166. Overcoming Podcast Fade: Strategies for B2B Content Creation

Sales Culture with Joe Lemon

Player FM - Internet Radio Done Right

הוסף לפני seven שנים

תוכן מסופק על ידי Joe Lemon. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Joe Lemon או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

1
All About Change

בטל רישום

לפני 12 ימיםלפני 12d ago

בטל רישום

חודשי+

How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

לפני שנה 2:02

M4A•בית הפרקים

Learn more - ShapingCultureMedia.com

Connect on Social

Recovery Lab Show YouTube: https://recoverylabshow.com/

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/

→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast - TheJoeLemonShow.com

Podcast

231 פרקים

#Joe Lemon #I Share #Business

166. Overcoming Podcast Fade: Strategies for B2B Content Creation

Sales Culture with Joe Lemon

published לפני שנה

שתפו

M4A•בית הפרקים

Learn more - ShapingCultureMedia.com

Connect on Social

Recovery Lab Show YouTube: https://recoverylabshow.com/

Linkedin: https://www.linkedin.com/in/joealexlemon/

IG: https://www.instagram.com/joealexlemon/

→ Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show

↳ Be the first to see (all of) my posts and stay connected.

↳ Listen to the podcast - TheJoeLemonShow.com

Podcast

231 פרקים

#Joe Lemon #I Share #Business

כל הפרקים

1
177. 2025 Podcast Renaissance 9:46

לפני 17 weeks9:46

9:46

How Podcasting Transforms Listeners into High-Quality Leads! Discover how your podcast can become an extraordinary lead generation tool, working around the clock to nurture high-quality leads. In this comprehensive video, explore the undervalued strategy of podcast guesting and its tremendous impact on generating and following up with business leads. Learn from successful examples like Trump and Kamala Harris and understand the key aspects of integrating podcasts into your sales process effectively. Dive into actionable insights on creating meaningful content, targeting the right audience, leveraging user-generated content, and starting a BizDev show. Transform your approach to media consumption and lead nurturing with these expert tips for your service-based business. Get ready to make 2025 the year you harness the power of podcasting to push your mission forward. 00:00 Unlocking the Power of Podcasting for Lead Generation 01:08 Leveraging Podcast Guesting for Maximum Exposure 01:58 Integrating Podcasts into Your Sales Process 03:30 Overcoming Podcasting Challenges 05:14 Creating Engaging Content and Building Authority 06:57 The BizDev Show: A Game Changer for B2B 08:52 Taking Action: Start Your Podcast Journey Today…

1
176. 5x Sales Growth with the Category Evangelist Method - MedTech Sundays 50:43

לפני 35 weeks50:43

50:43

176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strategy. Introduction to the Sales Culture Podcast Introduction to the Category Evangelist Method Discussion on Key Opinion Leaders Gathering and Using Patient Testimonials Role and Strategy of a Category Evangelist Omnichannel Approach and Effective Sales Tactics…

1
175. Medical Device Sales Reps: Becoming Revolutionary 2:31

לפני 45 weeks2:31

2:31

MedTechSundays.com Connect with Joe Lemon Show Linkedin: ⁠https://www.linkedin.com/in/joealexlemon/⁠ IG: ⁠https://www.instagram.com/joealexlemon/⁠ Youtube.com/@MedTechSundays It's time we stop being so reactive. Medical device sales reps, it's time to get out of the lane of waiting for our ideal clients or hospitals to reach out with POs. It's time to step up and start becoming revolutionary, challenging people to think differently, and making a significant impact in healthcare. Reframe your career and the impact you can bring to this space, even without medical training. Overcome the naysayers who believe you need a medical degree to make a difference. Address the fear of overselling. If you believe in your product, be fearless and step up. Compliance issues? There are ways to navigate them while still curating valuable content and building peer-to-peer learning communities. Don't let the overcrowded market deter you. Your unique style and perspective matter. People need to hear from you, even if they've heard similar messages before. Stop making excuses and be a revolutionary, not a reactive rep waiting for orders to come through. Join us in the next episode as we dive deeper into overcoming these real objections. Learn from someone who's been in the trenches, speaking from experience, and striving to make a difference in healthcare. We need more people like you creating content around your solutions to help improve patient outcomes. Connect with Joe Lemon Show Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ JoeLemonDotCo YouTube:…

