Website Conversion Optimisation - Landing Page Development

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Manage episode 285806761 series 1719045
על ידי Danny McMillan התגלה על ידי Player FM והקהילה שלנו - זכויות היוצרים שמורות למפרסם, לא ל-Player FM, והשמע מוזרם ישירות מהשרתים שלכם. הירשמו כדי לעקוב אחר עדכונים ב-Player FM, או הדביקו את כתובת העדכונים באפליקציות פודקאסט אחרות.

In this session we will look at why sliders are bad. When ugly landing pages work, what to avoid with affiliate style pages and building out a landing page our home page with research. Why it makes sense to have a team that work on all the different facets and you all bring the knowledge together for a better user experience.

Why sliders are bad https://cxl.com/blog/dont-use-automatic-image-sliders-or-carousels/

Research into building a landing page

Who is on your team?

Designer, Copywriter, UI and researcher for your customer avatar.

When you try to do all this yourself, it will be hard to get a great product finished as the skills

Tools

https://www.colourlovers.com/

Customer feedback

https://www.pickfu.com/

https://fivesecondtest.com/

https://www.usertesting.com/

https://www.userzoom.com/

Browser validation tool

https://www.browserstack.com/

A/B Testing

https://www.optimizely.com/

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