How Leadfeeder Leads with Webinars and Account-Based Marketing On LinkedIn

SaaS Breakthrough

תוכן מסופק על ידי Demio and Ashley Levesque. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Demio and Ashley Levesque או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

3y ago 45:14

MP3•בית הפרקים

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on April 23, 2023 08:07 (1y ago). Last successful fetch was on June 30, 2022 17:45 (2y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Meet Andy Culligan, CMO at Leadfeeder - a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS with revenue acceleration in B2B marketing.

In this episode, you'll hear about Leadfeeder's journey to build a unique product in the European SaaS space and the 2020 changes that opened up a brand new marketing avenue for them in webinars. You'll learn about thought leadership events and how to find the best partners to run them, and simple LinkedIn ABM methods to implement today. And finally, you'll learn why agility and speed may be the most important qualities you can have in marketing. Enjoy!

Notes:

- 04:00 Providing Sales And Marketing Intelligence To Businesses

- 08:20 LinkedIn Outbound Reach Outs That Work

- 13:20 Leveraging The Sale Of A Piece Of The Company For Funding

- 15:00 Seeing Success With Webinars From The First Moment

- 20:14 Running Thought Leadership Events That People Want To Attend

- 21:30 How To Reach Out To Close Event Partners

- 24:00 Using LinkedIn For Account-Based Marketing

- 28:00 Increasing The Average Revenue Per User And Enterprise Plans

- 32:15 Recognizing Fast When Things Don't Work Out

- 34:50 Lightning Questions

175 פרקים