How to Optimize Your Title and Description Tags on Your Website

Search Hustle Digital Marketing Podcast

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תוכן מסופק על ידי Search Hustle. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Search Hustle או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Big Pitch with Jimmy Carr

1
Phil Wang Pitches Psychological Thriller Starring WHO?! 25:00

לפני 3 ימים25:00

הפעל מאוחר יותר

רשימות

לייק

אהבתי

25:00

It’s the very first episode of The Big Pitch with Jimmy Carr and our first guest is Phil Wang! And Phil’s subgenre is…This Place is Evil. We’re talking psychological torture, we’re talking gory death scenes, we’re talking Lorraine Kelly?! The Big Pitch with Jimmy Carr is a brand new comedy podcast where each week a different celebrity guest pitches an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! Listen on all podcast platforms and watch on the Netflix Is A Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio. Jimmy Carr is an award-winning stand-up comedian and writer, touring his brand-new show JIMMY CARR: LAUGHS FUNNY throughout the USA from May to November this year, as well as across the UK and Europe, before hitting Australia and New Zealand in early 2026. All info and tickets for the tour are available at JIMMYCARR.COM Production Coordinator: Becky Carewe-Jeffries Production Manager: Mabel Finnegan-Wright Editor: Stuart Reid Producer: Pete Strauss Executive Producer: Richard Morris Executive Producers for Netflix: Kathryn Huyghue, Erica Brady, and David Markowitz Set Design: Helen Coyston Studios: Tower Bridge Studios Make Up: Samantha Coughlan Cameras: Daniel Spencer Sound: Charlie Emery Branding: Tim Lane Photography: James Hole…

לפני 3 שנים 13:32

MP3•בית הפרקים

In this episode, William discusses tips on how to optimize your Title and Description Tags.

Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need.

🎓 Course: https://searchhustle.com

Podcast Sponsors:

Sublimated jerseys are the uniform of the future. This relatively new method is a popular way of printing high-quality images on a range of fabrics and items. Jerseys that are sublimated can be used for years and years, and the printing results in a full-color, near-permanent image that will not peel, crack, or wash away.

95 פרקים

#Business #Marketing #Search Hustle #MBA #Entrepreneur #Digital Marketing

How to Optimize Your Title and Description Tags on Your Website

Search Hustle Digital Marketing Podcast

published לפני 3 שנים

שתפו

MP3•בית הפרקים

In this episode, William discusses tips on how to optimize your Title and Description Tags.

🎓 Course: https://searchhustle.com

Podcast Sponsors:

95 פרקים

#Business #Marketing #Search Hustle #MBA #Entrepreneur #Digital Marketing

כל הפרקים

1
Google vs AI: Who Wins the Search War? 18:12

לפני 8 ימים18:12

18:12

So, Are We Still Googling Stuff, or Has AI Already Taken Over? If you're like us on the Search Hustle Podcast , you’ve probably asked yourself recently: “Am I the only one still typing ‘best pizza near me’ into Google like it's 2012?” Meanwhile, your 14-year-old niece is having a full-blown conversation with ChatGPT about where to eat and what to wear. This episode was one for the books — we sat down to hash out what search looks like now, how it's changing, and whether Google's days as the king of queries are numbered. Spoiler alert: AI came ready to throw hands. Short Queries vs. Full Conversations: How We Search Now There was a time when we all treated Google like a magic 8-ball with amnesia. You’d type: “Best Thai Tulsa” “Pizza open late” “Car won’t start clicking sound” Minimal context. No punctuation. Just desperate vibes and hope. But now, enter AI — the friend that actually wants to hear your life story. You ask: “What’s the best Thai place in Tulsa if I’m allergic to peanuts and trying to avoid MSG but also don’t want to spend more than $15?” And AI says, “Gotcha, here are three options, here’s a map, and also, here's a breakdown of their Yelp reviews like I’m your mom making sure you don’t get poisoned.” We talked about how Google searches are short , usually 3 to 5 words. Meanwhile, AI queries are full-blown essays , because the interface makes you feel like you’re texting a human who might actually care. The SEO Shift: What Does AI Mean for Google Rankings? Let’s be real: if AI becomes the go-to place for search, then suddenly, the traditional SEO game changes. Keywords still matter, but now it’s about context , conversation , and intent . We joked that ranking on Google used to feel like trying to win a spelling bee while someone moves the letters around. Now, with AI, it’s like sitting down for a job interview and hoping your website sounds smart enough to get hired. Some big takeaways: AI prioritizes well-structured, helpful content over keyword stuffing. Brands need to be ready for users to ask weirdly specific, long questions. Google is catching on, with AI-generated results showing up as “overviews” or “snippets” — but it still feels clunky compared to real-time AI responses. Not everyone is ready to ditch Google. One of the podcast hosts pointed out that most people — especially older generations — are creatures of habit. You can upgrade their phone, buy them an Alexa, and show them ChatGPT… and they’ll still open Chrome, type “weather,” and click the first link. So, yeah, Google isn’t dead. Yet. But it’s definitely feeling the heat. Search Engines, AI, and the Death of the Homepage One interesting rabbit hole we ran down was how AI could kill the traditional “homepage” as we know it. If people get their answers straight from AI summaries or snippets — guess what? They never click through. They never see your beautifully designed page. They never admire that new font you spent four hours choosing. It’s not just about being on the internet anymore — it’s about being interpretable by AI. The Hustle Continues At the end of the day, we’re still hustling. Whether it’s Google, ChatGPT, Bing, or something that hasn’t even been invented yet — the rules will keep changing. That’s why we do this podcast. So you don’t have to read 500 blog posts or decipher Google's latest animal-named update. You just listen, laugh, and learn. Catch more episodes of the Search Hustle Podcast wherever you get your podcasts. And hey — try typing that into AI and see what it says. Podcast Sponsor : Lawn Care in Tulsa - Boomin' Greens Lawn Care…

