Key events and attribution in GA4 with Dana DiTomaso

Search with Candour - SEO podcast

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:

• What are Key Events?
• So, what are Conversions in GA4 then?
• Why did Google make this change?
• How can one Key Event be attributed in three different ways?
• User Acquisition vs Traffic Acquisition
• What’s the difference between them?
• Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
• What should people actually use for reporting?
• How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
• What else should SEOs be measuring?

Follow Dana:

• LinkedIn: https://www.linkedin.com/in/dditomaso/
• Website: https://kpplaybook.com
• New GA4 course: https://kpplaybook.com/google-analytics-4-course/
• Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
• KP Playbook on Youtube: https://www.youtube.com/@kp_playbook