Ep 07: Navigating the Sales Leadership Journey with James Guy

Sales Leader Secrets

We are exploring the highs and lows of sales leadership in this episode of Sales Leader Secrets. Amanda Downs welcomes James Guy, the Group Commercial Director for New England Seafood, who shares his remarkable transition from archaeology to leading some of the UK's most prominent brands. James shares his unique insights, hard-earned lessons, and transformative strategies that have propelled him to the forefront of the sales industry. Whether you're steering a sales team or aspiring to new heights in your career, listen to gain insight from James’s sales leadership journey.

Here are the Highlights:

01:15 From management and cross-functional roles.

04:01 Cohesion, strategy, structures and processes.

12:54 Managing major supply-demand challenges through teamwork.

15:32 Prioritising consumer engagement.

18:34 Developing a commercial academy enhances teamwork and engagement.

23:02 Life is a continuous learning and evolving journey.

27:35 Know yourself deeply, dream big and understand others.

Join us each month between September and January for the Uspire webinar series “Build Your Commercial Leadership” and get valuable leadership frameworks and techniques to help you lead your team to sustainable revenue growth. Register here https://theuspiregroup.com/uspire-events/uspire-discover-build-your-commercial-leadership/

About Amanda Downs

Amanda Downs is Uspire's Director of Commercial Leadership and a commercial training and coaching expert. She has worked extensively in Europe, EMEA, the US, and Asia and is an accredited Insights Discovery practitioner. She also leads Uspire's commercial leadership proposition.

She produces the popular Sales Growth Expert blog and is currently writing her first sales leadership book.

Connect with Amanda:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/in/amandadowns2/

About The Uspire Partnership

Uspire challenge, energise and upskill leaders to set the stage for business transformation and commercial success. Members of the Uspire team are all industry professionals and have first-hand experience of the commercial challenges you face. We develop leadership skills and commercial capabilities; delivering profitable growth and a sustainable legacy of change.

Connect with Uspire:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/company/uspire-ltd/

About James Guy:

James joined NESI in 2022, bringing over 17 years of extensive experience in FMCG. With a background in commercial and marketing roles across retail, online, food service, and horeca channels, he has a profound understanding of consumer dynamics.

Focused on consumer-centric strategies, James is dedicated to leading and developing high-performing teams. He is passionate about fostering engagement throughout the organisation to drive optimal outcomes for NESI, our customer partners, and our teams.

He holds an MBA from Alliance Business School, further enriching his strategic capabilities and leadership acumen.

Connect with James: https://www.linkedin.com/in/james-guy-34739325/

Produced by winteraudio.co.uk