התחל במצב לא מקוון עם האפליקציה Player FM !
Episode #107: Dave McCaughan - Asia-Based Brand Strategist, Former Librarian, Bibliosexual
Manage episode 402649839 series 2992593
Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others.
Dave shares his journey from children’s storyteller to advertising and from librarian to strategic planning leader in Australia, Japan, Hong Kong and Thailand. With characteristic wit, Dave describes the groundbreaking work he led along the way and contrasts key findings with insights, the US with Asia, The Beatles with Taylor Swift, and generations with life stages.
And would you believe that AC/DC played at Dave’s high school back in the day?
126 פרקים
Manage episode 402649839 series 2992593
Dave McCaughan has long been a leading light on all things brand strategy, research and insights in Asia, having spent nearly 30 years in strategic planning and executive roles at McCann Worldwide all over the region. He has also long given his time back to the research industry through associations like ESOMAR and Greenbook among others.
Dave shares his journey from children’s storyteller to advertising and from librarian to strategic planning leader in Australia, Japan, Hong Kong and Thailand. With characteristic wit, Dave describes the groundbreaking work he led along the way and contrasts key findings with insights, the US with Asia, The Beatles with Taylor Swift, and generations with life stages.
And would you believe that AC/DC played at Dave’s high school back in the day?
126 פרקים
כל הפרקים
×ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.