Marketing to Families Who Don't Understand Camp - with Eric and Allison Wittenberg - Day Camp Pod #32

The Day Camp Pod - From Go Camp Pro

Find full show notes, bonus resources and program tips of the week at http://daycamppod.com

Did you know that 5/6 kids in the US don’t go to summer camp? Let’s change that ratio and get those kids to your camp.

Did that stat blow you away? For us camp folk, it’s almost unbelievable that we are part of the mere 17% of people that really understand the transformative, wonderful, magical power of a week, month or summer at camp.

What this means, is that unless you have a 100% return rate (you wish!), then this is a prime audience!

The thing is, we are really GOOD at talking to the 17%, but really BAD at talking to the 83%.

We make so many assumptions that people already know what the benefits of camp are. We also assume that they are looking for the type of experience that our core camp families say that they love about our program.

To help us all access that mystical 83%, Sam, Ehren and Andy are joined by Eric and Allison Wittenberg. Eric comes from the Berkshire Soccer Academy and an incredible camp marketing business, CamperMachine. Allison is a longtime membership director and trainer at the American Camp Association, NY/NJ and now working as a consultant herself.

Tune in to hear about:

• How Eric and Allison grew up at camp and found themselves back in the industry
• What is preventing non-camp families from signing up to your camp
• How to switch up your marketing language and messaging to reach families who don’t get camp
• How to analyze your sales funnels to get the best chance of finding something that clicks with new families
• Understanding the difference between your camp’s features and benefits
• Some awesome program tips that will make your camp better THIS summer!

Did we miss something? Please let us know in the comments or by email: [e-mail]
-
YOUR HOSTS:

• Andy Pritikin, Owner/Director - Liberty Lake Day Camp
• Ehren Gluckstein, Assistant Director - Camp Robin Hood
• Sam Thompson, Recreation Supervisor - Crystal Lake Park District
• Allison Wittenberg, Senior Consultant at Change Impact
• Eric Wittenberg, Chief Marketing Officer, Camper Machine

-
Sponsors:

Thanks to our wonderful sponsors who help make this Go Camp Pro podcast possible:

• American Camp Association, NY & NJ http://www.acanynj.org/
• AM Skier Insurance http://www.amskier.com/
• Commercial Recreation Specialists (CRS) https://crs4rec.com/

-

Please review and subscribe!

If you’ve gotten even one good thing from the Day Camp Pod, we would be so grateful if you left us a review and subscribed to this show in your favourite Podcast app.

It’s so easy!

Just click here: https://ratethispodcast.com/dcp

Thanks, Camp Pro!