Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream

Secrets To Scaling Your Ecommerce Brand

Player FM - Internet Radio Done Right

הוסף לפני three שנים

תוכן מסופק על ידי Jordan West. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jordan West או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

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Professional football player Jonathan Jones: Mentorship and Making an Impact in Your Community 22:49

לפני 9 ימים22:49

הפעל מאוחר יותר

רשימות

לייק

אהבתי

22:49

Jonathan Jones is an NFL cornerback for the Washington Commanders who rose from the undrafted ranks to become two-time Super Bowl champion with the New England Patriots, a businessman, philanthropist, and licensed pilot. In 2019, Jonathan founded the Jonathan Jones Next Step Foundation in 2019, a platform dedicated to empowering youth through education, professional development, and mentorship. The foundation works to alleviate food insecurity, promote women in stem and sports, and to promote professional development in the communities where he lives. Jay and Jonathan talk about investing in the communities they live in, acknowledging the people who helped you become the person you are, and paying that same investment forward to the next generation. Episode Chapters 0:00 intro 1:24 Building local connections 4:25 Jonathan’s mentors and mentees 10:54 Jonathan’s pride in his mentees’ successes 13:04 how Jonathan chooses his causes 14:08 Jonathan’s support for girls and young women 17:19: Jonathan’s passion for flying 19:40 The Next Step Foundation 20:29 Goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

לפני 14 ימים 46:20

MP3•בית הפרקים

Send us a text

Attribution is broken.

Cookies are dying. Conversions get credited to the last device.

And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.

In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:

Why conversion-based tracking no longer works
How outdated attribution models (even MTA) are misleading marketers
Why traditional MMM and geo-holdouts aren't viable for most brands
The massive hidden iceberg of upper-funnel activity most tools ignore
What a modern, data-driven approach to budget allocation actually looks like

If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.

Guest Bio:

Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.

SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.

Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.

👉 Learn more about SegmentStream:
https://www.segmentstream.com

👉 Connect with Constantine Yurevich on LinkedIn:
https://www.linkedin.com/in/constantineyurevich/

👉 Follow Constantine on X (Twitter)
https://x.com/weird_ceo

👉 Subscribe to Constantine’s Newsletter on LinkedIn
https://www.linkedin.com/newsletters/7189209704512860160/

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99.

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

634 פרקים

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

Secrets To Scaling Your Ecommerce Brand

Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream

Secrets To Scaling Your Ecommerce Brand

published לפני 14 ימים

שתפו

MP3•בית הפרקים

Send us a text

Attribution is broken.

Cookies are dying. Conversions get credited to the last device.

And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.

In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:

Why conversion-based tracking no longer works
How outdated attribution models (even MTA) are misleading marketers
Why traditional MMM and geo-holdouts aren't viable for most brands
The massive hidden iceberg of upper-funnel activity most tools ignore
What a modern, data-driven approach to budget allocation actually looks like

If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.

Guest Bio:

Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.

SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.

Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world.

👉 Learn more about SegmentStream:
https://www.segmentstream.com

👉 Connect with Constantine Yurevich on LinkedIn:
https://www.linkedin.com/in/constantineyurevich/

👉 Follow Constantine on X (Twitter)
https://x.com/weird_ceo

👉 Subscribe to Constantine’s Newsletter on LinkedIn
https://www.linkedin.com/newsletters/7189209704512860160/

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

634 פרקים

#Entrepreneur #Business #Marketing #Jordan West & Sean Lang #Jordan West #Sean Lang #Secrets To Scaling #Digital Marketing #Ecommerce #Ecom #Scale #DTC #D2C #E-Commerce #Shopify #Retail #Brand

כל הפרקים

Secrets To Scaling Your Ecommerce Brand

1
Ep 632: How This Modest Fashion Brand Cracked $20M+ in a Tiny Market with Kareem Elgendy 26:51

לפני 7 ימים26:51

26:51

Send us a text If I were starting a DTC fashion brand in 2025, this is not the path I’d take. But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse. And here’s the wild part... They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta In this episode of Secrets to Scaling Your Ecommerce Brand , I sit down with Kareem, CEO at Veiled , the world’s largest standalone modest fashion brand. We go deep on: Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy . If you're an apparel brand trying to crack profitable scale... If you’ve ever wondered if Meta is still worth it... If TikTok isn’t working for you... 👉 This is the episode to binge. 🔗 Connect with Kareem: LinkedIn: https://www.linkedin.com/in/kareemelgendy/ Website: https://veiled.com/ Email: kareem@veiled.com Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 631: Why Attribution Is Broken—And What Comes Next with Constantine Yurevich of SegmentStream 46:20

