#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story

Riding Tandem

Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic. In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs.

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Unpacking this episode min by min:

00:00 From Polishing Rocks to Boutique Owner

03:00 The Evolution of Unique Boutique

06:00 Navigating Challenges in Business

08:56 Building Community and Support

11:57 The Journey to a Physical Storefront

15:04 Lessons from MLMs and Retail

18:12 Finding Your Niche in Fashion

21:00 The Importance of Slow Growth

23:57 Market Insights and Inventory Management

27:09 Balancing Life and Business

30:11 Future Aspirations and Goals

46:05 Life on the Farm: Balancing Family and Work

50:16 Navigating a Full Schedule: A Day in the Life

53:22 Building a Community: The Boutique Experience

58:16 Flexibility in Business: Adapting to Customer Needs

01:03:01 Overcoming Challenges: Lessons from Adversity

01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour

01:20:15 The Importance of Authenticity: Staying True to Yourself

01:27:03 Looking Ahead: Future Aspirations and Growth

Related Episodes:

#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective

#2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience

#13 Uncharted adventures: Neal Eilers' journey to opening a storefront

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Vivian Kvam:

• LinkedIn - https://www.linkedin.com/in/viviankvam/
• Email Vivian - [e-mail]

Jayme Busch:

• Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBT
• Website - www.shopubiowa.com

Tandem Works Team:

• Facebook - https://www.facebook.com/TandemWorksTeam
• Instagram - https://www.instagram.com/thetandemworks/
• Email the team: [e-mail]

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: [e-mail]