197 MARKETING | Why Upstream Marketing Is The Key to Competitive Advantage. w/Kristin Kurth

Business Owners Radio

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3y ago 30:44

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Kristin Kurth, author, professor, and co-founder of Equibrand consulting, shares what upstream marketing is and why it is the key to competitive advantage. Learn the difference between upstream and downstream marketing and how implementing the principles of upstream marketing correctly and at the right time can impact any business's health, growth, and success.

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