USD fourth fund to continue investing in early-stage European tech companies. With 1 billion USD assets under management now, it's time to talk more about what we like to invest in, our operational model and what's next for the industry. For that our host Rainer is joined by Project A co-founder Uwe as well as new principals Mey and Leo from the investment team.…

Project A | The Operational VC

1
Building what really matters: Product Management | PAP#089 49:57

לפני 5 years49:57

49:57

Launching features is for many product teams still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.…

Project A | The Operational VC

1
A Closer Look Into Programmatic Advertising, Audience Segmentation and Campaign Targeting | PAP#088 37:07

לפני 5 years37:07

37:07

Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company.…

Project A | The Operational VC

1
Data-Driven Recruiting: How to track your candidate journey | PAP#087 19:24

לפני 5 years19:24

19:24

Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate's behavior and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.…

Project A | The Operational VC

1
Paranoia is healthy! (when it's about data security) | PAP#086 37:18

לפני 5 years37:18

37:18

Project A | The Operational VC

1
How to build a Python data-driven platform for a PropTech startup | PAP#085 19:44

לפני 5 years19:44

19:44

Project A | The Operational VC

1
Changing an established industry step by step - Laserhub's pragmatic approach to industry 4.0 | PAP#084 30:15

לפני 5 years30:15

30:15

Project A | The Operational VC

1
Shape Up: Stop Running in Circles and Ship Work that Matters-PAP#083 51:29

לפני 5 years51:29

51:29

Project A | The Operational VC

1
A closer look into Account Based Marketing - with Gianluca Lupo, Martin Bach and Bob Hardt | PAP082 41:45

לפני 5 years41:45

41:45

Project A | The Operational VC

1
The BAD meetup: Product Analytics - First Test to Framework @ Project A | PAP081 27:10

לפני 6 years27:10

27:10

A/B testing, customer interviews and lean iteration processes are common phrases in product development... Somehow it is surprisingly difficult to embed them into the day-to-day DNA of a startup, especially in the early stages. We will try to understand how to start thinking about product analytics, what are the common pitfalls and how to shape the product analytics vision as your company enters the next stages of development. Guest: James Arch, Senior Product Data Analyst @ N26 & Ilya Blokh, Director of Product @ Blinkist Moderation: Ole Bossdorf, Head of Business Intelligence @ Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

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Do's and Don'ts of Venture Debt @ Project A Knowledge Conference 2019 | PAP080 38:31

לפני 6 years38:31

38:31

How does Venture Debt as a way of financing work? When to consider it for your startup and when to avoid it? In a fireside chat with Florian Heinemann, Oscar Jazdowski will share his insights into the topic based on his experience in technology financing for over 30 years. Speakers: Dr. Florian Heinemann, Founding Partner @ Project A & Oscar Jazdowski, Co-General Manager @ Silicon Valley Bank Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
End-to-end testing at scale @ Project A Knowledge Conference 2019 | PAP079 38:25

לפני 6 years38:25

38:25

Klara is a digital product, which means that it needs a lot of iterations of testing and improving before it can go to production. Even though we have a place in our stack for unit tests, our functional / integration test suite is growing much faster. During the development of our product, we found out that it’s more important to test our product via user flows. Cypress.io is a tool that allows us to do so. Our first cypress related commit happened in September 2017. What we did since then will be one of the main topics I will talk about in my presentation. Speaker: Fatos Hoti, Engineering Manager @ Klara Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
Digital Health - Design-driven product localisation in a regulated market | PAP078 29:34

לפני 6 years29:34

29:34

As a step towards KRY's mission to fast forward the future of healthcare, we are launching in Germany this fall. In this process we are confronted with the challenge of adapting our service to a much less digital environment compared to Sweden. In this session you will learn how we used service design methods to approach the challenge of launching a digital product in Germany's paper and fax-heavy healthcare reality. Speaker: Hedda Selder, Service Designer @ KRY Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
DDD Ecosystems & Communications over Distributed Systems | PAP077 38:54

לפני 6 years38:54

38:54

Many engineers have to deal with distributed systems to scale platforms. It’s often difficult to understand the overall system setup. Sometimes, it feels like you’re losing control over the communication patterns of your system components. We can address this problem by applying Domain Driven Design, automation, and decoupling principles. It’s possible to design software that consists of loosely coupled parts that interact through simpler, “event-based” data streams. This way, we won’t reduce the complexity, but we can transfer some of it to the network layer. Speaker: Pablo del Vecchio, Chief Technology Officer @ Hosco Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
Challenges of recruiting in tech and attracting the best talent | PAP076 45:32

