Ep 13 - Harnessing the Power of Community and a Pivot from Services to SaaS with the CEO of Chaordix
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Terry Sydoryk is the CEO of Chaordix, a SaaS that helps brands to build communities with their end users. This sounds quotidian at a surface level, but it's remarkably impactful.
Effective growth and nurturing of a community can drive product innovation, enable feedback for consumer / CPG brands where it's hard to generate contact with end users and makes it possible to be closer to employees as well. B2B brands also can generate tremendous value from communities of users.
This episode is a great thought starter for product and brand managers who are looking for ideas on how to engage more deeply with end users. I also made a call for social media strategists to take a deeper look at communities as an extension of their SoMe plans.
Our conversation is also interesting in that this firm was originally a "consultant with kit" before Terry joined. In order to scale up, they realized that the crowdsourcing opportunity had a wider applicability than they could implement as a service and achieve growth ambition. And so, a SaaS was born.
This idea of a services firm leveraging a homegrown technology to transform to a SaaS model isn't new, but it remains a difficult transition to make. Terry offers valuable insights on how he helped make it happen.
You're really getting two episodes in one here!
Love to hear your feedback on this one.
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