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תוכן מסופק על ידי Brandt Handley. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandt Handley או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Summer Craig, President & CEO, Craig Group

44:27
 
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Manage episode 455974117 series 3354298
תוכן מסופק על ידי Brandt Handley. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandt Handley או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Summer Craig, the President & CEO of Craig Group, is a seasoned digital marketer with a background driving ROI-focused strategies for multi-million dollar companies.

From starting her career at Austin-based ad agency GSD&M working on Mastercard, Walmart, and Southwest Airlines to navigating the corporate communications complexities of mergers and buyouts in the telecom industry at SBCGlobal-Cingular-AT&T, Summer rapidly rose through the ranks and her analytical prowess became a hallmark of her career. This skillset, combined with her expertise in media buying and selling, positioned her as a standout in the early advertising landscape.

Charging into the digital realm, Summer played a pivotal role at AOL, contributing to the adoption of innovative Martech and pioneering programmatic advertising. That experience was a stepping stone to Summer’s tenure at HomeAway.com (later VRBO), where the company completed a successful IPO and delved into the world of venture capital, and her entrepreneurial flame was lit.

She moved back to Houston and soon became a regional client rep with New York-based Publicis ZenithOptimedia overseeing Gulf States Toyota, where she learned the intricacies of operating one of the world's largest privately held businesses under a major brand. Summer transitioned into an in-house leadership role where she was responsible for showing marketing effectiveness to the board, dealer council, and executive stakeholder groups.

In 2019, Summer founded Craig Group, a company rooted in data-first sales and marketing, leveraging her extensive wisdom and expertise built over the course of 20 years to create impactful results for clients.

Beyond building a large team across four states, Summer's most impressive personal accomplishments include summiting Mount Kilimanjaro and Mount Rainier as a proud mom of three. Her out-of-the-office passions — ranging from mountain climbing and camping to competitive sports and giving time to causes she believes in — reveal an authentic commitment to pushing boundaries and pursuing hard goals.

For decision-makers at private equity-backed businesses and independent family-owned companies, Summer Craig is a valuable and dynamic partner, combining a wealth of experience with a relentless focus on delivering tangible value.

  continue reading

349 פרקים

Artwork
iconשתפו
 
Manage episode 455974117 series 3354298
תוכן מסופק על ידי Brandt Handley. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Brandt Handley או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Summer Craig, the President & CEO of Craig Group, is a seasoned digital marketer with a background driving ROI-focused strategies for multi-million dollar companies.

From starting her career at Austin-based ad agency GSD&M working on Mastercard, Walmart, and Southwest Airlines to navigating the corporate communications complexities of mergers and buyouts in the telecom industry at SBCGlobal-Cingular-AT&T, Summer rapidly rose through the ranks and her analytical prowess became a hallmark of her career. This skillset, combined with her expertise in media buying and selling, positioned her as a standout in the early advertising landscape.

Charging into the digital realm, Summer played a pivotal role at AOL, contributing to the adoption of innovative Martech and pioneering programmatic advertising. That experience was a stepping stone to Summer’s tenure at HomeAway.com (later VRBO), where the company completed a successful IPO and delved into the world of venture capital, and her entrepreneurial flame was lit.

She moved back to Houston and soon became a regional client rep with New York-based Publicis ZenithOptimedia overseeing Gulf States Toyota, where she learned the intricacies of operating one of the world's largest privately held businesses under a major brand. Summer transitioned into an in-house leadership role where she was responsible for showing marketing effectiveness to the board, dealer council, and executive stakeholder groups.

In 2019, Summer founded Craig Group, a company rooted in data-first sales and marketing, leveraging her extensive wisdom and expertise built over the course of 20 years to create impactful results for clients.

Beyond building a large team across four states, Summer's most impressive personal accomplishments include summiting Mount Kilimanjaro and Mount Rainier as a proud mom of three. Her out-of-the-office passions — ranging from mountain climbing and camping to competitive sports and giving time to causes she believes in — reveal an authentic commitment to pushing boundaries and pursuing hard goals.

For decision-makers at private equity-backed businesses and independent family-owned companies, Summer Craig is a valuable and dynamic partner, combining a wealth of experience with a relentless focus on delivering tangible value.

  continue reading

349 פרקים

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