לפני 6 years45:32

45:32

Do you know what a tech recruiter is doing every day and how technology is supporting and influencing their way of working? Have you ever heard of an ATS or do you know how hiring managers collaborate best with their TA colleagues? Lastly, do you have any idea of what working in an agile mode could mean in such a setup? As Project A has its own Talent Acquisition Team, our CTO Stephan Schulze took the chance to talk with Szilvia Òvàri about all these topics, especially in the area of Tech Recruiting and how it’s handled at Project A. Guests: Szilvia Òvàri, Talent Acquisition Manager at Project A Host: Stephan Schulze, CTO at Project A Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
Uncomplicated Marketing Automation Systems @ Project A Knowledge Conference 2019 | PAP075 26:48

לפני 6 years26:48

26:48

Marketing automation is a powerful tool for scaling businesses, but these systems are often over-engineered in ways that make them ineffective or counterproductive. This talk highlights the key steps to ensure simplicity in these systems to boost the marketing output of companies of all sizes. Speaker: Ellis Crosby, Senior Marketing Intelligence Analyst @ Blinkist Language: English Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify) RSS Feed: http://project-a.libsyn.com/rss Write us: (email: podcast@project-a.com) If you want to know more about Project A check out: Blog: https://insights.project-a.com Podcast: https://www.project-a.com/en/media/podcast Newsletter: https://www.project-a.com/en/media/newsletter…

Project A | The Operational VC

1
Finding your first 100 customers that love you | PAP#119 43:16

לפני 4 years43:16

43:16

This episode is a conversation with Amber Riedl, founder of Makerist - a DIY marketplace - on how she found her first 100 true fans and last year exited the company to fabfab. Amber guides us through her journey from growth hacking to entering new markets and how the pandemic shaped what she is focusing on today.…

Project A | The Operational VC

1
Product Strategies | PAP#118 51:24

לפני 4 years51:24

51:24

In this episode we’ll discuss the process of creating a product strategy - step by step. Guests are Klaus-Peter Frahm and Michael Schieben, creator of the product field and field.so and experts when it comes to product strategies.

Project A | The Operational VC

1
Unpacking Brand Value| PAP#117 30:00

לפני 4 years30:00

30:00

What is brand intelligence, how can a brand be ranked and its value be measured? Irina Ermak, Business Director at Interbrand, and Simon Walter, our Chief Brand Officer, shed light on the topic and discuss why startups should look into this, too! If you'd like to know more about Brand Value, or other brand-related topics, don't forget to sign up for our annual Project A Knowledge Conference! Apply for a ticket now. We look forward to seeing you there. Apply for an online ticket now: https://bit.ly/2ZAY6hH…

Project A | The Operational VC

1
From operator to Lightspeed, with Paul Murphy | PAP#116 46:59

לפני 4 years46:59

46:59

A discussion with Paul Murphy, who recently joined Lightspeed Venture Partners’ in London. We discuss Paul’s long, varied and impressive career on both sides of the table. From company founder, angel investor to venture capitalist. He gives us an insight into Lightspeed’s ambitions in Europe and his own investment philosophy.…

Project A | The Operational VC

1
Creating the next generation of education apps | PAP#115 41:31

לפני 4 years41:31

41:31

Covid-19 has exposed schools not being ready for digital learning. Students have to take matters into their own hands. That’s what Benedict Kurz, founder of the digital learning platform Knowunity, is convinced of. He explains how his app has attracted almost 1 million students already. You can find Knowunity’s job opportunities here: https://knowunity.join.com…

Project A | The Operational VC

1
The evolution of first round investing in Europe| PAP#114 41:24

לפני 4 years41:24

41:24

We chat with Reshma Sohoni and Tom Wilson from seedcamp. We discuss building seedcamp into Europe’s most prominent first cheque venture investor, the evolution of the European technology ecosystem and talent clusters. Reshma also sheds light on investing early in UiPath and their journey to their recent IPO.…

Project A | The Operational VC

1
Continuous Product Discovery Habits | PAP#113 33:52

לפני 4 years33:52

33:52

Teresa Torres is an international author, speaker, and coach. She taught over 7000 product people discovery skills with her product talk academy. Companies like Spotify or Tesco are among her clients. She is the author of the book “Continuous Discovery Habits”. In this episode we discuss how to overcome barriers of discovery, how to get started and develop habits to continuously talk to customers.…

Project A | The Operational VC

1
Welcoming Jack to Project A and doubling down on European seed | PAP#112 22:39

לפני 4 years22:39

22:39

Uwe welcomes Jack Wang to Project A as investment principal focusing on enterprise deep tech and gaming. Jack talks a bit about his background, what he is excited about and the exciting times for founders starting companies in Europe. Uwe and Jack also deep dive into Project A’s view on seed investing, what they look for and how they help amazing founders challenging the status quo.…

