EP. 107 - The Pitfalls Of Under-Resourced ABM Programs Scrappy ABM podcast

תוכן מסופק על ידי Mason Cosby. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mason Cosby או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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EP. 107 - The Pitfalls of Under-Resourced ABM Programs

4d ago 8:57

שתפו

MP3•בית הפרקים

In this episode of Scrappy ABM, host Mason Cosby discusses the second most common reason why Account-Based Marketing (ABM) programs fail: lack of dedicated resources. In this AMA episode, he emphasizes the importance of executive sponsorship, cross-functional collaboration, and starting small with a focused pilot program to ensure ABM success.

Best Moments:

(01:44) The second reason for ABM failure: lack of dedicated resources

(02:25) ABM as organizational change, not just a marketing initiative

(03:31) The pitfalls of assigning ABM to a single marketing manager without support

(04:28) The importance of executive sponsorship and cross-functional teams

(05:35) Starting small with a focused pilot program for better long-term success

(06:39) Required resources: executive sponsorship, marketing support, and sales involvement

(07:23) Considering customer expansion as a starting point for ABM programs

108 פרקים

#Entrepreneur #Business #Marketing #Mason Cosby