Jeffrey Gitomer-Make Them Feel It

Selling From the Heart Podcast

Buyers buy because of emotion and rationalize their decision later. Jeffrey Gitomer challenges us to bring emotion into the sales process. He says that the most important thing that we can accomplish is for our prospects and clients to like us. When we get customers, we get a sale. When we build friends we establish a lifetime of success that is both financially rewarding and fulfilling. Jeffrey coaches us on how to bring more emotion to the sales process.
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