1
I Took a Marketing Class—Now I Know Everything 28:33

לפני 10 ימים28:33

28:33

Welcome to the "Did You Try Geofencing?" Era In the world of digital marketing, there’s a sacred moment that happens in every agency office. It starts when a business owner calls and says the words: “So I just got back from this conference…” That sentence is the marketing equivalent of someone watching one YouTube video about open-heart surgery and then walking into the ER with a scalpel like, “I got this.” And look—good on them. Learning is great. Self-education is noble. But taking a four-hour workshop on "How to Use Instagram Reels to Dominate the Market" doesn’t make you Gary Vee. It just makes you someone who now thinks “meta descriptions” go on images . Which… they don’t. Please don’t do that. In this episode of the Search Hustle Podcast, we tackle one of the most common (and accidentally hilarious) marketing problems agencies face: business owners who want to be involved in marketing—but don’t really know what that means. “What’s Our Strategy on... Meta Descriptions for JPGs?” There’s a real conversation that happened where a business owner asked us: “Have you ever done a meta tag in a meta description on an image?” That sentence is like asking a chef if they’ve ever cooked a microwave. It’s just... not how any of this works. Meta descriptions describe pages —not images. But to the freshly-minted Marketing Class Alumni, it all sounds the same. And we get it. You heard some buzzwords. You got excited. You came back from the seminar with a hotel pen, a three-ring binder, and a burning desire to say, “Are we using geofencing?” at least twice a day. But here’s the thing: digital marketing is not a set of magic words you say to make money. It's not Beetlejuice. It’s a craft. It’s layered. It’s slow sometimes. It’s not one thing—it’s a system of many things, each one dependent on others being set up correctly. You can’t start with the cherry on top and then ask where the cake is. SEO Isn’t a Checkbox—It’s a Strategy Let’s talk about SEO for a second. A lot of these conversations start like: “Are we doing SEO?” That’s like asking your contractor, “Are we using nails?” Like, yes. Yes, we are. We’ve been doing that since Day One. But SEO isn’t a single button we press. It’s technical, local, content-driven, link-building—all of it. But what most business owners really mean is: “I heard a new word. Are we doing that word?” And listen, if we had a dollar for every time we’ve heard “schema,” “geofencing,” “Core Web Vitals,” or “EAT,” we’d be out here geofencing a yacht. The Post-Conference Glow-Up There’s something about conferences that fills people with a temporary glow of confidence and a small packet of absolute chaos. The owner comes back from a hotel ballroom in Des Moines with 50 pages of notes and a dream. They burst into the office like: “Have we ever done content repurposing for maximum funnel conversion via omnichannel AI automation ?” No. Because that’s not a real sentence. That’s a podcast Mad Lib. But we’ll still answer kindly, professionally, and only scream internally. Let’s Be Clear: We LOVE That You Care All jokes aside, let’s clear something up. We love that business owners want to be involved. We love that they’re learning. We love that they want to know what we’re doing with their budget. That’s fantastic. But there’s a line between asking good questions and accidentally becoming the guy at the BBQ who argues with a doctor about how “WebMD said it could be gout.” When a business owner learns one term—like “geofencing”—and suddenly wants it all over their Google Ads account without providing an ad budget , it makes things… interesting. When You Know Just Enough to Be Dangerous A big theme of this episode was what happens when clients come in with just enough marketing knowledge to feel confident—but not enough to know when they're off base. Think of it like trying to land a plane because you watched Top Gun twice. You understand the vibe—but you’re about to crash that SEO into the ocean. Common Off-Base Requests We Hear Here are a few favorites from the podcast team: “Can we SEO the PDF?” “Can you make our Facebook post go viral?” “Are you targeting keywords in the header of our YouTube thumbnail?” “What’s our funnel doing on TikTok?” Each of these questions reveals good intentions but shaky understanding. And that’s okay! But it means the marketing team has to spend time explaining instead of executing. That costs momentum. That costs efficiency. That can slow down results. Trusting the Process (Even When It’s Boring) Marketing isn't always sexy. Sometimes it's doing the same thing 40 times—like creating title tags, resizing images, rewriting meta data—because that's what gets results. Imagine going to a personal trainer and saying: “Why aren’t we doing backflips yet? I saw it on TikTok.” Because you still can’t do a push-up, Kevin. Great marketing comes from boring consistency, not flashy trends. And your marketing team needs room to focus on the work that actually moves the needle—not just the work that sounds fancy. When to Ask Questions (and How to Ask Better Ones) Here’s what we recommend to all our business owners: 1. Ask for Strategy, Not Buzzwords Instead of asking if we’re “doing schema,” ask what our content strategy looks like. That invites a real conversation. 2. Focus on Goals, Not Tools Rather than saying “Should we be on Threads?” ask, “How can we improve brand engagement this quarter?” 3. Share Your Ideas—Then Let Us Translate Have an idea? Awesome. Tell us. Then give us space to translate it into something that works within your funnel, brand, and tech stack. 4. Let the Experts Drive You wouldn’t grab the wheel from your Uber driver because you saw a shortcut on Apple Maps. Same thing applies here. Collaboration Over Control If you own a business, it’s awesome that you want to be involved in your marketing. But being involved doesn’t mean taking the reins when you don’t know the terrain. It’s okay to not understand everything. That’s what we’re here for. Your job is to grow your business. Ours is to help people find your business. Let’s each stay in our lane (but use the same map).…