לפני 14 ימים46:20

46:20

Send us a text Attribution is broken. Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data. In this episode, Jordan sits down with Constantine Yurevich , CEO & Founder of SegmentStream , to unpack: Why conversion-based tracking no longer works How outdated attribution models (even MTA) are misleading marketers Why traditional MMM and geo-holdouts aren't viable for most brands The massive hidden iceberg of upper-funnel activity most tools ignore What a modern, data-driven approach to budget allocation actually looks like If you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen. Guest Bio: Constantine Yurevich is the founder and CEO of SegmentStream , a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem. SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue —across channels, devices, and user journeys. Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world. 👉 Learn more about SegmentStream: https://www.segmentstream.com 👉 Connect with Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/constantineyurevich/ 👉 Follow Constantine on X (Twitter) https://x.com/weird_ceo 👉 Subscribe to Constantine’s Newsletter on LinkedIn https://www.linkedin.com/newsletters/7189209704512860160/ Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 630: How to Bring a Boring Product to Life on TikTok 11:54

לפני 20 ימים11:54

11:54

Send us a text Let’s face it — most products are boring. And if that’s true for your brand… you might be sitting on a goldmine. Because right now, TikTok Shop isn’t favoring the flashiest brands. It’s favoring the relatable ones. In this episode, I break down how we’ve taken “meh” products — wrinkle spray, toothpaste organizers, even packing cubes — and turned them into 7-figure winners on TikTok. If your content isn’t working, it’s probably not your product’s fault. It’s your angles. It’s your storytelling. It’s your lack of emotional contrast. I’ll show you exactly how to fix it — with 3 high-performing video frameworks, real-life product examples, and the underrated levers that make people click “Buy Now.” This is your TikTok Shop blueprint — especially if your product isn’t "sexy.” Inside this episode: Why “boring” is the biggest opportunity right now 3 viral storytelling formats we use (with breakdowns) Real TikTok Shop product wins from Kalodata 4 overlooked factors that drive conversions way more than product features And what to do if your content’s flopping right now Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 629: How I'm Scaling a Brand from $51k to 8 Figs 11:57

לפני 28 ימים11:57

11:57

Send us a text I’ve built seven brands. Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing —and I’m bringing you along for the ride. In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon , we’re just getting started. And here's the thing... Most people only show you what worked after the fact. I’m going to show you everything as it happens . The good. The bad. The break-evens. Every lever we pull and every decision we make. If you’ve ever wanted to build a brand alongside someone who’s done it before , this is it. What You’ll Learn in This Episode: Why we launched on Amazon first (and what’s next) The early numbers : Revenue, profit margins, ad spend breakdowns How we’re planning to scale past break-even Why I’m more excited about this brand than any I’ve built before The mindset shift that happens when you’re building again , but smarter Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 628: The Amazon “Halo Effect” – How TikTok & Meta Ads Fuel $100M+ Sales with Ken Freeman 29:09

לפני 5 weeks29:09

29:09

Send us a text Amazon brands are playing the WRONG game. Most sellers think Amazon is all about PPC, rankings, and conversions … but the real winners are running TikTok and Meta ads to fuel their Amazon growth. This is called The Halo Effect —and if you're not using it, you're losing sales to competitors right now. In this episode, I sit down with Ken Freeman , founder of Full Circle Agency , who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more . What You’ll Learn in This Episode: ✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster) If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode. 🎙 Guest: Ken Freeman 💼 Full Circle Agency → https://www.fullcircleagency.com/ 📲 Follow Ken Freeman on Socials: LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/ Twitter → https://twitter.com/kenthefreeman Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

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Ep 627: How to scale on YouTube in 2025 With THE YouTube ads expert! (everything you didn’t know) 34:59

