How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement

SaaS Breakthrough

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Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.

In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!
Notes:

02:15 Creating Visually Engaging Sales Proposals that Stand Out and Win More Business

03:30 Deciding To Run a Survey of 100+ Software Buyers

05:45 Using the Survey's Results for Marketing and Sales Enablement

06:55 The Full Process of Executing a Survey

08:55 Results: New Benchmarks and Surprising Insights

10:40 Buyer Enablement: Merging of Self-Serve and Sales-Led Processes

12:25 Sharing the Results and Showcasing the Product Simultaneously

16:00 How To Produce Real Insights Successfully vs. Commoditized Data

20:10 Survey Validation: The Opportunity and the Process

22:55 Leadership: Finding the Right Balance Between Rigor and Speed

24:15 Lightning Questions

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