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תוכן מסופק על ידי Query & Schultz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Query & Schultz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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אהבתי28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Query & Schultz Podcast
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תוכן מסופק על ידי Query & Schultz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Query & Schultz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A show about sports... mostly. A look at the Central Indiana sports scene (Colts, Pacers, Purdue, IU, Butler, racing, etc.), local Indianapolis issues, and the daily adventures of two very different people.
…
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1000 פרקים
סמן הכל כלא נצפה...
Manage series 1472871
תוכן מסופק על ידי Query & Schultz. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Query & Schultz או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
A show about sports... mostly. A look at the Central Indiana sports scene (Colts, Pacers, Purdue, IU, Butler, racing, etc.), local Indianapolis issues, and the daily adventures of two very different people.
…
continue reading
1000 פרקים
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Query & Schultz Podcast
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1 Episode 223 - 2.11.25: Coaching search for Indiana, Super Bowl LIX reax, latest on Pacers! 1:09:02
1:09:02
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אהבתי1:09:02![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys talk about another head coaching search in the works for the Hoosiers, react to a disappointing Super Bowl blowout, and discuss the latest involving the Pacers coming off their Western trip split. Greg Rakestraw fills in for a vacationing Schultz!
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Query & Schultz Podcast
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1 Episode 222 - 2.4.25: Why Myles Turner won't be traded, Fever going for it, Super Bowl LIX picks! 58:55
58:55
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אהבתי58:55![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys discuss their apprehension with the Myles Turner trade rumors, get into the Fever going all in on a championship run, and give their brief thoughts on a uninspiring Super Bowl LIX matchup.
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Query & Schultz Podcast
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1 Episode 221 - 1.28.25: End for Woodson (?), Chiefs' conspiracy theories, Drake Triumph returns! 1:07:07
1:07:07
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אהבתי1:07:07![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys get into the latest hellish week for IU basketball and if we've reached the point of no return on the Mike Woodson era, plus responding to pro-Chiefs referee conspiracies, appreciating Saquon Barkley, and Drake Triumph returns in time for the Royal Rumble in Indy!
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Query & Schultz Podcast
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1 Episode 220 - 1.21.25: Ohio State new kings, Colts nab a DC, surging Purdue/surviving IU! 1:10:01
1:10:01
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אהבתי1:10:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
We recap last night's College Football Playoff title game and what the result means for Ohio State, Notre Dame, and the Big Ten. Plus, what to expect from Lou Anarumo's defense in Indy, Purdue hitting its stride and IU staying alive, and Schultz's weird audiobook preferences.
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Query & Schultz Podcast
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1 Episode 219 - 1.14.25: Reacting to what Chris Ballard said, Mike Woodson's blowout problem, red-hot Pacers! 1:10:05
1:10:05
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אהבתי1:10:05![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys react to Chris Ballard's press conference comments and play keep/walk/who cares with the impending Colts' free agents. Also, Mike Woodson's continuing blow out problem at IU, don't let those Pacers get hot, and what is the proper context for the word "girth"?
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Query & Schultz Podcast
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1 Episode 218 - 1.7.25: Colts keeping Ballard and Steichen after disappointing year and post-holiday hoops! 1:05:04
1:05:04
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אהבתי1:05:04![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys react to Jim Irsay's decision to keep his braintrust intact for next season and how Colts' fans should take the news. Also, the Pacers climb over .500, some optimism about IU hoops, and the appropriate way to refer to using a snowblower.
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Query & Schultz Podcast
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1 Episode 217 - 12.31.24: Colts embarrassed by awful Giants, decision(s) time for Jim Irsay, Pacers' latest! 1:09:40
1:09:40
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אהבתי1:09:40![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
In the final show of 2024, the guys recap Sunday's season-ending debacle to the Giants and discuss the big decisions awaiting Jim Irsay this offseason. Also, the latest on the Pacers, who have gotten their season back on track, and Derek drops the ball big time while blaming it on the holidays.