לפני 6 weeks34:59

34:59

Send us a text In this episode of Secrets to Scaling Your E-Commerce Brand , Jordan West sits down with returning guest Brett Curry , CEO of OMG Commerce , to dive deep into YouTube ads —one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind . What You’ll Learn in This Episode: Why YouTube is the TV of 2025 and how e-commerce brands can leverage it The truth about incrementality and why last-click attribution is misleading The common misconceptions brands have about YouTube ads Real-life case studies of brands scaling profitably on YouTube A step-by-step breakdown of how to test, optimize, and scale YouTube campaigns Who is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce , a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers . With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies . He’s worked directly with Google , been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies . As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing —and in this episode, he shares everything you need to know to make YouTube ads work for your brand. Connect with Brett: 🔗 Website: omgcommerce.com 🔗 LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 🔗 Twitter/X: @BrettCurry Key Takeaways: YouTube works differently than Meta – it's not about direct response, but long-term brand impact. Last-click attribution is broken – incremental lift is where the real value lies. YouTube + Meta = The Perfect Pair – Why combining these two platforms gives you the best shot at scalable, profitable growth. The $30K Case Study – A real-world example of why turning off YouTube can kill an entire business. Creative & Targeting Tips – What actually works on YouTube and how to avoid the biggest pitfalls. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way 9:17

לפני 6 weeks9:17

9:17

Send us a text Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing. In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you. By the end of this episode, you’ll understand: How to launch Product Shopping Ads (PSAs) to get immediate traction The role of Video Shopping Ads (VSAs) in driving visibility and conversions When and how to use Cost Caps and Target ROAS to push volume while staying profitable The power of GMV Max Campaigns , TikTok’s answer to Advantage+ and PMax If you're serious about growing on TikTok Shop, this is the framework to follow. Key Takeaways: Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash. Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early. Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand. Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability. GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join my Skool community and connect with other eCommerce brand owners and marketers! https://www.skool.com/tiktokshopelite/about…

Secrets To Scaling Your Ecommerce Brand

1
Ep 625: The 4 BEST Ways to Sell on TikTok Shop (Most Brands Get This Wrong!) 8:38

לפני 7 weeks8:38

8:38

Send us a text TikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you’re just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop. Key Takeaways: Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop. Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs. The best affiliates aren’t influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions. Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour —stay on live longer than you think. Combine all four strategies for maximum growth – Don’t rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 624: 25% Tariffs on Canada and the US… What E-commerce Brands Need to Know 11:36

לפני 7 weeks11:36

11:36

Send us a text The 25% U.S. import tariff is here—now what? If you sell products from Canada or Mexico into the U.S. , your costs just skyrocketed overnight . But instead of panicking, let’s focus on solutions . In this episode, Jordan West breaks down exactly what you need to do to protect your margins, rethink fulfillment, and keep your business profitable despite these new costs. If you're in e-commerce, this episode is a must-listen. The new tariffs are a massive challenge for e-commerce brands , but instead of focusing on why they happened, let’s talk about what to do next . Jordan dives into: How to adjust pricing without losing customers The best fulfillment workarounds to avoid tariff hikes How to reposition your brand to stay competitive in the U.S. Why you should consider expanding to new international markets Step-by-step strategies to survive and thrive despite the tariffs Key Takeaways & Next Steps Raise prices strategically —consider splitting the tariff cost with customers. Explore fulfillment options —setting up a U.S.-based warehouse or 3PL could save you. Expand beyond the U.S. —consider Europe, Australia, or Asia for growth. Adjust marketing & messaging —double down on brand loyalty & premium positioning. Look into tariff-exempt strategies —some goods/categories might have workarounds. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

1
Ep 623: 7 ways to Scale to 100k/month on TikTok Shop 17:19

לפני 8 weeks17:19

17:19

Send us a text TikTok Shop isn’t just another e-commerce trend—it’s a land grab , and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prime, TikTok Shop is that next big opportunity . Right now, TikTok is rewarding sellers with massive organic reach, lower seller fees, and insane platform incentives —but this window won’t last forever. In today’s episode, Jordan breaks down: Why TikTok Shop is exploding and how brands are winning big How to leverage free viral traffic for sales (without ads) Why one-click checkout is driving insane conversion rates How to use creators and affiliates to sell for you Why TikTok is literally handing out free money to brands right now How live shopping is turning into a revenue gold mine The one viral post that can change everything By the end of this episode, you’ll know exactly why TikTok Shop is the platform to scale your brand in 2025—and how to take action before it’s too late . Key Takeaways: TikTok Shop is in land grab mode —the brands that move first will dominate. You don’t need a huge following to sell— TikTok’s algorithm does the work for you. One-click checkout = higher conversions, more impulse purchases. Creators sell for you —only pay when they drive real sales. TikTok is literally handing out money to brands in 2025—take advantage before it’s too late. Live shopping is the next big revenue driver—brands are making six figures an hour. One viral post can generate thousands of sales overnight. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