1
174.Why the Best Salespeople are Also the Best Micro Marketers 9:33

לפני 49 weeks9:33

9:33

Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills . This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor . Main Themes: The intersection of sales and marketing skills. Importance of micro-marketing for salespeople. Strategies for effective positioning and presentation. Sales as a Contact Sport : The more individuals salespeople reach, the higher their chances of closing deals. Micro-Marketing Expertise : Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media. Importance of Positioning and Presentation : Greg Todd discusses how many sales fail not because of the product but due to poor positioning and presentation. Positioning involves a deep understanding of the industry, the organization, and the individual client. Role of Awareness : Being a trusted advisor by understanding industry dynamics and client needs. The significance of positioning oneself as a reliable source of industry knowledge. Curating Content and Building Authority : Leveraging content curation to build authority and trust. Importance of networking with thought leaders and hosting industry events. The rise of information commoditization and the ongoing value of trusted sources. Sales and Marketing Synergy : The mutual enhancement of skills between sales and marketing professionals. The trend of marketers gaining a deeper understanding of sales processes. Clip with Greg Todd : Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning. Advice for Sales Professionals : Start building a robust database of sales content. Focus on soft engagement and relationship building, especially during slower business periods like summer. Key Points:Episode Highlights:Closing Thoughts:…

1
173. The Creator Economy for Salespeople: Rise of the Category Evangelist 4:55

לפני 51 weeks4:55

4:55

Struggling to hit quotas with cold calls and low email open rates? This episode of the Sales Culture Podcast reveals a game-changing approach for B2B salespeople. Traditional advertising is broken! Learn how creators are getting robbed by platforms and discover a better way to monetize your expertise. Host Joe Lemon explains the concept of the "Category Evangelist" and how salespeople can leverage content marketing (podcasts, YouTube, etc.) to build relationships, attract leads, and close deals. This episode is packed with insights for: Salespeople looking for new sales strategies Entrepreneurs and side hustlers in sales or marketing Anyone who wants to build a personal brand and influence in their industry…

1
172. The Fatal Mistake Salespeople Make in MedTech (Especially Early in Careers) 8:45

לפני 1 year8:45

8:45

How to Avoid the Biggest Sales Mistake in Med Tech (and Most Industries) The Fatal Mistake Salespeople Make in healthcare sales is not having a strong "why" is crucial for success. Joe Lemon, host of the Sales Culture Podcast, dives deep into salespeople's fatal mistakes, especially those new to the MedTech space. In this episode, you'll learn: The one thing most salespeople miss that costs them dearly Why being "sold" on yourself is the secret weapon of top salespeople A robust 3-step process to build unshakeable confidence in your product or service Even if you're not in sales, this episode is packed with valuable insights on building a strong personal narrative and achieving success in any field! Are you new to MedTech sales? Joe also discusses the exciting opportunities in this growing industry and why you might not need the traditional qualifications you think. Love the Sales Culture Podcast? Like and subscribe for more sales tips and interviews with industry leaders! Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ TikTok: https://vm.tiktok.com/ZMdF9f7hg/ Podcast → Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co…

