You don’t have to run a sale for Black Friday (or ever)

Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

In the world of retail, we’re taught that running a sale is always a good idea - because more transactions = more money = good. But is that really true? And do we have to run promotions at the holidays or any other time?

Here’s what I think: promotions are a tool, not a necessity.

Tune in to this episode for:

• A permission slip to have a sale-free holiday season
• Advice on how to make sure your promotional strategy serves you
• My take on why you need to know your margins before you have a sale

And hey, at the end of the day we want what’s best for you & your business. Whether that means #BlackFridayForever or #NoSaleNovember, you get to choose.
🕸 feelgoodretail.com

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