Project A | The Operational VC

1
Brand Growth: What to keep in mind | PAP#111 32:58

לפני 4 years32:58

32:58

David Nothacker is co-founder and CEO of sennder, Europe’s leading digital road freight carrier and Germany’s unicorn No. 14. Together with Simon, our Chief Brand Officer, he talks about how branding must evolve when the company enters hyper growth and how the brand can help drive this growth - internally and externally.…

Project A | The Operational VC

1
BTS: from first contact to term sheet at Project A | PAP#110 1:18:42

לפני 4 years1:18:42

1:18:42

A behind the scenes look at the investment process at Project A. Whilst the investment process is opaque at most venture capital firms, we'd like to expose ours. An unbridled insight into what it's like to go from first contact to term sheet.

Project A | The Operational VC

1
US go-to-market strategy for European scale-ups | PAP#109 37:18

לפני 4 years37:18

37:18

What does it take for a European scale-up to nail go-to-market in the US? Charlotte, our Head of Venture Development, picked the brain of Scott Sinatra who is Chief Revenue Officer at Dixa, the customer engagement platform and Project A portfolio company. As a global sales leader with experience at Glassdoor and Glint, Scott truly understands what it takes to internationalise from a commercial perspective. He shares his best practices, who to look for as your first hire on the ground, how to find a strong sales leader like himself and what you need to have in place as a company before you make the leap across the pond.…

Project A | The Operational VC

1
Crafting Communication in Companies | PAP#108 48:17

לפני 4 years48:17

48:17

Fausto Maglia is CPO in Italy's fastest growing #proptech startup Casavo. In this episode we talk about communication. We discuss problems companies face when they grow fast and when business and tech needs get in sync. We’ll show some ideas on how to design communication so it becomes a tool of growth.…

Project A | The Operational VC

1
Proving your money’s worth - measuring marketing impact | PAP#107 50:42

לפני 4 years50:42

50:42

In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple’s App Tracking Transparency Framework (ATT), which requires users’ explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.…

Project A | The Operational VC

1
The Brand-Market-Fit | PAP#106 47:19

לפני 4 years47:19

47:19

In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand? How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out!…

Project A | The Operational VC

1
How to crack the healthcare market one patient at a time | PAP#105 47:59

לפני 4 years47:59

47:59

The healthcare industry is a rather complex environment to operate in. Sophie Chung, founder and CEO of Qunomedical, talks about some of the challenges and pitfalls of health marketing. How do you build trust as a newly founded healthcare company? What are the best channels to acquire patients? And how do you make sure clinician reviews are objective?…

Project A | The Operational VC

1
Strong Product Organizations | PAP#104 46:19

לפני 4 years46:19

46:19

In this podcast episode Tamer El-Hawari gets together with Petra Wille to talk about strong product organizations. Petra is product leadership coach and recently published her book “STRONG product people”. Together they discuss the difference between strong and weak product organizations, what it takes to build strong product teams and how companies need to evolve to build better products.…

Project A | The Operational VC

1
How to turn your 2021 Sales Planning into Action & Revenue | PAP#103 45:07

לפני 4 years45:07

45:07

What is the best way to do your sales forecast for the year? How do you ensure your targets will be met? In this week’s episode Corinne Herberg (Senior Sales & CS Analyst at Project A) and Martin Heibel (Founder & MD at Ciara) dive into the topic every Founder and Lead has on their agenda: Making sure 2021’s sales targets will be reached. They identify key areas that commercial leadership should be looking into and define actionables that companies can take in order to ensure ending the year on plan. Tune in to find out more.…

Project A | The Operational VC

1
Social Branding & Selling for Everyone - From CEO to Account Executive | PAP#102 48:32

לפני 4 years48:32

48:32

In our latest podcast episode, Raul Porojan and Michal Bohanes elaborate on how Social Selling and LinkedIn Branding can be useful and achievable by everyone, from CEO to Account Executive. Which misconceptions are there about LinkedIn? Is there a conceptual framework you can use? And where should you start?…

Project A | The Operational VC

1
Startups and Brands | PAP#101 39:25

לפני 4 years39:25

39:25

Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report“, recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationship between creative agencies and startups is really that complicated.…

Project A | The Operational VC

1
Hiring the right PMs | PAP#100 51:52

לפני 5 years51:52

51:52

In this week's episode, we’ll talk about the interview of product managers. Rasika Krishna Schmidt (VP Product at Anyline) and Tamer El-Hawari (CPO at Project A) have interviewed over 500 product people and share their questions and watch-outs. A helpful episode for interviewers and interviewees.