1
How AI is Reshaping the Marketing Landscape 21:17

לפני 26 ימים21:17

21:17

Today on the Search Hustle Podcast, we’re diving into something that’s shaking up the entire digital marketing world—AI. It’s not just a tool anymore; it’s becoming a co-worker. A really fast, always-on, data-obsessed one. We're talking about how AI is transforming the way marketing companies get clients found online. It's not just about search engine optimization (SEO) anymore. We're now entering the age of "Search Everywhere Optimization." From SEO to Search Everywhere As platforms evolve and content discovery happens in more places than just Google—like TikTok, YouTube, Instagram, and even AI-driven answers—marketing strategies are shifting. William kicks off the discussion by talking about how AI has changed their workflow, especially in early research. Smarter Audience Research with AI Dave has spent a lot of time engineering prompts that help identify a client’s audience avatar and value propositions by analyzing data like reviews, survey responses, and form comments. Instead of manually sifting through that feedback, AI now crunches the data and returns insights—statistically sound ones—that guide real decisions. AI in Branding and Strategy We used to rely solely on our branding teams for detailed reports that include unique selling propositions, multiple audience avatars, and company vision/mission. Now, we can feed raw info to AI and get eerily close to that same output—20-page decks full of actionable insight. It’s not a replacement, but it’s definitely a booster. Creative Tools Catching Up And it’s not just words. AI-generated imagery is getting better every day. You can now pair your brand strategy with visuals built through tools like Midjourney or DALL·E. The future isn’t human vs. AI—it’s human with AI. 🎧 Tune in to hear how four marketers are navigating the future of search and strategy—balancing the power of automation with the irreplaceable value of human judgment. Hosts: William Nozak | https://www.linkedin.com/in/williamjoseph/ Dusty Hope | https://www.linkedin.com/in/dusty-hope/ Dave Victorine | https://www.linkedin.com/in/david-victorine Scott Emigh | https://www.linkedin.com/in/scott-emigh Podcast Sponsor: Concrete Contractor Services…

1
How Working From Home has Maximized our Team Productivity 14:00

לפני 29 ימים14:00

14:00

In this episode of The Search Hustle Podcast , Dusty, Dave, William, and Scott gather around the mics (in a very cozy attic setup) to talk about something a lot of businesses are still figuring out—how to make working from home actually work . What started as casual Work-from-Home Fridays evolved into a full-on lifestyle shift. The crew breaks down how they went from a traditional office setup to fully remote operations, what the transition looked like logistically, and how everyone adapted with dual monitors, wraparound screens, and some surprisingly robust home studios. You’ll hear candid thoughts on what’s working, what still feels weird, and why this wasn’t as big of a leap as it might seem from the outside. 🔍 In this episode: Why WFH Fridays were the perfect soft launch How the team built out their home studios in advance Honest talk about productivity, collaboration, and comfort Trade-offs and tips for teams thinking about going remote Hosts: William Nozak | https://www.linkedin.com/in/williamjoseph/ Dusty Hope | https://www.linkedin.com/in/dusty-hope/ Dave Victorine | https://www.linkedin.com/in/david-victorine Scott Emigh | https://www.linkedin.com/in/scott-emigh Podcast Sponsor: Dumpster Rental Oklahoma City…

