It’s New 8/20: Google Ads SPN reporting transparency and more

Search Engine Roundtable Podcast

Today we covered a new Google Ads report for its Search Partner Network, where it actually shows where your impressions are coming from. We also covered a new tool that tracks ChatGPT versus Google traffic referrals. Bing updated its Copilot AI answers in search and more. Also, did you see the Google AI Overviews bottom tray?

0:00 - Introduction

1:14 - Google Ads SPN reporting update

4:22 - ChatGPT versus Google referral traffic

6:52 - Bing Copilot AI answers updated

8:08 - Google AI Overviews bottom tray

9:00 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.