1
171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination 25:24

לפני 1 year25:24

25:24

Tap into: SalesCulture.co -- How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world? In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry. With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge. The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world. 00:00:00 Sales Culture: Medtech Startup Strategy 00:00:59 Alpha Sophia's Founder on The Pod 00:01:27 How to Leverage Sales Data in Medtech? 00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales? 00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow? 00:08:00 How to Leverage Social Media for Medical Marketing? 00:12:39 MEDTech Startup Social Media Growth 00:14:23 How To Build a Healthcare Sales Platform with LinkedIn? 00:21:45 What's Next for AlphaSophia? 00:22:57 AI in the Medtech World Connect with Paul-Lukas Hoffschmidt on LinkedIn https://www.linkedin.com/in/hoffschmidt/overlay/about-this-profile/ → Let’s Connect + hit the icon on my profile + tap into the show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co Linkedin: [https://www.linkedin.com/in/joealexlemon/](https://www.linkedin.com/in/joealexlemon/) IG: [https://www.instagram.com/joealexlemon/](https://www.instagram.com/joealexlemon/) TikTok: [https://vm.tiktok.com/ZMdF9f7hg/](https://vm.tiktok.com/ZMdF9f7hg/)…

1
170. Biz Dev Show: Leveraging Influencer Marketing, Social Media, and Targeted Outreach for Small Business Growth 9:25

לפני 1 year9:25

9:25

Sponsor: Workshop.PodcastGrowthPartners.com Connect on Linkedin: https://www.linkedin.com/in/joealexlemon Listen Now: SalesCulture.co How do you improve your business development strategies in 2024? In this podcast episode, Joe Lemon discusses business development strategies for small businesses and agencies in 2024. Minor tweaks to existing playbooks, such as influencer marketing and social media engagement, to improve lead generation. Traditional strategies, including micro-influencer collaborations combined with targeted outbound efforts and consistent social media presence,, which will be a a big part of how SMBs win in 2024. → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co…

1
169. #AVideoEveryDayUntilIGetHired 4:38

לפני 1 year4:38

4:38

The Most Effective Job Search Strategy You Haven't Tried Yet Connect with Juan Young Linkedin: https://www.linkedin.com/in/juan-young-b10712117/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/

1
168. Real Influence: Transforming B2B Sales into Industry Leaders 7:25

לפני 1 year7:25

7:25

Connect on LI: https://www.linkedin.com/in/joealexlemon/ In this episode Joe Lemon explores the evolution of the B2B sales professionals to become industry influencers. He differentiates between content creators and influencers, underscoring the latter's role as trusted authorities. Connect with Joe on Linkedin and keep the the conversation on the evolving landscape of B2B sales.…

1
167. Rise of the Rogue Rep: Uncovering Six-Figure Side-Hustles in Healthcare 9:56

לפני 1 year9:56

9:56

Listen Now: Press Play Connect on Linkedin: https://www.linkedin.com/in/joealexlemon/ 🤔 How can industry experts leverage their knowledge to create lucrative opportunities in the healthcare space? In this episode of the Sales Culture podcast, Joe Lemon highlights the lucrative opportunities for those with healthcare expertise to establish side hustles as independent reps. The host illustrates how these individuals add value to healthcare providers and manufacturers by sharing success stories. The discussion also covers the challenges medtech companies face, such as regulatory constraints, and how independent reps can help overcome these by providing education and marketing support. Opportunities for Independent Sales Reps (00:00:00) Discussion on leveraging industry knowledge for lucrative side hustles in the medical device industry. Elevating Sales and Marketing Performance (00:01:27) Insights on building grassroots skills, profitable side hustles, and selling products effectively. Challenges Faced by MedTech Companies (00:02:20) MedTech companies facing commoditization, struggles to differentiate, and the need for value addition. Role of Independent Medical Sales Reps (00:04:10) Examples of independent reps adding value through education, marketing, and filling gaps in the healthcare provider space. Future Opportunities for Independent Sales Providers (00:07:09) Exploration of the potential B2C play in the medtech industry and the opportunities for independent sales providers. Becoming an Independent Sales Provider (00:09:12) Discussion on the potential for a six-figure side hustle as an independent sales provider in the medtech industry.…

