Future-Proof Your Business With Partner Ecosystems

SaaS Connect - SaaS Partnerships & SaaS Leaders

On this episode, Bryn Jones, Co-Founder and CEO, and Tyler Calder, CMO, both at PartnerStack, discuss future-proofing your business with partner ecosystems.

Businesses no longer need salespeople to sell their products. And that, to a large extent, is what this conversation is about.

The following points are covered:

• Why partner ecosystems are important, and why businesses should put serious investment into them.
• The very tangible results when companies invest in this area properly.
• Know who you are building for in order to increase engagement.
• Why centralizing partnerships is advantageous.
• What to expect in terms of a timeframe for return.
• Starting with an inbound strategy is the best way to go to market. Outbound is successful only when you know exactly who to target.
• 20-25% of people that you recruit will be successful, however, don’t expect to magically generate 30-40% incremental revenue. There's a deliberate investment required in partner programs, the same as if you were building a sales team.

Resources mentioned:

• Nassim Taleb’s, “Antifragile: Things That Gain from Disorder”

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