It’s New 8/14: Bing On AI Conversions, Site Drops 50% After Hack, Google Ads Cost Toggle & YouTube Ads

Search Engine Roundtable Podcast

Today we covered Microsoft says SEOs need to do the click studies to see if AI search clicks lead to conversions or not, search engines don't have visibility there. A site saw Google traffic drop by 50% in two weeks after being hacked, John Mueller of Google replied. Google Ads has a new cost toggle for PMax campaigns to show share of cost. We also covered YouTube promotions expansion and Google’s advice on YouTube TV ads.

0:00 - Introduction

1:02 - Bing on SEO studies on conversions from AI Search

2:34 - Site drops 50% in Google traffic after hack

4:23 - Google Ads cost toggle

6:45 - YouTube promotions expand

7:32 - YouTube TV ads Google advice

8:38 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Christine Zirnheld of Cypress North (and Marketing O’Clock) and Barry Schwartz.