1
166. Overcoming Podcast Fade: Strategies for B2B Content Creation 2:02

לפני 1 year2:02

2:02

Learn more - ShapingCultureMedia.com Connect on Social Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Podcast…

1
165. Masterclass on Building Meaningful Connections with Podcasting 4:39

לפני 1 year4:39

4:39

How does podcasting help you connect with key accounts? In this podcast episode, Joe Lemon discusses the benefits of podcasting as a networking tool, particularly for connecting with key accounts and influential individuals in large companies. They share their experience of using podcast interviews to build relationships, emphasizing the importance of depth in conversations. The speaker also highlights the value of sending handwritten cards as a gesture of gratitude. The episode concludes with a mention of Ken Trumka's upcoming appearance on the Shaping Culture Podcast and a recommendation for his Clarity Advisors Podcast. Timestamp Podcasting: A Guaranteed Way to Connect with Key Accounts (00:00:00) The speaker discusses the power of podcasting for building relationships and connecting with key accounts. Bringing Influencers on Your Podcast to Connect with Large Companies (00:00:52) The speaker shares their experience of bringing influential people from large companies onto their podcast to connect with top influencers in those companies. Building Quality Relationships through Depth and Handwritten Cards (00:02:32) The speaker emphasizes the importance of depth in building quality relationships and the value of handwritten cards to show appreciation and build connections.…

1
164. Power of OPP (Other People's Podcast) 15:15

לפני 1 year15:15

15:15

Building an Army Word-of-Mouth Referrals with Podcast-Guesting Listen to the full episode 136 with Iggy Fanlo on Joe Lemon Show: https://www.thejoelemonshow.com/136 In this podcast episode, host Joe Lemon converses with Iggy Fanlo, CEO and founder of Cloud Med Spa. They discuss the company's go-to-market strategy, which heavily relies on podcast guesting for exposure and attracting healthcare providers. Fanlo shares his experiences on prominent aesthetic podcasts, which led to inquiries about franchising and accelerated the launch of Cloud Med Spa. Like Amazon, the platform provides software, services, and procurement services to healthcare providers. Fanlo emphasizes the importance of hard work and dedication for success and highlights the positive impact of Cloud Med Spa on healthcare providers' lives. ### **Connect with Joe Lemon** Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Let's Connect with Joe Lemon InstaGram : https://www.instagram.com/joealexlemon/ Linkedin : https://www.linkedin.com/in/joealexlemon/ Don’t miss an episode of the Recovery Lab Show on YouTube: https://bit.ly/453fAjo…

1
163. ReShaping Healthcare: Rental-Based Models for Vet Rehab Clinics 5:29

לפני 1 year5:29

5:29

Here's a clip from FreshThoughtFriday on the Joe Lemon Show with Iggy Fanlo. We discussed the transformative potential of GLP-1 drugs in healthcare and their impact on various industries. Towards the end Iggy shares an idea for an AirBnB model for vet rehab practitioners. Listen to the full episode on the Joe Lemon Show: https://www.thejoelemonshow.com/136 Connect with Iggy Linkedin: https://www.linkedin.com/in/iggyfanlo/ Website: https://cloudmedspas.com/ Email: sales@cloudmedspas.com Text: 415.613.2640 Connect with Joe Lemon Recovery Lab Show YouTube: https://recoverylabshow.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Resources: YouTube: https://youtu.be/mw3QG2xeuHI…

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.

תקשיבו ל-500+ נושאים

דומה לSales Culture with Joe Lemon

פודקאסטים ששווה להאזין

Sales Culture with Joe Lemon « » 166. Overcoming Podcast Fade: Strategies for B2B Content Creation

166. Overcoming Podcast Fade: Strategies for B2B Content Creation

פודקאסטים ששווה להאזין

ברוכים הבאים אל Player FM!

דומה לSales Culture with Joe Lemon

מדריך עזר מהיר

Sales Culture with Joe Lemon « »
166. Overcoming Podcast Fade: Strategies for B2B Content Creation