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2. Speaking to different clients within your audience (Carla coaching Annika)
Manage episode 372241144 series 3496444
תוכן מסופק על ידי Carla Biesinger & Marissa Liesen, Carla Biesinger, and Marissa Liesen. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Carla Biesinger & Marissa Liesen, Carla Biesinger, and Marissa Liesen או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
How do you manage to successfully sell multiple offers when you have more than one “ideal client avatar” in your audience?
In this episode, Carla and Annika tackle the challenge Annika faces of having two signature offers - for two different types of clients, as well as two different types of offers (low-ticket vs high-ticket).
IN THIS EPISODE WE TALK ABOUT:
- Profitability vs alignment - which type of client do you actually want to work with vs what happens when you’re just chasing the $$$
- How to create a strategic roadmap, from pre-selling your offer to a profitable launch and then turning it evergreen.
- A simple framework that will allow your audience to understand clearly which offer is for them and help them self-select
- How to use Instagram captions, stories, and DMs to seed your offers, and generate leads and sales conversations without feeling sales-y
- Strategies to increase membership conversions
- Using the “gym membership strategy” when marketing lower-ticket offers
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