Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)

SaaS Marketing Bites from Powered By Search

Many B2B SAS companies that have broad feature sets position themselves as all in one solutions for their customers. No on the surface, this might seem like the right approach because there are many acute problems that you can solve for customers. But more often than not. All in one positioning hinders rather than benefits the appeal of your product.

• Accompanying blogpost: Why B2B SaaS Companies Should Avoid All-in-One Positioning (And What You Can Do Instead)
• SaaS Positioning Canvas explainer blog

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.

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