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Preview of Chapter 1 | Search Hustle: Digital Marketing Strategies Audio Book 14:40

לפני 2 years14:40

14:40

In this episode, we delve into the world of digital marketing and explore how it has become an integral part of our lives. With the internet dominating our daily routines, from communication to learning, grocery shopping, and transportation, most of our transactions and research now happen online. We begin by understanding what digital marketing truly means. It is the art of promoting and selling goods or services through various online channels and technological devices. While traditional methods like handing out flyers or sending sales letters still hold some value, the efficiencies offered by digital marketing have transformed the game. Email newsletters, banner ads, and retargeting ads are just a few examples of the vast array of tools available to marketers in the digital realm. One of the most captivating aspects of digital marketing lies in its ability to leverage data. By gathering and analyzing information, marketers can fuel their strategies and stay ahead in this fast-paced digital landscape. Agility is key to success, as recognizing patterns is no longer enough. Marketers must constantly stay updated with the latest digital techniques and be willing to adapt their approach. Digital campaigns require continuous maintenance and care, including tracking metrics, monitoring performance, and fine-tuning strategies to achieve optimal results. Throughout this episode, we explore four fundamental principles that underpin successful digital marketing: Attract Your Target Audience: Discover the strategies and tactics to effectively draw your desired audience to your digital platforms and engage their interest. Engage Your Audience: Learn how to captivate and connect with your audience by creating compelling content, interactive experiences, and meaningful interactions. Convert Prospects into Buyers: Explore the techniques that help turn interested prospects into loyal customers, ensuring your digital efforts yield tangible results. Retain Buyers for Long-Term Growth: Discover the secrets to nurturing customer relationships and fostering loyalty, enabling sustained growth and repeat business. Join us in this episode as we unravel the principles of digital marketing, uncovering the strategies and tools that empower businesses to thrive in the ever-evolving digital landscape. Podcast Sponsor: Carpet Cleaning in Oklahoma City…

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SEO Basics | Sneak Peek of Chapter 3 of the Search Hustle Audio Book. 12:51

לפני 2 years12:51

12:51

This episode is a sneak peek of our upcoming audio book. Chapter 3 focuses on the SEO Basics. Sponsor: Carpet Cleaning Reno - Whether you need your carpet rescued or your upholstery saved, go with the cleaner that offers complete, convenient cleanings that don't compromise on quality.

1
Why You Should Claim Social Profiles 2:17

לפני 3 years2:17

2:17

In this episode, William goes over why you should claim multiple profiles out there on the web even if you're not currently using them. Podcast Sponsor Cheekrest and Cheek Risers - Victor Company brings top-notch innovation to the competitive precision rifle community. We are passionate about our sport and build products you can rely on.…

1
Psychographic Targeting 5:38

לפני 3 years5:38

5:38

In this episode, William covers Psychographic Targeting and why it's important for your business marketing strategy. Podcast Sponsors Dumpster Rental Muskogee - Whittinghill Disposal Service offers superior, competitively priced service for Residential, Commercial, Industrial, Construction and Demolition customers.…

1
Other Peoples Audiences 8:19

לפני 3 years8:19

8:19

In this episode, William talks about the importance of utilizing other peoples audiences. Podcast Sponsor: Dykon | Precision Blasting | Underwater Blasting

1
Content Syndication 4:18

לפני 3 years4:18

4:18

In this episode, William talks about the importance of Content Syndication and things you should ask for in return. Podcast Sponsor: OMG Custom Neon Sign Girls Girls Girls Neon Sign | Astronaut Neon Sign | Good Vibes Only Neon Sign

1
Aggressive Content Strategy 2:37

לפני 3 years2:37

2:37

In this episode, William talks about why it's important to be aggressive with your content strategy. Podcast Sponsor: Lee Plumbing, Heat and Air, and Electrical Owasso Plumbers | Broken Arrow Plumbers | HVAC Tulsa

1
Segmenting Your Audience, Identifying Personas, and Matching Content 3:59

לפני 3 years3:59

3:59

In this episode, William talks about segmenting your audience, identifying personas, and matching content. Podcast Sponsor: Winning Hand Brokerage Firm | Business Broker Tulsa Winning Hands is your trusted Oklahoma Business Broker backed by more than 40 years of experience in business development for manufacturing, distribution and construction firms.…

1
Conversational Marketing 4:36

לפני 3 years4:36

4:36

Live Chat and Chatbots can be essential to essential in turning your leads into sales. In this episode, William explains the importance of testing these features on your website. Podcast Sponsor: Glenpool Roofing Company | On-Deck Roofing Sapulpa Commercial Roofing | Native Roofing

1
Improve Your Customer Service 5:25

לפני 3 years5:25

5:25

You are winning in organic search. You are winning in advertising. Your customer service is terrible. No matter how much traffic your business gets online, a bad customer experience can destroy your SEO. In this episode, William Nozak talks about the need to improve your customer service. Podcast Sponsor : Dream Charters Rent an exotic car with a simple phone call. Complete the process in less time than it takes to wash and wax your vehicle. Lamborghini for Rent | Exotic Car Rental Houston | Luxury Car Rental Houston…