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Query & Schultz Podcast
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1 Episode 216 - 12.17.24: Colts implode in Denver, what's next for Chris Ballard, a helpful Pacers reset! 1:00:01
1:00:01
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אהבתי1:00:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Derek is at an undisclosed location due to a stomach bug, but that doesn't prevent the guys from talking about the latest December Colts' playoff hopes implosion. Plus, what's the future for Chris Ballard, a hoops roundup (signs of life for the Pacers?), and TMI about Derek's illness.
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Query & Schultz Podcast
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1 Episode 215 - 12.10.24: IU vs. Notre Dame playoff thoughts, Colts face must-win in Denver, bad news Pacers 1:05:01
1:05:01
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אהבתי1:05:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys lead off with the epic, all-Indiana battle between IU and Notre Dame to begin the first ever 12-team College Football Playoff. Also, the Colts face a virtual must-win in Denver coming off the bye, why the Pacers aren't worth your time right now, and Jake shares his first Silent Night experience at Taylor University.…
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Query & Schultz Podcast
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1 Episode 214 - 12.3.24: Colts save season at Patriots, IU earns Bucket and playoff berth, holiday hoops! 1:04:53
1:04:53
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אהבתי1:04:53![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys discuss how Anthony Richardson came through in the clutch, even if the Colts were outplayed by a bad Patriots team, in their big win. Also, holiday hoops, a look at the College Football Playoff field (including IU) entering the final week, and the health benefits of "fart walks".
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Query & Schultz Podcast
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1 Episode 213 - 11.26.24: Lions trounce Colts, CFP questions, Black Friday memories! 1:05:01
1:05:01
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אהבתי1:05:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys react to the Colts limping out of the toughest stretch of their season at 5-7 after Sunday's one-sided defeat at the hands of the Lions. Also, a look at Indiana's chances and the College Football Playoff layout entering the final week of the regular season and Jake goes down memory lane when it comes to Derek's previous deal hunting on past Black Fridays.…
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Query & Schultz Podcast
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1 Episode 212 - 11.19.24: Anthony Richardson redemption, biggest IU game ever, hoops update! 1:05:01
1:05:01
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אהבתי1:05:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys jump right into Anthony Richardson's best game as a pro in his return to QB1 and what it could mean going forward. Plus, Indiana faces its biggest regular season football game in program history, Purdue passes their first post-Edey test on the hardcourt, and Jake gets his colon cleansed.
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Query & Schultz Podcast
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1 Episode 211 - 11.12.24: Colts on brink after Bills' loss, 10-0 IU football, Jake's unfortunate error! 1:04:52
1:04:52
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אהבתי1:04:52![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys discuss the Colts' season being on the brink after a blowout loss to the Bills and why Joe Flacco isn't the answer at QB, either now or in the future. Also, a look at IU's playoff positioning entering a massive game against Ohio State next week and Jake makes an unfortunate colonoscopy scheduling error.…
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Query & Schultz Podcast
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1 Episode 210 - 11.5.24: Flacco flops against Vikings, Colts in disarray, Pacers banged up, college hoops! 1:00:01
1:00:01
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The guys talk about the Colts' big decision at quarterback flopping in the first outing and where the franchise sits with the QB conundrum now. Also, the banged-up Pacers hang tough through a rough opening stretch, college hoops begins, and a recap of Swiftie mania in Indy (Pacers PA voice Shawn Sullivan sits in for Jake)!…
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Query & Schultz Podcast
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1 Episode 209 - 10.29.24: Colts fall to Texans, Anthony Richardson doubts, early Pacers' concerns? 1:05:01
1:05:01
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אהבתי1:05:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
The guys talk about the Colts falling to the Texans for the third straight time and get into all of the smoke around Anthony Richardson's tap out and "evaluation" from the coaching staff. Plus, the Pacers stumble out of the gates, reaction to the Fever deciding to make a big change, and Schultz shares his too revealing Halloween costume.…
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