Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan

Marketing B2B Technology

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape.

Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable insights for businesses aiming to adapt quickly. He also offers his perspectives on the SaaS market, highlighting the importance of speed in marketing and the evolving dynamics shaped by AI and shifting buyer behaviors.

About Andy Culligan

Andy Culligan is a marketing leader specializing in revenue growth and scaling SaaS businesses. With close to a decade of experience in both marketing and sales, Andy excels as a Fractional CMO, CRO, and Marketing Advisor. He is known for his straightforward approach to Account-Based Marketing (ABM), aligning marketing and sales teams to drive commercial success. Andy has held key marketing leadership positions at multiple SaaS companies including, Emarsys (acquired by SAP), Exponea (acquired by Bloomreach) & Leadfeeder (now Echobot). He focuses on personalized marketing strategies that create meaningful touchpoints, ultimately boosting revenue for his clients

Time Stamps

00:00:18 - Meet Andy Culligan: Career Journey
00:00:39 - From SDR to Fractional CMO
00:02:58 - Growth and Challenges in SaaS Marketing
00:06:43 - Benefits of Hiring a Fractional CMO
00:12:40 - The Importance of a Marketing Plan
00:14:07 - Evergreen Marketing Tactics
00:19:33 - The Role of Speed in Marketing
00:20:45 - Future of Marketing and AI Impact
00:23:51 - Quickfire Questions: Marketing Advice
00:29:31 - Advice for Aspiring Marketers
00:32:05 - Closing Remarks and Contact Information
Quotes

"Speed is something that's important to a lot of companies." Andy Culligan, Fractional CMO

"If it's not working for you, then it's not working for me." Andy Culligan, Fractional CMO

"If you know your niche, nail it." Andy Culligan, Fractional CMO

"A lot of companies don't have a plan." Andy Culligan, Fractional CMO

"Creativity always wins." Andy Culligan, Fractional CMO

Follow Andy:

Andy Culligan on LinkedIn: https://www.linkedin.com/in/andy-culligan/

Andy’s website: https://andyculligan.com/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547