Bridging The Gap: Navigating The Digital Transformation Of Commerce With Lamees Butt

REALLY Know Your Customer

Lamees Butt joins Betsy and Tony on this episode to delve into the topics of digital transformation and the ever-evolving landscape of commerce.

She shares her insights on the challenges faced during her journey, including the importance of failing fast and adapting, which eventually led her to the corporate world. Now a key player at Zoovu, an AI commerce platform, she focuses on connecting businesses with their customers, making it easier to find products in the vast digital market. Through real-life examples with industry giants like Vodafone, Dyson, and Bosch, she illustrates the complexities of the B2C sector and the inevitable changes coming in B2B transactions.

Lamees sheds light on Zoovu's customer-centric approach, involving partnerships with top customers through Customer Advisory Boards, fostering a community where thought leadership and experiences are shared. This collaborative ecosystem of customers and partners is seen as pivotal to Zoovu's growth, proving that in the ever-changing world of digital commerce, strong partnerships and customer-centric strategies are the keys to success.

Tune in and hear more from Lamees, Betsy and Tony on this episode.