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Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures
Manage episode 153879130 series 1105570
תוכן מסופק על ידי Quinn Byrne Coaching. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Quinn Byrne Coaching או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs.
In today’s podcast, Michael explains that it’s not enough to know about your product – you must understand your customers business. He provides two examples where the salesperson suceeds, not by talking about his product, but by asking about the customer’s use of that product. And he warns against highlighting newness and difference without recognising the positive aspects of the relationship the customer may have with their existing product.
Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
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