The Real Reason Users Aren’t Buying & How to Map a User Journey That Works with Grace Frohlich

SEO Gurus

Welcome to SEO Gurus!

This episode is brought to you by GHA Marketing! (https://www.ghapodcast.com/)

Grace is an SEO consultant at Brainlabs, with experience in enterprise and e-commerce websites, driving organic strategies for clients. She has also spoken at SEO conferences, like BrightonSEO, Women in Tech SEO, and SearchLove.

Expect to learn:

1. Learn how to identify and categorize different types of user intent in SEO.

2. Discover the process of mapping out a user journey, including identifying stages and touchpoints.

3. Understand how to build a keyword strategy that aligns with different stages of the user journey.

You can find Grace Frohlich LinkedIn here:

https://www.linkedin.com/in/grace-frohlich/

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