How to Escape the Production Trap and Build a $1B Expansion Empire w/ Rob Ellerman | Episode 84

Real Producers

There are two ways to maximize your income as a real estate agent. You can stay in production, hold onto the entire transaction and never experience the time freedom this business offers.

Or you can relinquish the transaction, get your time back and earn money through leverage and expansion.

For the short-sighted, option 1 works, but that’s how we end up with agents who are stuck selling real estate longer than they need to. The agents who give up money for more time have balance and a sustainable career trajectory in the business.

Rob Ellerman chose the second option, and grew his income through expansion teams instead of production, and today he’s closing in on $1 billion in volume. What drove him to build his business this way? Why is a slow market such a good time to double down on advertising?

How can team leaders provide value to their agents? In this episode, I’m joined by entrepreneur, expansion team leader and the first Real Producer cover in Kansas City, Rob Ellerman. He shares why he took a different path to growth, marketing strategies and the biggest mistake agents make.

The most money you can make on any given transaction is if you do the whole thing yourself. I’m willing to give money up in order to have more time. -Rob Ellerman

Things You’ll Learn In This Episode

• A Warren Buffett approach to expansion Typically when agents do expansion teams, they expand within the same brokerage brand. Why does Rob expand through different brands in different locations?
• Time to double down on advertising In a recession, most agents will back out of paying for billboard advertising. Why is this actually the best time to pay for it?
• The problem with growing through production The majority of real estate agents would pick a higher commission check over time freedom. Does this set them up for a trap later on?

Guest Bio

Rob Ellerman is a real estate leader, entrepreneur and owner of the Rob Ellerman Team with The ReeceNichols Company. With expansion teams in several cities, Rob’s Team earns over $800 million annually and is one of the fastest growing real estate teams in the country. The Rob Ellerman team is #1 in Kansas City for homes sold and #1 team in Missouri and Kansas. Follow @therobellermanteam on Instagram.

About Your Host

Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.

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