1
Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale 12:58

לפני 8 weeks12:58

12:58

Send us a text Making your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to leveraging TikTok's powerful affiliate and live-selling features, this episode is packed with proven strategies to help you succeed. Learn why choosing the right product matters, how to optimize your listing for visibility, and why collaborating with micro-influencers can be a game-changer. Plus, a sneak peek to his TikTok Shop Elite Mastermind community, where members get access to AI-powered product recommendations and a supportive network of sellers. Key Takeaways: Pick a trending, impulse-buy product to increase chances of success. Optimize your listing with high-quality visuals and keyword-rich descriptions. Leverage TikTok’s affiliate program to collaborate with proven creators. Go live for real-time engagement and instant sales. Run Spark ads on best-performing posts to reach a wider audience. Engage with comments using video replies to boost trust and visibility. Use limited-time discounts strategically to create urgency. Get your first 1,000 sales and 100 reviews before scaling up. Stay consistent and test multiple videos to find what works best. Links: TikTok Shop Elite Mastermind: Join here Social Commerce Club: Learn more Follow Jordan on Twitter: @JordanWest Subscribe on YouTube: Jordan West Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

Secrets To Scaling Your Ecommerce Brand

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Ep 621: Email Marketing Ain’t Dead—But You Might Be Doing It Wrong (With Rytis Lauris) 40:21

לפני 9 weeks40:21

40:21

Send us a text Buckle up because today’s episode is packed with gold. I’ve got Rytis Lauris, CEO and co-founder of OmniSend, on the pod, and let me tell you—this guy has been in the e-commerce automation game for over a decade. With more than 120,000 customers worldwide, OmniSend is changing how brands do retention marketing, and today, we’re breaking it all down. We’re talking about what’s working right now in e-commerce, what’s straight-up not working, and the biggest shifts happening in automation and customer retention. Rytis shares some seriously insightful takes on how Apple’s privacy changes are shaking things up, why email marketing isn’t dead (despite what people say), and what brands need to focus on to stay ahead. Oh, and we’re also tackling that big debate—should you ever remove subscribers from your email list? Let’s go. Key Topics: How e-commerce marketing has evolved over the past decade Why OmniSend is the go-to alternative to those overpriced enterprise platforms Is email marketing actually dead? (Spoiler: Nope.) How Apple’s privacy updates are changing the game for online brands The real way to keep your email list clean and engaged Why AI isn’t replacing humans in marketing anytime soon Building a customer-funded business and keeping your brand agile Who is Rytis Lauris? Rytis Lauris is the co-founder and CEO of OmniSend, a marketing automation platform designed specifically for e-commerce brands. With a background in digital marketing, Rytis saw a gap in the market for an affordable yet powerful email and SMS automation tool that serves small to mid-sized businesses. Under his leadership, OmniSend has grown to serve over 120,000 customers worldwide, helping brands maximize retention and boost revenue through smart automation. A firm believer in customer-funded business models, Rytis has led OmniSend without external investment, focusing on delivering real value to customers. Connect with Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Visit OmniSend: https://www.omnisend.com/ Key Takeaways: Retention is king. Brands relying solely on acquisition will struggle; the real money is in repeat customers. Sunsetting subscribers too soon is a mistake. Engagement isn’t just about open rates—clicks matter more. AI can automate, but humans differentiate. The best marketing still needs a human touch to stand out. Customer-funded businesses stay agile. OmniSend has scaled without outside investment, proving that putting customers first wins. Apple & Google privacy changes aren't the end. Brands just need to adapt by focusing on first-party data and owned channels. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodca…

Secrets To Scaling Your Ecommerce Brand

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Ep 620: How This CMO Took a Leather Brand from $3.5M to 9 Figures (Without Overcomplicating Marketing) with MacCoy Merkley 46:15