1
Competing Against the Competitors Customer Experiences 3:32

לפני 3 years3:32

3:32

Local SEO has become a vital part of service-based and brick-and-mortar businesses. If you are a local business, being intentional about your local SEO can help more customers find you, which can create a waterfall effect of increased traffic, leads and sales. Podcast Sponsor : Nozak Consulting | Tulsa SEO We are an SEO business that is made up of entrepreneurs and change makers who handle both on page SEO and off page SEO as well as Web Development, Graphic Design, and world-class copywriting.…

Search Hustle Digital Marketing Podcast

1
Repurposing Your Content 3:10

לפני 3 years3:10

3:10

In this episode, William shares on why it is vital to repurpose your content in many forms. Podcast Sponsor: Joule Technologies Whether you're looking for in-circuit test fixtures or functional test fixtures , Joule applies standard design and manufacturing processes to ensure that you’ll get what you asked for.…

Search Hustle Digital Marketing Podcast

1
Small Business SEO Tips 18:44

לפני 3 years18:44

18:44

Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve. Podcast Sponsor: On Call Services and Rentals Whether you're looking for Dumpster Rental in Tulsa or a Portable Restroom Rental , On Call Services and Rentals will take care of what you need most from start to finish on every job.…

Search Hustle Digital Marketing Podcast

1
Questions People Ask of SEO Companies 23:28

לפני 3 years23:28

23:28

In this episode, William talks about the top questions people ask of SEO companies. Our team has trained with the best names in the SEO industry. As certified SEO professionals, everything we do is founded on a deep understanding of present-day SEO techniques. With Yoast and Ahrefs certifications, along with staying fully up to date with all new search guidelines and algorithms, we’ve got Local SEO for your business covered. With a genuine passion for our work and a results-driven team, you can trust us to deliver the very best internet marketing strategies to help you get the attention you deserve. Podcast Sponsor: Tulsa Plumbing and Remodeling |Co-owned by Danny and Kelsey Dunlop, Tulsa Plumbing and Remodeling is the most customer-focused plumbing company you will find in Oklahoma.…

Search Hustle Digital Marketing Podcast

1
How to Optimize Your Title and Description Tags on Your Website 13:32

לפני 3 years13:32

13:32

In this episode, William discusses tips on how to optimize your Title and Description Tags. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need. 🎓 Course: https://searchhustle.com Podcast Sponsors: Sublimated jerseys are the uniform of the future. This relatively new method is a popular way of printing high-quality images on a range of fabrics and items. Jerseys that are sublimated can be used for years and years, and the printing results in a full-color, near-permanent image that will not peel, crack, or wash away .…

Search Hustle Digital Marketing Podcast

1
How to Optimize Your Ranking in Google 35:26

לפני 3 years35:26

35:26

In this episode, William discusses tips on how to optimize your rankings in Google Search. Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to optimize your rankings in today’s digital landscape? Look no further. Search Hustle is the answer you need. 🎓 Course: https://searchhustle.com Podcast Sponsors: Property Management in San Antonio - As a San Antonio property management company, Red Wagon prepares your property and finds tenants. We handle maintenance issues and legal matters. Owners have access to their portfolio information online through a portal in our system. Our houses have a low vacancy rate and spend little time on the market between tenants. We also offer competitive rates from our third-party vendors. We respond quickly to tenant requests and offer 24/7 maintenance requests.…

Search Hustle Digital Marketing Podcast

1
Tips to Improve Website Traffic 15:00

לפני 3 years15:00

15:00

In this episode, William breaks down some actionable tips to help you improve your website's traffic. Podcast Sponsors: Used CNC Machinery - Whether you’re looking for used CNC equipment or used plastics equipment, KD Capital can help you locate and purchase the exact product you want.

Search Hustle Digital Marketing Podcast

1
What is a Landing Page and How to Optimize It 11:01

לפני 3 years11:01

11:01

Guess what! Your landing page needs to be optimized! In this video, William shares some tips on how to properly optimize your landing page. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need. Podcast Sponsors: Dumpster Rental Tulsa | A to B Hauling dumpsters can handle all sorts of debris or junk from any project.…

