תוכן מסופק על ידי Secrets of Data & Analytics Leaders and Eckerson Group. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Secrets of Data & Analytics Leaders and Eckerson Group או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Build or Buy RAG? Four Questions to Guide Your Approach to Retrieval Augmented Generation for GenAI - Audio Blog
Manage episode 459941933 series 1997536
תוכן מסופק על ידי Secrets of Data & Analytics Leaders and Eckerson Group. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Secrets of Data & Analytics Leaders and Eckerson Group או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This blog recommends four questions to help data and AI leaders compare homegrown and commercial options for retrieval augmented generation. Published at: https://www.eckerson.com/articles/build-or-buy-rag-four-questions-to-guide-your-approach-to-retrieval-augmented-generation-for-genai
…
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257 פרקים
Manage episode 459941933 series 1997536
תוכן מסופק על ידי Secrets of Data & Analytics Leaders and Eckerson Group. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Secrets of Data & Analytics Leaders and Eckerson Group או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
This blog recommends four questions to help data and AI leaders compare homegrown and commercial options for retrieval augmented generation. Published at: https://www.eckerson.com/articles/build-or-buy-rag-four-questions-to-guide-your-approach-to-retrieval-augmented-generation-for-genai
…
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257 פרקים
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Secrets of Data Analytics Leaders


1 Streaming Data Governance: Three Must-Have Requirements to Support AI/ML Innovation - Audio Blog 9:12
This blog defines the governance requirements that streaming data pipelines must meet to make artificial intelligence/machine learning (AI/ML) initiatives successful. Published at: https://www.eckerson.com/articles/streaming-data-governance-three-must-have-requirements-to-support-ai-ml-innovation
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Secrets of Data Analytics Leaders


1 What is a Data Product? - Audio Blog 16:42
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Anthony Cosgrove, Co-founder at Harbr, tells us how successful data products focus on clear value propositions, tailored placement, intuitive packaging, and appropriate permissions. Published at: https://www.eckerson.com/articles/what-is-a-data-product
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Secrets of Data Analytics Leaders


This blog, the second in a series, explores the mix of infrastructure types that support modern AI. Published at: https://www.eckerson.com/articles/cloud-on-prem-hybrid-oh-my-where-ai-adopters-host-their-projects-and-why
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Secrets of Data Analytics Leaders


1 Poor Data Quality is a Full-Blown Crisis: A 2024 Customer Insight Report - Audio Blog 10:49
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Despite $180 billion spent on big data tools and technologies, poor data quality remains a significant barrier for businesses, especially in achieving Generative AI goals. Published at: https://www.eckerson.com/articles/poor-data-quality-is-a-full-blown-crisis-a-2024-customer-insight-report
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Secrets of Data Analytics Leaders


1 From 4GL to GenAI: How SQL Automation has Evolved - Audio Blog 11:36
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This blog discusses how GenAI and natural language processing are transforming SQL query generation, allowing non-technical users to access and query data easily. Published at: https://www.eckerson.com/articles/from-4gl-to-genai-how-sql-automation-has-evolved
This article by Piotr Czarnas, founder of DQOps, outlines a proven, team-based approach to tackling persistent issues like invalid data, delayed reporting, and inconsistent formats. Published at: https://www.eckerson.com/articles/overcoming-the-challenge-of-low-data-quality
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Secrets of Data Analytics Leaders


This article explores how Product Information Management (PIM) helps manufacturers and retailers manage rich product data through phased attribution and collaborative workflows. Published at: https://www.eckerson.com/articles/keys-to-succeeding-in-your-product-information-management-pim-journey
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Secrets of Data Analytics Leaders


1 Are You Cloud Bound? The Case for Migration, Repatriation or Keeping Your Analytics Projects On Premises - Audio Blog 7:26
As cloud adoption accelerates, not all analytics workloads are heading in the same direction. This blog explores three strategic options for data and IT leaders. Published at: https://www.eckerson.com/articles/are-you-cloud-bound-the-case-for-migration-repatriation-or-keeping-your-analytics-projects-on-premises…
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Secrets of Data Analytics Leaders


1 The AI/ML Tool Evaluation Template: A Guide to Smarter Selection - Audio Blog 13:53
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This article breaks down the evolving landscape of AI/ML platforms, from AutoML to full-stack AI workbenches, and provides a structured tool evaluation framework to cut through vendor ambiguity. Published at: https://www.eckerson.com/articles/the-ai-ml-tool-evaluation-template-a-guide-to-smarter-selection…
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Secrets of Data Analytics Leaders


1 The Buyer’s Guide to Selecting the Right Enterprise Data & Analytics Tool - Audio Blog 14:00
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This guide provides a step-by-step framework to assess vendors, align priorities, and make informed decisions about enterprise data and analytics tools. Published at: https://www.eckerson.com/articles/the-buyer-s-guide-to-selecting-the-right-enterprise-data-analytics-tool
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Secrets of Data Analytics Leaders


1 Ultimate Guide to Streaming Data Pipelines: Six Criteria to Evaluate and Select the Right Tool 10:24
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This blog, the second in a series, recommends six criteria to help data leaders evaluate tools for managing streaming data pipelines. Published at: https://www.eckerson.com/articles/ultimate-guide-to-streaming-data-pipelines-six-criteria-to-evaluate-and-select-the-right-tool
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Secrets of Data Analytics Leaders


This blog defines streaming data, explains why companies need it, and explores how streaming data pipelines feed multi-faceted GenAI applications. Published at: https://www.eckerson.com/articles/why-and-how-streaming-data-drives-the-success-of-generative-ai
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Secrets of Data Analytics Leaders


Change is inevitable, but adoption is key. From AI/ML tools to leadership shifts, success depends on aligning people, not just technology. Published at: https://www.eckerson.com/articles/managing-change-in-the-age-of-ai-the-head-heart-and-herd-framework
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Secrets of Data Analytics Leaders


1 Analytics and AI for SAP Environments: Build a Unified Data Foundation to Drive Advanced Use Cases - Audio Blog 8:46
This blog covers integrating SAP and third-party systems to build a unified data foundation for analytics and AI in conversational use cases. Published at: https://www.eckerson.com/articles/analytics-and-ai-for-sap-environments-build-a-unified-data-foundation-to-drive-advanced-use-cases
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Secrets of Data Analytics Leaders


1 Build or Buy RAG? Four Questions to Guide Your Approach to Retrieval Augmented Generation for GenAI - Audio Blog 9:59
This blog recommends four questions to help data and AI leaders compare homegrown and commercial options for retrieval augmented generation. Published at: https://www.eckerson.com/articles/build-or-buy-rag-four-questions-to-guide-your-approach-to-retrieval-augmented-generation-for-genai
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