May 22, 2024 - Social Media Marketing Sam Sherman and Sell It Kyle Scott

School for Startups Radio

Sam Sherman – Co-founder of Socium Media

We always write content ourselves. We will definitely use AI for inspiration on
what content to write about, but we do the actual generation of that content.
Google has caught on. Facebook will soon start marking content that is AI generated.

Sam Sherman is the Co-Founder at Socium Media. Prior to that, they were the Founder and CEO of FWRD Digital from April 2017 to April 2019. Sam has also worked as an Account Executive and Paid Search Associate at Elite SEM and Rosetta respectively. Sherman has over 7 years of experience in the digital marketing industry. Sam specializes in paid acquisition and has managed over $40MM in media investment during their career. Sam is also well-versed in Social Media and SEM/PPC strategies. Sam Sherman holds a Bachelor of Science from Rochester Institute of Technology in New Media Marketing. Sam is certified by Microsoft as a Bing Ads Accredited Professional, and by Google as a Google Advanced AdWords Certification, Google Analytics Certified, Google Display Advertising Certified, and Google Shopping Certification. Sam is also certified by Kenshoo as a Kenshoo Search Pro, and by Marin Software as a Marin Certified Professional.
Kyle Scott – Co-Founder of Sell It

Turnover in salespeople is quite high. Only 53% of sellers
actually reach their quota in any given year.

Kyle Scott is President of Sell It – the business platform founded by billion-dollar real estate mogul Ryan Serhant & Scott dedicated to fostering entrepreneurship and helping business owners make more money. Kyle’s a seasoned operations executive, business builder and former NBC News producer with over 15 years of experience in media. As the president of SERHANT. Ventures, he co-founded and lead a fast-growing subscription content-to-commerce business. They offer courses, membership, coaching, speaking engagements, and events to tens of thousands of aspiring and experienced entrepreneurs around the world. He’s responsible for the entire P&L and all business functions, including sales, marketing, product development, technology, fulfillment, and finance while managing a team of over 35, 40% in-person and 60% remote. Over the past five years since pitching the idea to Ryan Serhant, He’s become an expert in creating, launching, and scaling digital products and services that generate millions in revenue and impact. Prior to launching the SERHANT. Ventures business, he spent nearly 10 years as a producer and journalist at NBC News. He mastered the power of storytelling from the best in the business through evolving roles at TODAY, NBC Nightly News, NBC News Specials, and NBC News Digital. His capstone at NBC was launching and growing a new digital lifestyle vertical to over 1 million on-platform starts within its first year.