Cult/Tech Podcast with Scott Thielman of Product Creation Studio

Red Cup Agency

It's Cult/Tech - the medical technology edition. We're talking today with Scott Thielman of Product Creation Studio. (http://www.productcreationstudio.com) Scott works on projects in industrial design, firmware, electrical engineering, user experience, and product management. But today we are going to be zeroing in on one company as a use case. LumiThera has developed a medical device which uses non-invasive low-light therapy to treat vision-related diseases - like macular degeneration. In the United States alone, approximately 11 million people suffer from impaired vision, and numbers are expected to double by 2020. Scott talks about the product development process and who needs to be on a medtech startup's team in order for it to succeed. We also cover how the Lean Startup methodology applies to medtech startups and the role of design thinking. Lee Schneider is the interviewer. The podcast is produced by Red Cup Agency.