Search Hustle Digital Marketing Podcast

1
When is the Right Time to Hire a Software Developer? 36:06

לפני 3 years36:06

36:06

When running a business, you tend to rely on many generic software's. There comes a time though when you may be looking into creating a custom software to manage your business. In this episode, we pull back the curtain and bring in our Software Developer Ken to give us his insight on when is the right time to hire a software developer. Whether you have a new or established website, getting found online can seem like a complicated task. The truth is, there are foundational Local SEO principles that need to be executed correctly and there are many changes made to search principles over the course of any year. Starting in the right way and maintaining that focus is crucial if you want your business to be found online. Learn how to take control of your digital footprint and leverage the power of search to grow your business at www.searchhustle.com . Podcast Sponsors. Fire and Water Restoration - DASON Fire & Water Restoration has the equipment and labor to safely remove any sized debris removal project. Ticket to Work Program - Brian Waddell, the founder of Employment Resources, Inc. believes that all people with disabilities should live and work through customized competitive employment and through community supports.…

Search Hustle Digital Marketing Podcast

1
Advanced On Page SEO Tips 19:53

לפני 3 years19:53

19:53

Advanced On Page SEO Tips. This lecture is taken from our Digital Marketing Training Course . For more information, visit SearchHustle.com Why is On-Page SEO Important? 7 On-Page SEO Tips Perform an SEO Audit Create Optimized Pages Term Frequency-Inverse Document Frequency Synonyms of Keywords Create Long-Form Content Page Segmentation Voice Search Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape? Look no further. Search Hustle is the answer you need. Podcast Sponsors. Circuit Test Fixtures - Joule Technologies is a designer and manufacturer of custom test equipment for the electronics manufacturing industry. We also do low volume contract assembly and distribute consumable parts for the test of electronic assemblies. Plastic Surgery in Tulsa | Facelift Tulsa - Tulsa Plastic Surgery offers a comprehensive service for facial, breast and body rejuvenation treatments from full-service cosmetic and reconstructive surgical procedures to the latest non-surgical treatments. Tulsa Plastic Surgery strives to achieve the most beautiful and natural results in a safe, comfortable and supportive environment.…

Search Hustle Digital Marketing Podcast

1
What is an Advanced SEO Checklist 29:15

לפני 3 years29:15

29:15

What is an Advanced SEO Checklist? This episode is a lecture taken from our Digital Marketing Training program. For more information, visit SearchHustle.com Find Macro Topics Use Third Party Tools Embrace LSI Optimize for Voice Search Optimize for Featured Snippets Optimize Existing Content Outrank Competitors by Using Skyscraper Techniques Use SEO for YouTube Content Link to Micro Influencers Customize Your 404 Page Improve Security Digital Marketing training for business owners, fresh marketing grads, and trained marketers. Have you spent multiple years and a significant amount of money getting an undergraduate and Master’s degree in marketing? In spite of all the education hours and multiple degrees, do you find yourself still trying to figure out how to become a successful marketer in today’s digital landscape?…

Search Hustle Digital Marketing Podcast

1
Answering Questions from College Students about Marketing 59:53

לפני 4 years59:53

59:53

The Search Hustle Team answers some questions that came up during a recent lecture at Oral Roberts University.

Search Hustle Digital Marketing Podcast

1
Questions and Answers with ORU Marketing Students 42:10

לפני 4 years42:10

42:10

William answers some questions from ORU Students. Join the Marketing Hustle with Search Hustle! Free Digital Marketing Training !

Search Hustle Digital Marketing Podcast

1
Digital Marketing Lecture at Oral Roberts University 53:12

לפני 4 years53:12

53:12

As the founder of Search Hustle, I spent seven years getting an undergraduate and Master’s degree in marketing, then trained myself to become a successful marketer in today’s ever changing, fast-paced digital space. For FREE Digital Marketing Training , join Search Hustle! Search Hustle is FREE until January 1st. https://searchhustle.com/beta-group/…

Search Hustle Digital Marketing Podcast

1
The Next CMO Chapter 3 | The Elements of Operational Marketing Excellence 49:24

לפני 4 years49:24

49:24

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner. Podcast Sponsors: Custom Test Equipment for the Electronics Manufacturing Industry

Search Hustle Digital Marketing Podcast

1
The Next CMO Chapter 2 | The Impact of Ineffective Marketing Leadership Execution 17:35

לפני 4 years17:35

17:35

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO" by Peter Mahoney, Schott Todaro, and Dan Faulkner. Podcast Sponsors: Disability Employment Services Ticket to Work Program

Search Hustle Digital Marketing Podcast

1
The Next CMO Chapter 1 | The Problem with Operational Marketing Leadership 19:19

לפני 4 years19:19

19:19

Join us for BOOK CLUB! Our team at Search Hustle meets every week to plan, strategize, and learn. Join us as we dive into the boo "The Next CMO by Peter Mahoney, Schott Todaro, and Dan Faulkner. Podcast Sponsors: Dentist in Glenpool - At Glenpool Dentistry, we strive to offer our patients the very best levels of care and comfort during their time with us. Tulsa Roofing - Voted one of the best roofers in Tulsa, we strive to put the highest quality of product and craftsmanship into every home or business for our customers.…

