How Nick Shackleford Manages Capital Efficiency, Growth, and $50M+/Year Media Buy Bottlenecks

Rich Ad Poor Ad

GUEST BIO:

Specializing in paid social, performance creative, and digital education, Nick Shackleford’s overflowing co-founderships include structuredsocial.com, Geek Out Education, KEEPARE. Shortly after attending UC Berkley and then graduating from Saint Louis University with a BA in Communication Strategy & Media Studies, he joined the LA Galaxy professional soccer team where he blocked goals for two years before re-entering the marketing world as a Global Social Coordinator for Resolution Media. He went on to serve as Senior Digital Strategist for Agency Y, helped introduce fidget spinners to the US with his Figetly company, then joined Common Thread Collective as a Senior Digital Strategist and later as Director of Paid Strategy. From there, he went on his co-founding spree of three companies which he is involved in today,

TAKEAWAYS

The tried, tested, and proven effective hacks that can keep ads from dying out.

How UTM tags on FaceBook can transport you to performance tracking heaven.

What the tell-tale signs are that you need to have “the talk” about ad spend with your client.

Ways to soften the blow of “big number” invoices for clients you don’t want to lose.

What three data-driven questions everyone at your agency -- from media buyers to creatives -- needs to be able to answer at all times.

RESOURCES/CONTACT:

(Structured Social Website)

(Geeok Out Website)

(Nick Shackelford Linkedin)

TRANSCRIPT

Speaker 1 (00:01):

On this episode of the rich dad, poor ad podcast, we have an awesome guest, Nick Shackleford, he's responsible for shoe spending roughly 55 million right now who may break a hundred million during Q4 and ads. We dive into some awesome kind of main areas of focus on the growth side of things. With specific clients on their side, we dive into their framework and templates of building awesome, creative, that converts, and kind of how to be more efficient on the capital side of things while controlling, you know, payments for their clients that are some big seven figures, but make sure as soon as this one, there's going to be a ton. You don't want to miss out, buckle up, get ready. The juicy one.

Speaker 2 (00:38):

Yeah. I wish we were able to do a little, the screenshot I'd have it up right now. So I'm going to count. We'll review across the 125 accounts we've had to date. And from January to September 17th, I would say we're about seven months, eight months and nine months in

Speaker 3 (01:01):

You're listening to the rich add poor ed podcast, where we break down the financial principles that rich advertisers are deploying today to turn advertising into profit and get tons of traffic to their websites without killing their cash. These advertisers agencies, affiliates brands are responsible for managing over a billion dollars a year in ad spend. You'll hear about what's working for them today. They're rich ads and we'll roast their Epic failures and crappy ads on the internet with core ads. Let's get into it. Welcome back to another episode of the rich ed. Poor ed podcast is your hosts, Zach Johnson. I'm with the one and only D C Dylan Carpenter. How are you doing today, Dylan? Good, man.

Speaker 1 (01:38):

Y'all better buckle up because we got a super bad-ass guest today and she has and be juicy. You're like,

Speaker 3 (01:45):

I am a little schoolgirl about today's good. Um, man. Yeah. You you've been chatting about this guest for like a month now. You're like, Hey wait, wait, when do you think we can get them on? I love it. All right. So gosh. Yeah, today's guest is he's, uh, he's not the co-founder of one or two, but three companies runs a structured agency which should performance, uh, media agency. I don't even know how much this guy manages in ads, but it's gotta be upwards a figure. So we're going to dive into it. He's also the co-founder of geek out education. I'd say this is probably like the highest level mastermind and a group of media buyers that you can hang out with. And they really are bridging the gap in, in community from like just black affiliates that are really jumping over into like full-blown e-com, you know, working and, and really, uh, really diving into win-win relationships with, with clients. So it's a really interesting niche that they put together their on, on geek-out. And now most recently the co-founder with constant creative double Ks, which is fancy some fancy footwork there on the, on the, on the branding side. So we're gonna, we're going to get into it, man. Sh sh should we bring him on the show down? What do you think? Should we just, it's been real. Let's go ahead and get this guy on here, man. Nick, Nick shack. How you doing, man?

Speaker 4 (03:11):

I'm very, very well. This, I was wondering how this introduction was going to go, but I'm very, very thankful to be honest. I know we've all been in the same service for quite a while and it just took us a matter of time to get together. The COVID has been good, bad, stressful, not Sargent for a lot of people. And I'm finally able to make the time to find the right people to connect with. And so very, very thankful to be here today. And you did kind of give a great intro. There's a lot of things going on, but at its core, I think the easiest takeaway to say is paid media growth. Like we are in this bad boy. And, and I, I hate to characterize myself as just a media buyer because that's, it's always much more than that as us as business owners. That's where I'm most happy. Like if I'm in an ad account and I have no calls that day, like I'm absolutely for lack of a better term, I'm geeking. Like I'm absolutely.

Speaker 3 (04:00):

So I did give us, give us some, give us some stats on, uh, on the agency side structured agency, you know, like how much media do you guys touch a year month right now that, that, uh, you're either managing or influencing in some shape form or another capacity for your clients?

Speaker 4 (04:18):

Yeah, I wish we were able to do a little bit. Screen-share I'd have it up r...