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תוכן מסופק על ידי Salman Farsi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Salman Farsi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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#17 Important changes in Consumer behaviour that entrepreneurs need to understand with Michael Solomon

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Manage episode 316121051 series 3284664
תוכן מסופק על ידי Salman Farsi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Salman Farsi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Michael's latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization. (Kogan Page, 2021)

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. Michael’s latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021).

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.

His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Contact Michael Solomon:

Website: http://www.michaelsolomon.com

Linkedin: https://www.linkedin.com/in/michaelsolomon/

Twitter: @mikesolo

Watch this Episode on youtube: https://youtu.be/EVawkACfijw

Have A question in Mind?

Submit Your Question here. We might answer it in the next episode.

www.SalmanFarsi.co/ask

Discover the host:

Instagram: @salman.yt

Linkedin: https://www.linkedin.com/in/thesalmanhub/

Facebook: https://www.facebook.com/thesalmanhub/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/salmanfarsi/message
  continue reading

21 פרקים

Artwork
iconשתפו
 
Manage episode 316121051 series 3284664
תוכן מסופק על ידי Salman Farsi. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Salman Farsi או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Michael's latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization. (Kogan Page, 2021)

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.

Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing and retailing. Michael’s latest book is The New Chameleons: How to Connect with Consumers Who Defy Categorization (Kogan Page, 2021).

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.

His articles, published in journal including Journal of Consumer Research, Journal of Marketing, Journal of Advertising, Journal of Retailing and Journal of Business Research, have been cited over 30,000 times. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Contact Michael Solomon:

Website: http://www.michaelsolomon.com

Linkedin: https://www.linkedin.com/in/michaelsolomon/

Twitter: @mikesolo

Watch this Episode on youtube: https://youtu.be/EVawkACfijw

Have A question in Mind?

Submit Your Question here. We might answer it in the next episode.

www.SalmanFarsi.co/ask

Discover the host:

Instagram: @salman.yt

Linkedin: https://www.linkedin.com/in/thesalmanhub/

Facebook: https://www.facebook.com/thesalmanhub/

--- Send in a voice message: https://podcasters.spotify.com/pod/show/salmanfarsi/message
  continue reading

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