How AI will supercharge celebrity memorabilia

Radio National Breakfast — Separate stories podcast

Necro-branding is the practice of marketing products using the image of a deceased celebrity. It can help maintain the legacy and presence of these iconic figures long after their passing.

However, experts caution that the potential integration of AI in this industry could open up new marketing avenues while also raising significant ethical concerns.

• Guest: Professor Chris Baumann, Macquarie University Producer: Eddy Diamond