לפני 10 weeks46:15

46:15

Send us a text Ever wonder what it takes to scale a brand from $3.5M to nine figures ? In this episode, I sit down with MacCoy Merkley, CMO of Portland Leather Goods , to break down exactly how they did it—without relying on overcomplicated marketing tactics. MacCoy started at Portland Leather Goods seven years ago , back when they were just a small Etsy shop. Fast forward to today, and they’re the largest leather bag manufacturer in North America. We dive into: The wild Craigslist job interview that landed him the role How COVID-19 forced them to pivot —and ended up accelerating growth The single biggest driver of their success (hint: it’s not ads) Why discounting isn’t the enemy —and how they do it strategically The future of e-commerce in 2025 (and why great products win every time) Meet MacCoy Merkley CMO of Portland Leather Goods Former wedding photographer who landed a marketing job through Craigslist Helped scale Portland Leather Goods from $3.5M to over $100M+ in revenue A big believer in great products > marketing hacks LinkedIn: https://www.linkedin.com/in/maccoy-merkley-95146815b Twitter: https://x.com/MacCoyMerkley Key Takeaways from the Episode: 1. How MacCoy Landed a Marketing Job With No Resume Answered a Craigslist ad for a “Digital Media Specialist” role 2. Scaling from Etsy to Direct-to-Consumer (DTC) Curtis (the founder) started Portland Leather Goods by hand-making leather bags in his garage 3. How COVID Forced a Business Pivot (That Led to Explosive Growth) COVID-19 shut down their in-house production —forcing them to pause website sales 4. Why Product Quality is the #1 Growth Lever 30% of their new customers come from referrals —no ad spend needed 5. The Future of E-Commerce in 2025 Meta (Facebook & Instagram) Ads still work —but only if you have a product worth talking about 6. Why Personal Branding Matters (Even for B2C Brands) MacCoy & Curtis post daily on LinkedIn & Twitter —keeping PLG top of mind Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks 36:01

לפני 10 weeks36:01

36:01

Send us a text Meet Nate Banks —a third-generation sock manufacturer who’s keeping American-made socks alive while playing the DTC game like a pro. Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them. How did he survive while everyone else disappeared? Simple: He adapted. In this episode, we get into: How Nate went from folding socks in his grandparents’ living room to selling millions of pairs Why AI + automation are the only way U.S. factories will survive The big shift in DTC that’s forcing brands to rethink their entire strategy Why he ditched the polished ads and started filming raw, unfiltered videos —and why they work 10x better This one’s packed with real talk , wild stories , and lessons from the trenches . Let’s go! Key Takeaways from the Episode: DTC is the Future (But Not How You Think) Forget mass production—Nate’s factory thrives by going hyper-custom and leaning into small-batch, niche products. AI & Automation = The New Manufacturing Playbook From lean inventory to better margins , Nate is proving that AI isn't just for tech bros—it’s for factories, too. Authenticity > Everything Forget fancy ads. Nate’s best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans. If You’re Not Building Systems, You’re Screwed Scaling isn’t about working harder—it’s about working smarter . Nate breaks down how he’s structuring his business to run itself. The Next Big DTC Shift? It’s Already Happening. TikTok Shop, social commerce, creators— Jordan & Nate break down where the game is headed. ABOUT THE GUEST – NATE BANKS Who is Nate? Third-gen sock maker running one of the last U.S. sock factories Built a vertically integrated factory that makes everything in-house Pivoted to custom DTC & contract manufacturing to stay ahead All-in on AI & automation to future-proof his business If you’re in DTC, ecommerce, or just love wild business stories , you don’t want to miss this one. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

Secrets To Scaling Your Ecommerce Brand

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Ep 618: TikTok Shop Profit Secrets-- Mastering Commission Structures for Growth with Jordan West 11:46

לפני 11 weeks11:46

11:46

Send us a text If you’re running a TikTok Shop or working with affiliates, understanding commission structures is critical for maximizing profits. Many brands make costly mistakes when setting commission rates, leading to lost revenue despite high sales. In this episode, Jordan West breaks down the two key commission models—Standard Affiliate Commission (20%) and Shop Ads Commission (5-10%)—and how they impact profitability. Plus, we’ll discuss how to scale your TikTok Shop while keeping ad spend under control. Listen and learn in this episode! Key Takeaways from the Episode Master TikTok Shop Commission Models: Standard Affiliate Commission (20%) rewards organic sales, while Shop Ads Commission (5-10%) ensures ads remain profitable. Setting the wrong rate can destroy margins. Profitability > Revenue: High sales don’t always mean high profits. Running ads without adjusting commissions can leave you with razor-thin margins or even losses. Crunch the Numbers: A $30 product with a 60% margin is profitable with a 20% organic commission but barely breaks even if ads are added without adjusting commissions. Scale with Smart Strategies: Lower your cost per order, test viral-style content, and increase AOV by bundling products and offering exclusive deals for TikTok Shop buyers. Educate and Align with Affiliates: Affiliates need to understand commission structures so they don’t feel cheated. Transparency is key to keeping everyone happy and profitable. Growth Plan: www.upgrowthcommerce.com/grow Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast…

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