The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode

Rockstar CMO FM

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall.

In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys.

Enjoy!

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The people:

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• Ian Truscott on LinkedIn and Threads
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• Jeff Clark on LinkedIn
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• Robert Rose on LinkedIn and Threads
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Mentioned in this week’s episode:

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• Robert’s firm: The Content Advisory
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• Robert’s book website: Content Marketing Strategy
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• Robert’s “Rose Colored Glasses” column for CMI.
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Rockstar CMO:

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• Rockstar CMO on the web, Twitter, and LinkedIn
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• Previous episodes and all show notes: Rockstar CMO FM
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Track List:

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• Piano Music is by Johnny Easton, shared under a Creative Commons license
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• We’ll be right back by Stienski & Mass Media – on YouTube
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• Do I Do by Stevie Wonder - on YouTube
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Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

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