Search Hustle Digital Marketing Podcast

1
Solving a Facebook Ads Issue | Behind the Scenes of Search Hustle 18:31

לפני 4 years18:31

18:31

This week our staff received a panic phone call from a local business. Their Facebook ads all the sudden stopped working!!! In this episode, we pull back the curtain and explain the steps we took as a team to solve this problem. Digital Marketing isn't easy. If you're in need of Digital Marketing Training , visit our website at https://searchhustle.com/ Podcast Sponsor: Westminster Dentist - If you are looking for a dental office in Westminster that provides excellent dental care for the whole family in a relaxed, professional environment, visit us here at Monarch Family Dental whether you want to replace your current dentist, just moved to the Westminster area, or haven’t visited a dentist in the past, we would love to have you join us here at Monarch Family Dental.…

Search Hustle Digital Marketing Podcast

1
How To Create A GMB Page | Part 3 9:15

לפני 4 years9:15

9:15

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business. Podcast Sponsors | Aging Solutions | Infused Recipes

Search Hustle Digital Marketing Podcast

1
Optimizing Your Google My Business | Part 2 6:03

לפני 4 years6:03

6:03

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business. Are you searching for the following? - Pool Builders Near Me or Texas Pool Builders Then check out one of our clients and see what they can do for you!…

Search Hustle Digital Marketing Podcast

1
What is Google My Business | Part 1 4:31

לפני 4 years4:31

4:31

This audio is taken from a video series of teaching we provide for our clients. Having a Google My Business is one of the most important things you need to have correctly set up if you are a local business. Looking for Physical Therapy in Tulsa or a Business Broker ?

Search Hustle Digital Marketing Podcast

1
Turning The Flywheel 27:52

לפני 4 years27:52

27:52

Turning the Flywheel is a book by Jim Collins that shares insights on the flywheel principle. How does your flywheel turn? Done For You Online Training Courses Want our team to help you create a successful online course? If you do, then our online course creation services may just be what you need. Our experienced team of videographers and course creators have helped small business owners, corporations, and government agencies create and sell online courses in all kinds of niches to help them add online education functionality to their organization, generating millions in revenue Podcast Sponsors: Sanitation Services | Chimney Sweeping | Jenks Restaurants…

Search Hustle Digital Marketing Podcast

1
Importance of Video SEO and Overcoming Bad SEO With Video 10:13

לפני 5 years10:13

10:13

Our team believes that video is one of the best forms of communication available today. Within the last 10 years, we’ve seen video become a major part of communication on every platform imaginable. Google’s noticed too. Google now takes video content into serious consideration when ranking a page for a specific keyword or keyword phrase. Nozak Consulting can help you build the video content you need to not only engage more customers on their preferred medium, but also to gain ground within search results for your business’s website. When you add video content to your website and social media channels you capture more attention, and more traffic that could convert into customers. Podcast Sponsors Business Consulting | Oxi Fresh | Landscaping in Monterey | Shaved Ice Online Training | Best Carpet Cleaning…

Search Hustle Digital Marketing Podcast

1
Drew Morgan of Technology Solutions interviews William Nozak about Local SEO and CI Reports 3:57

לפני 5 years3:57

3:57

Drew Morgan of Technology Solutions interviews William Nozak about Local SEO and CI Reports and how it can help you identify how to be successful with your SEO Strategy. At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing , Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team. Today Podcast Sponsors are Wedding Gifts | Stafford Springs Insurance | Newport Arkansas Insurance…

Search Hustle Digital Marketing Podcast

1
Video SEO | Why Your Website Needs Video SEO in 2020 2:16

לפני 5 years2:16

2:16

Check us out on Youtube ! There are many different reason Google values a website. One of the major ranking factors is video. Video SEO or VSEO not only helps you be found in video search, but also if you embed the video into your website, it can help you rank better in search engines. You can also utilize the audio of your video and create a podcast with it. Multiple rich media signal will give your website authority in the search engines. s. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this. Podcast Sponsor: If you are looking for digital marketing for plumbing and hvac companies ... this is your guy!…

Search Hustle Digital Marketing Podcast

1
How to Get Found on Google | Marketing Strategies for Small Business in 2020 8:00

לפני 6 years8:00

8:00

How to Get Found on Google | Marketing Strategies for Small Business in 2020 Business Owners Guide to Get Found Online! How Do I Get My Website On Google? How Do I Get My Website Noticed? How Do I Get My Website On The Internet? How Do I Get My Website Secure? How Do I Get My Website To Show Up In Google Search? How Do I Get My Website To Rank Higher On Google? We answer the question: How To Get Found On Google 🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/ #seo #seoconsulting 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsulting Twitter: https://twitter.com/nozakconsulting Podcast Sponsor: Kids Against Hunger and Honda Repair Specialist…