Project A | The Operational VC

1
From Contorion to Priceloop: Developing a data-driven pricing approach | PAP#099 49:57

לפני 5 years49:57

49:57

This week's Project A Podcast episode features Contorion co-founder Richard Schwenke, who speaks about founding Contorion, how the sale to Hoffmann SE went down in 2017, and how figuring out data science at Contorion gave him the idea for his new project: Priceloop. Together with Florian Heinemann they assess how data-driven pricing decisions can have an incredible impact on revenue, how flexible retail & e-commerce companies can be with their pricing, and how companies can ensure that revenue predictions rely on sufficient product data.…

Project A | The Operational VC

1
Digital Health in Deutschland - endlich der Patient im Fokus? | PAP#098 32:23

לפני 5 years32:23

32:23

Digital Health in Deutschland hatte lange Zeit Anlaufschwierigkeiten. Doch COVID-19 hat uns alle in kürzester Zeit in eine völlig neue Lage versetzt und die Akzeptanz von Telemedizin und digitalen Prozessen im Gesundheitssystem rapide gesteigert. “Der Patient muss im Fokus stehen” - über Chancen und Stolperfallen diskutieren Daniel Schneider, Deutschlandchef von KRY - einem der größten Telemedizinanbieter in Europa gemeinsam mit Joerg terSchmitten, Abteilungsleiter bei der SIGNAL IDUNA und Nina Jetter, Digital Health Expertin. Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now:…

Project A | The Operational VC

1
Enabling scalability of your marketing automations: GPredictive & CrossEngage join forces | PAP#097 50:11

לפני 5 years50:11

50:11

CDP meets AI – After the recent merger between GPredictive and CrossEngage, Florian Heinemann gets together with GPredictive's CEO & Co-founder Björn Goerke to discuss the integration of the two platform solutions. Together they assess how the customer data platform complements the customer prediction platform solution, enabling companies to scale their marketing automation efforts and thus achieve the best possible customer journey via all channels in real-time. (DE only) Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now:…

Project A | The Operational VC

1
Virtual conferencing on the rise - use for Marketing, Sales and Networking | PAP#096 39:26

לפני 5 years39:26

39:26

The global pandemic has made it impossible to host gatherings, events, or conferences of any kind in 2020. Which is why virtual conferencing platforms are on the rise this year. One of the fastest-growing platforms is "Run The World", founded by Xiaoyin Qu. In this Project A Podcast episode, Xiaoyin and Project A's Florian Heinemann, Rainer Berak and Martin Bach discuss Run The World's incredible journey and how Xiaoyin attracted funding from two of the most famous VC investors. If you'd like to experience the incredible features of "Run The World" and meet Xiaoyin and Martin, simply join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020…

Project A | The Operational VC

1
The Science of Scaling | PAP#095 38:20

לפני 5 years38:20

38:20

When should you scale your #sales department and how fast should you do it? In reality, most startups rely on instinct, hearsay and random benchmarks of accomplished founders. Mark Roberge, former CRO of Hubspot and currently lecturer at Harvard, wants to change this by formulating a conscious, KPI-driven approach to guide your #scaling decisions. Listen in on his discussion with Raul Porojan where he outlines his unique framework, “The Science of Scaling”.…

Project A | The Operational VC

1
42matters - Understanding app ecosystems through data | PAP#094 44:58

לפני 5 years44:58

44:58

The app ecosystem is much bigger than just Google and Apple. With millions of publishers, billions of users and data sources changing on a daily basis, this space is not only fragmented but also highly complex. In our lates podcast episode, Florian Heinemann and Andrea Girardelo dive into its complexities, challenges and how 42matters has helped to understand, navigate and provide solutions for app intelligence.…

Project A | The Operational VC

1
Sales for grown-ups - What it takes to succeed with your prospects | PAP#093 50:45

לפני 5 years50:45

50:45

In our latest podcast episode Raul Porojan and Benjamin Dennehy (self-identified “UK’s Most Hated Sales Trainer”) explore the mindset that leads to success in sales. Why are most salespeople average at best? What makes winners different? And what role does training play in building up a well-oiled sales organisation?…

Project A | The Operational VC

1
Wonderbly - Building a tech-enabled, global publishing business with personalized books | PAP#092 38:12

לפני 5 years38:12

38:12

In our lates podcast episode, Florian Heinemann and Asi Sharabi, CEO & Co-Founder of Wonderbly, dive into the complexities of creating personalised products --a $40 billion industry. What are the operational and technological setups required? How to scale globally? What are the challenges ahead? Have a listen to find out the answers!…

Project A | The Operational VC

1
B2B Marketing: Selling to enterprises digitally | PAP#091 57:34

לפני 5 years57:34

57:34

What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!…

Project A | The Operational VC

1
The current state of local search and the challenges ahead | PAP#090 40:36

לפני 5 years40:36

40:36

Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.…

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