Ignoring the Ordinary | eve sleep, David Otton
Manage episode 336375849 series 3131610
This week, we sit down with David Otton, Head of Creative at eve sleep, a brand that has revolutionised the mattress market in the space of just five years. We talk about how to cause disruption in a crowded marketplace, sleep’s evolving role in today’s culture and what it means to develop content in the age of instant access.
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