Search Hustle Digital Marketing Podcast

1
Content Marketing Strategy | What Is Your Content Marketing Plan for 2020 3:21

לפני 6 years3:21

3:21

Small business marketing is complex. You need to make sure you are visible in all these areas if you are going to win in 2020! Traditional marketing is becoming less and less effective every day; as a forward-thinking business owner, you know there has to be a better way. Good content marketing is the difference between marketing that converts and the other informational garbage you get from businesses trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable or even readable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day. What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers? This is the kind of content marketing pieces that Nozak Consulting strives to make for our clients. We want to help you build a business not just make a quick sale. We’re in it with you for the long haul, and our content marketing strategy reflects this. 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsulting Twitter: https://twitter.com/nozakconsulting Podcast Sponsor: Tires Tulsa and Asphalt Paving in Monterey Peninsula…

Search Hustle Digital Marketing Podcast

1
What is included in a Competitive Intelligence Report? 4:56

לפני 6 years4:56

4:56

At Nozak Consulting, we do a competitive analysis report of those that exist in the space (incumbents), we then research your digital footprint. Through this analysis we identify content gaps, cracks in the SERPS, and a digital marketing strategy that is attainable for the client-web presence. We excel at: Web development, content writing, PPC management, Search engine optimization (local, regional, national), reputation management, social media management, video marketing, Audio marketing, Online training seminars, Logo & graphic design, and more. We partner with others to provide a more robust service offering in the following spaces: IT, PHP, & dashboarding. Increase your invoicing & cashflow with add-on digital marketing offerings and give your agency an advantage over the competition with client specific SEO services from our full-service SEO team Podcast Sponsor: Tulsa Photographer 🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/…

Search Hustle Digital Marketing Podcast

1
SEO for Websites in 2019 | How to Rank on Google in 2019 6:09

לפני 6 years6:09

6:09

Watch us on Youtube! https://www.youtube.com/watch?v=XI2czRvkADQ Are you new to SEO and want to rank #1 on google this upcoming year? Here are some SEO strategies for websites that will boost your rankings! SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic the last from search engines like Google, Bing and Yahoo. As a business owner, or website developer, it is your job to make it easy for search engines to understand what your page is about and show Google and other search engines that your website is worth ranking. In this video, William shows us the world of search engine optimization and some SEO strategies for websites that will boost your rankings! We also like to promote our clients at Nozak Consulting. This week we have Plumber Marketing Expert and Insurance in Richmond Hill . Check these guys out if they are in a space that works for you! 🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/ 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsult... Twitter: https://twitter.com/nozakconsulting Instagram: https://www.instagram.com/nozakconsul... LinkedIn: https://www.linkedin.com/company/noza...…

Search Hustle Digital Marketing Podcast

1
Using Automated Email Marketing in 2019 5:01

לפני 6 years5:01

5:01

This episode is take from one of our Youtube videos. You can check it out here YOUTUBE Marketing automation benefits for small business owners If you’re new to the world of marketing or just getting your small business started, you may or may not be familiar with the term “marketing automation.” You might also be put off by the term — it sounds complicated and perhaps a tad too technical — and assume that your business does not need marketing automation. You may even think: “It’s only for larger enterprises with lots of money to spend, right?” In reality, though, marketing automation is actually a straightforward concept that can be used by businesses of all sizes. It simply involves using software to engage with prospects and customers automatically. That’s it. In some ways, the concept is ironic. After all, you’re using a computer program to help your business forge a more genuine, more intuitive, and more personalized relationship with your customers. At the end of the day, though, the benefits of marketing automation speak for themselves. Also, we'd like to feature one of our clients. Eagle HotShot is one of the best HotShot Trucking Services in Oklahoma. Also if you're in the market for Hot Tubs in Sherman Texas , these guys are the best! 🎓 Blog: https://nozakconsulting.com/blog/ 🚀Hire us: https://nozakconsulting.com/services/ 👍 FOLLOW US Website: https://nozakconsulting.com/ Facebook: https://www.facebook.com/nozakconsult... Twitter: https://twitter.com/nozakconsulting Instagram: https://www.instagram.com/nozakconsul... LinkedIn: https://www.linkedin.com/company/noza...…

Search Hustle Digital Marketing Podcast

1
Mind Your Own Business | Strategy and Innovation 16:08

לפני 6 years16:08

16:08

Owning a small business is difficult. Many times, the first business plan doesn't go very well. That's why it's important to not be "married" to one idea. Start with "Version 1" of your company, evaluate, and launch "Version 2." Then guess what, you'll probably have to Launch "Version 3" and so on! Once you get to "Version 38" you may almost be where you want to be... almost. In this episode, William Nozak uses an example of his own business and how he has continued to grow with strategy and innovation. We hope this helps and encourages you, and we'd love to partner with you as well! Contact William@NozakConsulting.com for your digital marketing plan. Property Management in San Antonio | Texoma Pools and Spa | Marketing for Insurance Agents | Thermography Oklahoma…

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How to Optimize Your Title and Description Tags on Your Website

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How to Optimize Your Title and Description Tags on Your Website