418: A CMO Guide to Moving Up Market

Renegade Marketers Unite

What does it take to move up market and start targeting the enterprise market? In this episode, host Drew Neisser is joined by Allyson Havener (SVP of Marketing at TrustRadius), Sheri Chin (CMO of Galileo Financial Technologies), and Jakki Geiger (most recently CMO of Hazelcast) to discuss how to navigate the strategic shift.

From aligning sales and marketing teams to crafting tailored messaging, these marketing leaders share real-world experiences on what works—and what doesn’t—when moving up market.

Key Discussion Points:

• How to identify when it’s time to move up market.
• The internal shifts needed to target enterprise customers successfully.
• Leveraging account-based marketing and targeted content for larger deals.
• The importance of partnerships in breaking into the enterprise market.
• How to balance retaining SMB customers while scaling to serve enterprise clients.

Tune in to hear real-world strategies for taking your business to the next level by moving up market.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/