91. The 2 Tried and True Things to Help Your Organization Grow: Prospecting & Outreach

Purpose & Profit Club

Today we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today.
Topics:

• Taking stock of how many people you know that are within and outside of your network to capitalize on organic marketing
• Why Christina teaches both marketing and fundraising along with the innerwork in her coaching program
• How to authentically create big donor moments with prospecting and just talking about what you do
• Creating a yearly and monthly outreach plan to meet each of your short and long term goals
• Loving on yourself through the anxiety and fear of pitching and believing there’s a win on the other side

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

Resources:

• Purpose & Profit Club™ Group Coaching Program - waitlist
• Email Goldmine [Free Masterclass]
• Schedule a discovery call here.

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